As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform.
Are you trying to use Pinterest to market your small business? Then this article is for you; it explains how to get the most web traffic, customers, and/or sales out of your Pinterest efforts. Specifically, in this article you’ll learn: How to make the best use of the captions on your Pinterest pins Why it’s …
We’re so excited to announce that as of today, over 150 million people around the world now use Pinterest every month. We also have over 75 billion ideas here for them to discover—with an amazing 75% of those ideas coming from businesses just like yours.We’re growing fast
Targeting on Pinterest creates a unique opportunity for your business to reach new and existing customers because Pinners aren’t simply here browsing for ideas, they’re looking to act on them, too. People come to Pinterest ready to plan, buy, and then do something with the inspiring ideas they’re finding—87% of them have made a purchase after finding a product they liked! With these latest updates, we’re making it easier for you to get your ideas in front of the right audience at just the right time.Create campaigns based on interactions with your Pins
Older millennials are a hot audience for big ticket brands. As they hit their late 20s and early 30s, millennials’ bank accounts are soaring to new heights. 32% of Pinners aged 25-34 already have household incomes of $100K or more, according to recent comScore research. And as their salaries trend up, they’re showing more interest in upscale categories. Since today’s luxury dabblers are tomorrow’s devotees, now’s the time for aspirational brands to win millennials’ loyalty.
A senior finance executive at Twitter is joining Pinterest as its first chief financial officer, signaling the image-discovery site may be laying the groundwork for an eventual initial public offering.
Great content is at the heart of the Pinterest experience. We want every Pinner to find the right ideas for them, no matter what they need or what they’re interested in. Since every Pin represents a discoverable idea, Pin quality is one of our biggest priorities. We’re committed to top-notch content, whether it comes from Pinners or from the businesses that use Pinterest to reach their audience.
Many trendsetting men and women have already begun curating stylish Pins to keep them looking good on autumn walks, at holiday parties and on through the New Year. Fashion and beauty are consistently among our most popular categories, with Pinners planning to spend 150% more on these goods than non-Pinterest users. And here’s an interesting fact: 67% of people on Pinterest prefer following their favorite designer brand over a style icon. Your business has some handsome opportunities to reach these Pinners any time of year.
Pinterest is well-known as a haven for creativity. During a recent Hackathon, our engineering team channeled that same creativity and built an Easter egg for web engineers to test their hacking skills.
With the holidays right around the corner, Pinners are already scoping out everything they’ll need for entertaining guests this holiday season. About 70% of Pinners have said they’ll be planning some fun holiday hosting activities, including everything from special meals and drinks to home decorations. Only 50% of non-Pinterest users are making similar plans. And the inspiration people find on Pinterest leads to purchases: Pinners plan to spend 67% more on entertaining and decorating than others do.Holiday party planning starts on Pinterest, which has helped make holiday decor and food and drink two of our largest categories. We’ve already seen a ton of growth in the category this year, and the holiday season is just ramping up! Here’s a few of the fun trends we’re seeing, which might inspire some fresh ideas for you to share with the holiday host on Pinterest.
Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms. When co-founders Katherine Power and Hillary Kerr started the business seven years ago after leaving senior editorial roles at Elle magazine, designing their own office spaces probably wasn’t a top priority. But now that the Los Angeles firm is established, it needed space to reflect this and moved to its new corporate digs in February. Power, who’s CMG’s CEO, turned to Pinterest for inspiration when it came to outfitting her office, looking to marry the corporate feel with the style of CMG brands. “I ended up going in a minimalistic, slightly masculine Scandinavian direction,” she said. “The offices that we have had in the past have been much more feminine and about ‘fashion,’ and I wanted this space to show that we have become much more than that.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.