Tracy Chou's call last fall for tech companies to reveal how many women worked as engineers was the domino that started the revelation by major players of their diversity numbers.
Kelly Lieberman's insight:
In addition to writing about the topic of diversity, Chou has been active internally at Pinterest in efforts to make the culture, recruiting and promoting more friendly to women and minorities. She has also been a mentor for numerous external programs aimed at educating more girls and women in computer coding, some of which Pinterest is also supporting.
Like most Silicon Valley companies, the social scrapbooking site's workforce is largely male and either white or Asian, a trend that is even more pronounced in highly paid and coveted categories such as leadership and technology jobs. Overall, 40 percent of the company's more than 300 employees are women, although women hold a scant 19 percent of leadership posts. At Google, the first to release its workforce diversity numbers in May, women hold 17 percent of technical posts, while at Facebook and Yahoo they hold 15 percent. While we've made some progress in diversifying gender at the company, we haven't done as well in representing different ethnicities," said Chou, who last fall began calling for the industry to share diversity metrics publicly, "and we're focused on getting better.
According to data pulled from more than 400 Piqora customers, the average Revenue-per-Pin grew 67% from January to June 2014. Pinterest is driving more revenue than ever before. In addition to increased revenue, we've seen that the average value of e-commerce orders grew 8.3% and the conversion rate grew 4%. For large e-commerce brands that are…
What makes a great Pinterest or Instagram image? Should it be dark or light? Grainy or glossy? “Toaster” or “Inkwell”? User generated or company owned? When visual social media first took off in 2010, your guess was as good as mine. But today, we can be a lot smarter about what [...]
Dalkin dips into Pinterest at the farm- ers’ market or in the back of an Uber— whenever she’s hungry for ideas. Valero Doval Gaby Dalkin, whose blog, What's Gaby Cooking, gets half a million uniques a month, is a Pinterest obsessive. On one of those hot, airless Los Angeles days that melt makeup, ice cream,…