Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. The site has a strong female demographic who represent 80% of all its users.
Pinterest users spend more than shoppers referred by other social media sites, with an average order value of $140-180 (compared to $80 and $60 for Facebook and Twitter). Pinterest actually accounts for 25% of all retail referral traffic.
Explaining how a bit of research and a tiny discount to a product's pricing on your e-commerce site can capitalize on Pinterest Rich Pins and price notification emails and drive lots of focused traffic to your e-commerce site.
Engaging people using more than one of the five senses, multiplies your chances of getting their attention, and making them feel invested in your vision. It stimulates thinking, questions, and the exchange of ideas.