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Highlights from Ben Silbermann, Co-Founder of #Pinterest, at #SXSW

Ben Silbermann, Co-Founder of Pinterest at SXSW 2012...
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Pinterest
All About Pinterest ~ news, best practices, brand/personal/professional usage
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Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart | Pinterest | Scoop.it
Walmart's social-media chief wrote the book on Pinterest. But she acknowledges Lowe's is doing better now. She sees "community" as edge on "robotic" Amazon.
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Fall appetizers, hanging decor and other October trends

Fall appetizers, hanging decor and other October trends | Pinterest | Scoop.it
To help your brand tackle October, our insights team dug into what people are currently searching and saving on Pinterest. You can use these insights to plan content, campaigns and even merchandising.
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How to Use Hashtags on Pinterest

How to Use Hashtags on Pinterest | Pinterest | Scoop.it
Hashtags on Pinterest are now a must. Here's everything you need to know to make the most of them and keep your freshest Pins in hashtag results.
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More than milk and cookies: 3 must do’s to make the holidays a hit

More than milk and cookies: 3 must do’s to make the holidays a hit | Pinterest | Scoop.it
Food brands have a seat at the table during the holidays by helping revelers prepare delicious meals. Sharing your brand’s holiday food and beverage ideas on Pinterest can boost sales and spirits, because this is where people come to plan gatherings that are memorable and delicious.
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First-ever Pinterest Haunted House showcases this year’s Halloween trends

First-ever Pinterest Haunted House showcases this year’s Halloween trends | Pinterest | Scoop.it
Halloween is going to be scary big this year on Pinterest. Since we’re already a top destination for wannabe ghosts and goblins, this year we’ve decided to make it official with the first-ever Pinterest Haunted House. Learn about our Halloween insights—and our spook house. 
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6 Ways to Make Money on Pinterest

6 Ways to Make Money on Pinterest | Pinterest | Scoop.it
Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? Here are 6 legitimate ways for you to get started.
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Target Will Begin Incorporating Pinterest’s Lens Visual Search Technology

Pinterest Lens visual search technology is coming to Target, starting with the mega-retailer’s registry experience.
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Finding the Perfect Product Is As Easy As Taking a Pic, Thanks to This New Target + Pinterest Collab.

Finding the Perfect Product Is As Easy As Taking a Pic, Thanks to This New Target + Pinterest Collab. | Pinterest | Scoop.it
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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler | Pinterest | Scoop.it
Women today influence 85 percent of all travel purchasing decisions and account for 58 percent of all online sales, according to a Skift trends report. Thi
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Introducing the Pinterest Taste Graph and enhanced targeting

Introducing the Pinterest Taste Graph and enhanced targeting | Pinterest | Scoop.it
By understanding people’s evolving tastes, preferences and interests, the Pinterest Taste Graph connects the millions of people on Pinterest to hundreds of billions of fresh ideas that are just right for them. It’s how we surface the perfect ideas for each Pinner, helping them find fresh ideas to love as they move through the various stages of planning their lives.
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Make great Pins

Make great Pins | Pinterest | Scoop.it
After studying tens of thousands of Pins to see what works, our in house creative team—The Studio—has learned a lot about what kind of Pins work best and why. 

These guides offer their tips and best practices for creating Pins that look great and work well for your category.
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A head-to-toe look at our style stats

A head-to-toe look at our style stats | Pinterest | Scoop.it
Style trends may come and go (remember frosted tips?), but one trend is here to stay: Pinners use the platform to find looks that feel tailored just for them. For insights about fashion and style on Pinterest, make sure to check out our full report.
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$2 in profit for every $1 spent: Analytic Partners’ analysis shows Pinterest’s impact

$2 in profit for every $1 spent: Analytic Partners’ analysis shows Pinterest’s impact | Pinterest | Scoop.it
Pinterest delivered $2 in profit for every $1 advertisers spent when Analytic Partners recently measured Pinterest campaigns for five brands across packaged goods and retail. When the marketing mix modeling (MMM) study looked at gross retail dollars instead of profit, that translated into a $4.3 return per dollar spent.
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10 ways PR and marketing pros can use Pinterest

10 ways PR and marketing pros can use Pinterest | Pinterest | Scoop.it
The visual platform can increase traffic and revenue for a plethora of organizations, even if you don’t sell a product or service that’s visually enticing.
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How to Turn Your Company's Pinterest Efforts Into a Lead-Generation Machine

How to Turn Your Company's Pinterest Efforts Into a Lead-Generation Machine | Pinterest | Scoop.it
By thinking like a search engine marketer, you just might discover a powerful new marketing channel.
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Hashtags On Pinterest How To Create A Smart Strategy

Hashtags On Pinterest How To Create A Smart Strategy | Pinterest | Scoop.it
Pinterest hashtags? I can't believe it's true but yup! Pinterest has added hashtags.
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Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience?
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Do or DIY! Top Halloween trends from the 2017 Pinfrights report

Do or DIY! Top Halloween trends from the 2017 Pinfrights report | Pinterest | Scoop.it
Every year, people search and save more than 200 million Halloween ideas on Pinterest. Our insights team dug through the data and narrowed it down to 101 trends in our top categories. From creepy costumes to food and boos, our 2017 Pinfrights report has everything you need for a killer time.
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Target is adding Pinterest’s visual search tool to its app and website

Target is adding Pinterest’s visual search tool to its app and website | Pinterest | Scoop.it
Pinterest today announced a partnership with Target to integrate its visual search technology known as Lens into Target's apps, and later its deskto
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Target + Pinterest = a Quest for Holiday Dollars

Target + Pinterest = a Quest for Holiday Dollars | Pinterest | Scoop.it
Target licenses Pinterest Lens in a multi-year agreement to allow easier product search for shoppers.
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Taste Graph part 1: Assigning interests to Pins – Pinterest Engineering – Medium

Taste Graph part 1: Assigning interests to Pins – Pinterest Engineering – Medium | Pinterest | Scoop.it
The Taste Graph is a collection of technologies and data that define a common vocabulary for understanding our content, users and partners. It helps us understand how a person’s interests and…
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Creative resources to help brands succeed on Pinterest

Creative resources to help brands succeed on Pinterest | Pinterest | Scoop.it
We partnered with Popular Pays to build a custom platform that helps brands of all sizes develop content for Pinterest in as little as 10-14 days. Brand
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Expanded creative resources to help brands succeed on Pinterest

Expanded creative resources to help brands succeed on Pinterest | Pinterest | Scoop.it
The Studio started as a three person team in 2015 to help brands create effective, beautiful content for Pinterest. Now, the group covers everything from brand and agency education to creative executions like Right the Ratio and MVPP. The Studio’s mission is to help partners build great ideas on Pinterest that meet their business objectives and enhance the Pinner experience.  
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