So you’ve identified influential users on Pinterest - these are the people that have thousands, if not millions of followers. They run blogs, write product and brand reviews, create videos, have a massive Twitter following, and everyone wants to align their brands with them. Now that you’ve identified them, now what? 1. Partner with Influencers…
Pinterest is the best social network for marketers to spend time on. Every pin has the potential to drive traffic back to your website, and our research shows that pins on Pinterest continue driving traffic for a long time: 50% of traffic comes after 3 months. Facebook and Twitter posts are visible to your audience…
Mobile revenue from Pinterest is exploding. According to research on Pinterest analytics carried out by the in-house data scientists here at Piqora, retailers & brands saw an increase of 224% in January 2014, compared to a year earlier. What The Data Shows Traffic to mobile websites from Pinterest’s mobile site has gone up by 73%…
Ben Silbermann, co-founder of the social media forum that draws millions of users every day, is not a typical tech 'dude'. Mild and modest, he shows concern for users. But now the site is set for a cash bonanza
Advertisers already use sophisticated targeting for ads, but now digital publishers are increasingly closing the traffic-optimization gap.
Kelly Lieberman's insight:
"When a reader visits BuzzFeed via Pinterest, the site not only increases the size of the Pinterest “Pin It” button but also removes the Twitter share button entirely. That’s because only 8 percent of users who click BuzzFeed link on Pinterest end up sharing the story via Twitter. BuzzFeed also adds a “hot on Pinterest” module when readers visit the site via Pinterest. The result: Pinterest drives more referrals to BuzzFeed than Twitter."
I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]
Hear from hires #71-80 at various startups such as birchbox, Homejoy and Pinterest, part of our #First100 series.
Kelly Lieberman's insight:
"Pinterest is a service that can illuminate the relationships between the world’s ideas, things and people — we can help our Pinners enjoy moments of pure discovery: New places, new ideas, things to make, things to do and even intimate moments of self-discovery. I couldn’t pass up the chance to be a part of a team that realizes that opportunity."