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What Brides Are Really Doing Online

What Brides Are Really Doing Online | Pinterest | Scoop.it
With the increasing prevalence of Pinterest wedding boards (and stories about the women who love them), we figured a majority of brides were looking online for wedding inspiration.
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Pinterest
All About Pinterest ~ news, best practices, brand/personal/professional usage
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How to Optimize Pinterest for Business

How to Optimize Pinterest for Business | Pinterest | Scoop.it
Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.
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Full interview: Pinterest execs on fish pins, global use

Full interview: Pinterest execs on fish pins, global use | Pinterest | Scoop.it
More than half of Pinterest's 100 million active users are located outside of the U.S.
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Creating Pinterest Boards: Your Complete Guide

Creating Pinterest Boards: Your Complete Guide | Pinterest | Scoop.it
This easy-to-use guide and free worksheet will teach you how to understand your brand and create Pinterest boards your fans will love.
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Pinterest CEO Ben Silbermann Wants To Build The Ultimate Personalized Catalog - Forbes

Pinterest CEO Ben Silbermann Wants To Build The Ultimate Personalized Catalog - Forbes | Pinterest | Scoop.it
While Google is the best search tool when you know what you're looking for, Silbermann wants Pinterest to become the best service to help you 'discover' things you might want but don't yet know about.
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Pinterest confirms ‘acqhire’ of mobile advertising startup URX

Pinterest confirms ‘acqhire’ of mobile advertising startup URX | Pinterest | Scoop.it
About half of URX's 30-person staff is joining in the deal.
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Pinterest Taps Millward Brown to Offer Brands New Metrics for Campaigns

Pinterest Taps Millward Brown to Offer Brands New Metrics for Campaigns | Pinterest | Scoop.it
New partnership with Millward Brown will allow brands to see key measurements like favorability, message association or purchase intent.
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How to Make Pinterest Work for Both B2C and B2B Marketing [Infographic]

How to Make Pinterest Work for Both B2C and B2B Marketing [Infographic] | Pinterest | Scoop.it
While many businesses use Pinterest for B2C marketing, the platform offers unique opportunities for B2B marketing as well. 
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Top Strategies for Generating More Traffic to Your Website with Pinterest | Simply Measured

Top Strategies for Generating More Traffic to Your Website with Pinterest | Simply Measured | Pinterest | Scoop.it
It's the fastest-growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Google
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Pinterest Broadens Ad Sales Focus Once Again

Pinterest Broadens Ad Sales Focus Once Again | Pinterest | Scoop.it
Just a few months after it said it was limiting the types of advertisers it would seek to work with, Pinterest says it’s broadening its ad sales ambitions again.
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Travel trends from jet-setting Pinners

Travel trends from jet-setting Pinners | Pinterest | Scoop.it
Bon voyage! Whether it’s for adventure or relaxation, Pinners are packing their bags to travel the world. In fact, travel is one of our top 10 categories: 780 million travel Pins have been saved by 16 million Pinners this last year alone.Jetsetters are using Pinterest to get ideas for new travel spots and plan details for upcoming trips. Travel tips (like budget and family travel) are popular with 19 million Pins. And you can’t plan a trip without the right outfit: There are 5 million Pins on travel style.
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Pinterest's plans for world domination

Pinterest's plans for world domination | Pinterest | Scoop.it
For the first time, Pinterest has more international users than in the US. Now it's launching new features internationally first.
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Pinterest launches featured collections as international growth soars

Pinterest launches featured collections as international growth soars | Pinterest | Scoop.it
The company hopes this new feature will help fuel its international expansion.
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The Lead Designer Of Xbox Heads To Pinterest

The Lead Designer Of Xbox Heads To Pinterest | Pinterest | Scoop.it
August de los Reyes, pioneer of inclusive design at Microsoft, wants to pin his legacy at Pinterest.
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Pinterest Scoops Up Team Behind Mobile Ad Tech Startup

Pinterest Scoops Up Team Behind Mobile Ad Tech Startup | Pinterest | Scoop.it
Pinterest announces that about half of deep-linking startup URX will be joining the online pin board company.
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Dear Abby: What are your best practice tips for Pinterest campaigns?

Dear Abby: What are your best practice tips for Pinterest campaigns? | Pinterest | Scoop.it
Abby Fromm, a member on our Partner Ops Team in San Francisco, helps businesses get the most value from Pinterest. She recently answered your questions about targeting and bids—now she’s back to explain best practices for Promoted Pins and content strategy.Q: When's the best time to promote my Pins?
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Pinterest Pushes Promoted Pin As Brand Marketing Assets

Pinterest Pushes Promoted Pin As Brand Marketing Assets | Pinterest | Scoop.it
Pinterest Pushes Promoted Pin As Brand Marketing Assets - 05/03/2016
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Millward Brown Digital and Pinterest Partner to Provide Platform Measurement | Millward Brown Digital

Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. We deliver the most comprehensive digital solutions in the industry to help advertisers, agencies, and publishers increase their marketing effectiveness.
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How Pinterest drives double-digit brand lifts

How Pinterest drives double-digit brand lifts | Pinterest | Scoop.it
If you’re looking to give your brand a hand, Pinterest is the place to be. It’s easy to move brand metrics on Pinterest because Pinners are open to seeing ideas from businesses. Unlike other platforms, on Pinterest business content is a natural part of the experience.In a recent series of studies, research agency Millward Brown Digital found that brands of all kinds can drive big increases across 4 key brand metrics: awareness, favorability, perception, purchase intent (see infographic below)
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Visualize the pillars of digital engagement using our Pinterest Boards

Visualize the pillars of digital engagement using our Pinterest Boards | Pinterest | Scoop.it
A visual roundup of the 4 pillars of digital engagement: content, context, community and collaboration.
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10 tips for successful Pinterest advertising

10 tips for successful Pinterest advertising | Pinterest | Scoop.it
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
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More Than Half of Pinterest's Users Are From Outside the U.S. But Is That Enough?

More Than Half of Pinterest's Users Are From Outside the U.S. But Is That Enough? | Pinterest | Scoop.it
Pinterest, the online image bulletin board, said on Thursday that more than half of its monthly active users are from outside the U.S.
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Pinterest debuts first ad campaign, partnering with Channel 4 to 'focus on the flavour of British culture'

Pinterest debuts first ad campaign, partnering with Channel 4 to 'focus on the flavour of British culture' | Pinterest | Scoop.it
Visual bookmarking tool Pinterest has unveiled its first ever advertising campaign, which is set to launch in the UK come May
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Most Pinterest users are now from outside the US

Most Pinterest users are now from outside the US | Pinterest | Scoop.it
Pinterest says one of its most important challenges when it transitioned from desktop to mobile in 2012 was to become a global brand. Things are going well for the company then, since majority of its users are now from outside the US. Two-thirds of new sign-ups are from outside the country, and Pinterest expects its next 100 million users to come from outside the United States, as well. The service grew the most in Germany over the past year, where pinners tripled in number. Users in France, Brazil and Japan doubled, and the company observed a significant increase in sign-ups from Russia, South Korea and Mexico. In an effort to cater to a growing worldwide audience, Pinterest is launching a new section called Featured Collections. When users tap the explore icon, it'll show local boards, topics trending in their countries and boards that might be relevant to their interests. For instance, someone from the UK might see style ideas from Burberry, while someone from France could see pins about singer Benjamin Biolay. Featured Collections is now live in the UK, France, Germany, Brazil and Japan. The rest of the world will have to wait a few more months to explore what their countrymen are currently into.
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