Over the past three years Pinterest has experimented with several visual search and recommendation services, including Related Pins (2014), Similar Looks (2015), Flashlight (2016) and Lens (2017). This paper presents an overview of our visual discovery engine powering these services, and shares the rationales behind our technical and product decisions such as the use of object detection and interactive user interfaces.
People love using Pinterest to get inspiration and plan for their everyday lives, big life events, and the many moments that come in between. In fact, more than 150 million people worldwide use Pinterest to discover and do the things they love. There’s over 100 billion ideas for all interests on Pinterest, including food, style, beauty, home and more.
Formal apparel retailer David’s Bridal is maneuvering the influx of soon-to-be brides after Valentine’s Day through a quiz on Pinterest made with the social platform’s API to personalize the shopping experience.
Pinterest has introduced a way to let users discover recommendations based on real-life objects.
Lens, which launched in beta Wednesday, works just like Shazaam, the music identifying app that takes a snippet of a song and tell you the title and artist. Point your camera at anything nearby — a pair of shoelaces, a leaf on a tree, a doorknob — and Pinterest will identify it, and provide ways to style or incorporate it, as well a list of other things you might like.
Social media is playing an increasingly significant role in the world of retail. Take London Fashion Week, for example. Once an invitation-only affair, it has now transformed into a global event which fashionistas can experience from their own bedrooms. More importantly, it allows them to seamlessly follow what intrigues them from the show to the retailer’s website, and eventually to the checkout page. Conversions are huge business in every field of retail, and social media holds th
Love is in the air–and not just because it’s Valentine’s Day. January through March are the busiest months for wedding planning as newly engaged couples start to plan. But instead of following the status quo, today’s brides try to make a statement. They want every detail to convey their personality and taste, from what they wear to the party’s stemware.
This week we announced Shop the Look, a new way to shop and buy products inside home and fashion Pins. With more than 150 million people discovering billions of ideas every month on Pinterest, and fifty-five percent using the app to shop and plan purchases, we wanted to make it easier than ever to go from inspiration and action.
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