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How to Stand Out on Pinterest If You’re a B2B Business

How to Stand Out on Pinterest If You’re a B2B Business | Pinterest | Scoop.it
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donhornsby's curator insight, January 17, 2013 7:50 AM

(from the article): If you’re a B2B small business or offer a service instead of a product, you can still use Pinterest. All it takes is a little thought and creativity. Here’s how to get started:

Pinterest
All About Pinterest ~ news, best practices, brand/personal/professional usage
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Pinterest has big data, and it knows how to share

Pinterest has big data, and it knows how to share | Pinterest | Scoop.it
Pinterest is no National Security Agency, but the company, which identifies itself as a "visual discovery tool," has grown into a collector of plenty information. Like Twitter, Facebook, Google, an...
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How to Create the Perfect Pinterest Brand Page [Infographic]

How to Create the Perfect Pinterest Brand Page [Infographic] | Pinterest | Scoop.it
Do you know how to create the perfect Pinterest brand page? Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at y…
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Pinterest ahead of other tech firms in hiring women

Pinterest ahead of other tech firms in hiring women | Pinterest | Scoop.it
Like most Silicon Valley companies, the social scrapbooking site's workforce is largely male and either white or Asian, a trend that is even more pronounced in highly paid and coveted categories such as leadership and technology jobs. Overall, 40 percent of the company's more than 300 employees are women, although women hold a scant 19 percent of leadership posts. At Google, the first to release its workforce diversity numbers in May, women hold 17 percent of technical posts, while at Facebook and Yahoo they hold 15 percent. While we've made some progress in diversifying gender at the company, we haven't done as well in representing different ethnicities," said Chou, who last fall began calling for the industry to share diversity metrics publicly, "and we're focused on getting better.
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Pinterest logs 20 terabytes of new data each day | ZDNet

Pinterest logs 20 terabytes of new data each day | ZDNet | Pinterest | Scoop.it
The budding social network wants to remind people that underneath all of the DIY wedding tips, it, too, is a big data company.
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Case Study: Swarovski - A Crystal Clear Pinterest Strategy

Case Study: Swarovski - A Crystal Clear Pinterest Strategy | Pinterest | Scoop.it
Swarovski is an Austrian producer of luxury cut crystals.
They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals.
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Should You Buy Pinfluence? 5 Things To Consider

Should You Buy Pinfluence? 5 Things To Consider | Pinterest | Scoop.it
It’s been no easy task for Pinterest to shake its reputation as simply a network for swapping recipes and planning weddings. In fact, it’s largely still regarded as such; and though popular opinion of that may not change any time soon, for its enthusiastic community of users, Pinterest is an [...]
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5 Pinterest Tactics + Back-to-School = A+ Sales | VR Marketing Blog

5 Pinterest Tactics + Back-to-School = A+ Sales | VR Marketing Blog | Pinterest | Scoop.it
Here are 5 Pinterest tactics, ideas and inspiration to help you snag a piece of the $74.9 billion in back-to-school sales.
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Meet Pinterest's New Marketing Head: Unilever's David Rubin

Meet Pinterest's New Marketing Head: Unilever's David Rubin | Pinterest | Scoop.it
Pinterest has tapped Unilever marketer David Rubin to be the social scrapbooking site's latest marketing boss.
Kelly Lieberman's insight:

As Pinterest's head of brand, Mr. Rubin will focus on defining the brand's strategy and manage all of its marketing efforts globally.

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With Pinterest Promotion, Carnival Cruise Sails to Success

With Pinterest Promotion, Carnival Cruise Sails to Success | Pinterest | Scoop.it
When the world’s largest cruise operator, Carnival Cruise Lines, wanted to grow its Pinterest presence, they turned to Curalate to drive results. Together, Carnival and Curalate transformed the brand’s dreamy destinations and beautiful travel photography into a contest truly worthy of “The World’s Most Popular Cruise Line®.”
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Introducing the Canva Button: Let Your Users Design

Introducing the Canva Button: Let Your Users Design | Pinterest | Scoop.it
Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graph
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Pinterest Ramps Up E-Commerce Features

Pinterest Ramps Up E-Commerce Features | Pinterest | Scoop.it
The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?
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Kansas City Police Department uses Pinterest to fight crime, engage community

Kansas City Police Department uses Pinterest to fight crime, engage community | Pinterest | Scoop.it
The Kansas City Police Department takes a unique approach to connect with the community and to fight crime. Through Pinterest, KCPD said it builds relationships and trust with people.
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Pinterest Rich Pins Now Automatically Enabled for Shopify Merchants – Shopify

Pinterest Rich Pins Now Automatically Enabled for Shopify Merchants – Shopify | Pinterest | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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How to Increase Your Pinteresting Visibility

How to Increase Your Pinteresting Visibility | Pinterest | Scoop.it
Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 fro…
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Diversity and Inclusion at Pinterest

Diversity and Inclusion at Pinterest | Pinterest | Scoop.it
Diversity and Inclusion at Pinterest
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How beauty shines on Pinterest

How beauty shines on Pinterest | Pinterest | Scoop.it
Pinterest helps millions of people discover their style, find the right hair & beauty products and learn how to put it all together.  In fact, there are more than 1.7 billion beauty-related Pins and 44 million beauty boards. It’s no surprise then that women on Pinterest are 28% more likely to be beauty shoppers than the average woman, according to comScore.   People’s interests around beauty tend to fall into four categories:
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Vogue Paris

Vogue Paris | Pinterest | Scoop.it
Increasing high-fashion traffic from Pinterest
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Pinterest Case Study

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Pinterest Top Social Network, Google No. 1 Search Engine: Report - SiteProNews

Pinterest Top Social Network, Google No. 1 Search Engine: Report - SiteProNews | Pinterest | Scoop.it
Social media users continue to have a love-hate relationship with Facebook. While a large share of Americans continue to use the social network, satisfacti
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Pinning? Bet You're Doing It on Mobile

Pinning? Bet You're Doing It on Mobile | Pinterest | Scoop.it
The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.
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Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest – Shopify

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest, Relative Newbie Tops List

Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest, Relative Newbie Tops List | Pinterest | Scoop.it
Pinterest’s fastest growing retail brands — from Urban Outfitters to Kate Spade — all understand one thing: Image is king. That’s what a new ranking of the 500 Fastest Growing Brands on the social-scrapbooking site revealed, according to Stylophane, a social media index and analytics firm. The list ranked brands that generated [...]
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How To Get More Traffic From Pinterest

How To Get More Traffic From Pinterest | Pinterest | Scoop.it
It would appear that Pinterest is only becoming a greater source of web traffic for sites that focus on trying to get it. According to …
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How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest | Scoop.it
Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual. The marriage of the message with the image attracts viewers, communicates your message, tells your story, and builds your brand. How do you create this synergy with a brand that isn’t visual, […]
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How Universities Can Use Pinterest and SnapChat

How Universities Can Use Pinterest and SnapChat | Pinterest | Scoop.it
Find out how universities can use Pinterest and Snapchat. Featuring Sr. Social Media Specialist Hillary Frazier from the University of Michigan.
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Pinterest Etiquette: 8 Rules to Follow when Pinning

Pinterest Etiquette: 8 Rules to Follow when Pinning | Pinterest | Scoop.it
The Etiquette of Using Pinterest. To look professional on pinterest, you need to follow the written and unwritten rules. Many people are unaware of what you should and shouldn’t do in terms of …
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