Pinterest is a must-have social media network for ecommerce brands because it's easy for users to search and click-through to purchase. But every brand should be using Pinterest, even service companies. Here’s why:
* The half-life of a Pinterest post is 1,600 times longer than that of a Facebook post. * On average, users spend 14.2 minutes pinning every time they sign in. * Pinterest grew 97 percent last year, making it the fastest growing social media
It’s the time of year when millions of people refresh their wardrobes, head back to school and get hyper focused before the holidays. Why not give your Pinterest an updated look, too? Do more with Pinterest this fall and achieve all your marketing goals, whether that’s more site traffic, conversions or engagement. Here’s your back-to-school Pinterest checklist:
Online marketer Vincent Ng known specifically for his expertise in optimizing for Pinterest, wrote an interesting blog post pondering if pins that are uploaded (as opposed to pinned from a website) get less reach. If this were the case, it would certainly be worth noting, as it could have a major impact on your Pinterest marketing efforts. He pointed to ...
It’s important to remember that Pins aren’t just visual bookmarks—Pins are strong signals of intent. With these Pins, 70 million Pinners are trying to tell you that they’re getting ideas for dinner, planning a party or kicking off a home improvement project. But no matter what their goal on Pinterest is, oftentimes people are looking for help from brands to know what to buy.
One Thursday afternoon, I was playing ping pong while watching a couple engineers saw through a slab of wood and add LED lights that map to some of our continuous build statistics. It was Hack Week at Pinterest, the time when hackers from diverse experiences and functional groups come together to interface, collaborate and build awesome products.
Earlier, we looked at research from Pew Research Center showing that more people are using Instagram every day. Well, the same is true for Pinterest. Interestingly, both companies are in similar stages with both having recently introduced advertising options and ecommerce features. According to the study, the proportion of online adults who use Pinterest has doubled since 2012, though like ...
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