Like most Silicon Valley companies, the social scrapbooking site's workforce is largely male and either white or Asian, a trend that is even more pronounced in highly paid and coveted categories such as leadership and technology jobs. Overall, 40 percent of the company's more than 300 employees are women, although women hold a scant 19 percent of leadership posts. At Google, the first to release its workforce diversity numbers in May, women hold 17 percent of technical posts, while at Facebook and Yahoo they hold 15 percent. While we've made some progress in diversifying gender at the company, we haven't done as well in representing different ethnicities," said Chou, who last fall began calling for the industry to share diversity metrics publicly, "and we're focused on getting better.
It’s been no easy task for Pinterest to shake its reputation as simply a network for swapping recipes and planning weddings. In fact, it’s largely still regarded as such; and though popular opinion of that may not change any time soon, for its enthusiastic community of users, Pinterest is an [...]
When the world’s largest cruise operator, Carnival Cruise Lines, wanted to grow its Pinterest presence, they turned to Curalate to drive results. Together, Carnival and Curalate transformed the brand’s dreamy destinations and beautiful travel photography into a contest truly worthy of “The World’s Most Popular Cruise Line®.”
Pinterest helps millions of people discover their style, find the right hair & beauty products and learn how to put it all together. In fact, there are more than 1.7 billion beauty-related Pins and 44 million beauty boards. It’s no surprise then that women on Pinterest are 28% more likely to be beauty shoppers than the average woman, according to comScore. People’s interests around beauty tend to fall into four categories:
Pinterest’s fastest growing retail brands — from Urban Outfitters to Kate Spade — all understand one thing: Image is king. That’s what a new ranking of the 500 Fastest Growing Brands on the social-scrapbooking site revealed, according to Stylophane, a social media index and analytics firm. The list ranked brands that generated [...]
Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual. The marriage of the message with the image attracts viewers, communicates your message, tells your story, and builds your brand. How do you create this synergy with a brand that isn’t visual, […]
Mei Pak, founder of Tiny Hands, a super-small business making big noise with its food jewelry, shares what works for her business on Pinterest, a platform that is just beginning to realize its earning potential.