"According to the report, he also said the firm was considering allowing advertisers to combine their own data with that of Pinterest, allowing them to target their existing customers who use the site.
They could potentially "re-target" potential customers who visited their store but did not buy anything, he suggested."
It’s time to start reaching men on Pinterest. While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. In 2014, the number of men using Pinterest doubled, and one-third of all signups come from men. We’re even seeing a 50-50 split between male and female Pinners in emerging markets like India, Korea and Japan. More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.
Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos (Wikipedia). Just as with Facebook, T...
Social bookmarking service Pinterest says it's planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
For Pinterest, Amazon-style product recommendations are just the beginning.
Kelly Lieberman's insight:
"Whatever money-making potential exists here is likely to be super-charged by a little data science and machine learning. At Pinterest, this sort of technology not only goes into recommending products, but also automated image recognition, optimizing ad delivery, and building out a broader machine learning system for making sense of every cupcake recipe and vintage dress you post."
Your business probably (hopefully!) has tons of great information to share with others. A consistent best practice is to create Pins that help people learn or do something—especially in the areas where your business has particular expertise or a unique point of view. Look for ways you can authentically publish helpful content around those interests you share with others. For those who like lists, here’s your 3-step plan:
Have you run contests on Pinterest?Are you aware of Pinterest contests rules and regulations?After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines.In
Let me just come right out and say it – I think Pinterest is amazing. Not only is it a wealth of information when it comes to recipes and easy craft projects for my two kids, but it is also an incredible source for both photography instruction and inspiration. As a photographer, I am constantly inspired …