Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So …
Get an exclusive first look at Rachel Zoe's home décor inspiration Pinterest board!
Kelly Lieberman's insight:
“[Pinterest is] the easiest way to organize the pieces that I find when shopping online and images that inspire me,” Zoe tellsInStyle. “Seeing all of the images together also helps me visualize the vibe of the space that I’m working on.”
Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In this article I’ll explain how to find and use Pinterest…
If there’s one person who understands how to market like a pro on Pinterest and Instagram—and how to get buy-in from an entire organization to do so—it’s Eleni Tavantzis, Senior Manager of Social Media and Public Relations at Lilly Pulitzer. Since joining the brand in 2013, this social rockstar has taken the contemporary fashion label to new heights through a combination of smart, data-driven campaigns and, yes, a dash of Cura-love.
Recently, we sat down with Eleni to get some color on Lilly
At Pinterest, our mission is to help people discover things they love and do those things in real life. Millions of people use Pinterest every day to save the inspiration and things they need to carry out plans and pursue their interests. This is a huge, unmatched opportunity for marketers today—while some platforms look to the past or present, only Pinterest focuses on the future.
Do you want more pins and repins?Are you looking for ways to drive more traffic and engagement?If you want your content pinned more often, you need to make it easy for visitors to take action.In this article you'll discover how to optimize your images for pinning and repurpose your
Social commerce — using social media sites to drive sales — is growing fast, with a 60% increase in revenue originating from this area since last year (Business Insider). In fact, nearly half (42%) of retailers are now active on social commerce ...
Kelly Lieberman's insight:
Analysis found that those Pins that focus on a specific product, rather than brand-building or lifestyle content, score much higher when it comes to engagement. In short, over 70% of the most engaging Pins are product-focused, showing what the primary consumer intent on social commerce sites is. That’s not to say that retailers shouldn’t invest in brand-building on these channels, just that the balance needs to tip towards product.
*products photographed in an authentic setting gained an average of 159% more Likes and Re-Pins than those shot on a simple white background.
As Tailwind CEO Daniel Maloney so wisely intoned this year at SMX East, “Twitter is mostly about what I’m doing. Facebook is about who I am. Pinterest is about who I want to be.” Pinterest’s aspirational nature is a serious advantage that your brand should be making the most of. Unlike many other social networks, Pinterest content has a…