Just a few short hours after Thanksgiving ends, the official holiday shopping season begins. According to research firm Accenture, consumer enthusiasm for Black Friday sales will be higher than it has been in eight years. Much of this activity will start online on aspirational social platforms (think Pinterest, Tumblr) that enable consumers to search for and discover presents, products, ideas, and whatever other visual sources of inspiration they’re looking to find.
The holidays come but once a year, and this season is positioned to be the most social one yet; 70% of shoppers plan to conduct research on smartphones before buying, and 44% expect to discover products while browsing social channels alone.
That’s why we’ve put together this list (and checked it twice - obviously) of actionable ideas designed to help you drive awareness, engagement and site traffic from two of the most powerful visual platforms that consumers will be on: Pinterest and Instag
There’s a burst of Pinterest activity in the weeks leading up to the holidays—people plan family get-togethers, save gift wishlists and dream up cozy winter retreats. To help your business get in on the fun (and psst, boost traffic and sales!), we're collecting our favorite holiday Pin tips.