Pinterest has been the creative’s platform of choice for some time now. Bloggers who share great how-to articles coupled with amazing visual content, have done particularly well. But there’s been rumblings recently of traffic from the visual platform, taking a nose-dive. Bloggers are reporting that their referrals from Pinterest are falling and that things generally …
Just a few short hours after Thanksgiving ends, the official holiday shopping season begins. According to research firm Accenture, consumer enthusiasm for Black Friday sales will be higher than it has been in eight years. Much of this activity will start online on aspirational social platforms (think Pinterest, Tumblr) that enable consumers to search for and discover presents, products, ideas, and whatever other visual sources of inspiration they’re looking to find.
The holidays come but once a year, and this season is positioned to be the most social one yet; 70% of shoppers plan to conduct research on smartphones before buying, and 44% expect to discover products while browsing social channels alone.
That’s why we’ve put together this list (and checked it twice - obviously) of actionable ideas designed to help you drive awareness, engagement and site traffic from two of the most powerful visual platforms that consumers will be on: Pinterest and Instag
There’s a burst of Pinterest activity in the weeks leading up to the holidays—people plan family get-togethers, save gift wishlists and dream up cozy winter retreats. To help your business get in on the fun (and psst, boost traffic and sales!), we're collecting our favorite holiday Pin tips.
Pinterest is made up of people who like to do things in real life—and that includes shopping. Nearly 2 million people save Product Pins to one of their boards every single day. And they don’t just dream about the things they want—they go out and get them. 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman.