PINTEREST Watch -...
Follow
Find
29.5K views | +3 today
PINTEREST Watch - Curated by Jan Gordon & John van den brink
How to use Pinterest, resources, tools, examples, articles http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Suggested by John van den Brink
Scoop.it!

10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?


Creative Ways to Market on Pinterest


  • Video: Your maybe a company that has machinery or products that uses videos to market your products and services. It could even be a “How To” educational video
  • Share Visuals from your Blog Posts : The images you use in your blog articles should be pinned to Pinterest.
  • Highlight Other Businesses on Pinterest: Behance is a network that promotes its members creative talents. It uses Pinterest to showcase their work.

More creative ways: http://bit.ly/KvovOG

more...
janlgordon's comment, June 4, 2012 5:12 PM
Thanks John, this is another great one!
Suggested by John van den Brink
Scoop.it!

Eyes On Pinterest: How People Look at Your Boards

Eyes On Pinterest: How People Look at Your Boards | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest doesn't just look different than other social networks -- it's looked at differently, too.


While most websites draw users’ gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable instead shifted their eyes from the top down the middle of the page. They also spent relatively less time looking at profile information than their counterparts who looked at Facebook pages.


Here are some more interesting observations from the results:

  • Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.
  • Faces attract attention. As with most social media sites, respondents looked at faces on Pinterest at more than objects.
  • Profile information isn’t always as noticeable as profile content. Profile image and information may dominate attention on Facebook, but on Pinterest fewer people noticed it than noticed content.
  • The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pages’ most-looked-at pins. On average, this info was looked at second, not first.
  • Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.
  • People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brand’s page improved their opinion about the brand and said they were more likely to purchase something from it.


Curated by John van den Brink and selected by Jan Gordon "Pinterest Watch"


Read more: http://on.mash.to/M56aII


more...
janlgordon's comment, June 4, 2012 4:59 PM
Thanks so much for this piece John, this is a great one!
Scooped by janlgordon
Scoop.it!

Pinterest Is Turning Out Brand Advocates

Pinterest Is Turning Out Brand Advocates | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

This piece was written by Christina Mannarino for Mediapost


**Entrepreneurs are not alone in recognizing the potential for sites that offer high user engagement, often tied to social networking and e-commerce


**Pinterest users spent an average 89 minutes on the site in January far passing Twitter and LinkedIn, tying with Tumblr and second only to Facebook.


**Because Pinterest has more than 10 million members


**should every brand have a presence?


**If so, how can it be impactful and ultimately drive brand participation?


According to comScore, the typical Pinterest user profile:


•68% of users are women


•80% are 25+


•50% have children


•28% have a household income of $100K+


Here's a few takeaways:


**Brand consistency: Emerging platforms, just like any digital platform, are an extension of your brand identity.


**Maintain consistency with your native site and other branding efforts. There is also no room to be stagnant on an emerging platform.


**Original and shared content: Many emerging platforms are designed to mix both.


**As evidenced by the sign on partnerships with Facebook and Twitter, engagement begets engagement.


**Test and learn: Emerging platforms are really a win-win in this area.


**Use analytics to understand site engagement, test new opportunities and learn the best way to engage with users on any given platform


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/JKZotb]

more...
Perrine Crampton's comment, May 25, 2012 1:47 AM
Great find and thanks for your added takeaways.
Suggested by Nuno Costa Moreira
Scoop.it!

4 Ways to Use Pinterest for Market Research

4 Ways to Use Pinterest for Market Research | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your customers, learn how Pinterest can help you discover a variety of opportunities and even help improve website usability.
more...
janlgordon's comment, May 16, 2012 5:17 PM
Thanks for suggesting this Nuno Costa Moreira
Suggested by John van den Brink
Scoop.it!

New site ‘Curalate’ lets you manage & measure your brand on Pinterest – Simply Zesty - Simply Zesty

New site ‘Curalate’ lets you manage & measure your brand on Pinterest – Simply Zesty - Simply Zesty | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Curalate has just come out of private beta with a new offering for brands that allows them to manage their presence more easily on Pinterest through advanced analytics.


They are coming with a fresh approach that combines measurement of both the brand’s activities as well as the activity of fans (first and third party actions), giving a more complete view of how a brand is being perceived on a social platform.


While the Curalate tool won’t be restricted to Pinterest, that’s the platform they’re focusing on for launch.


So what exactly is it and what features can brands hope to access?

more...
janlgordon's comment, May 16, 2012 5:11 PM
Thanks John @atdotcomsocial, this is great!
John van den Brink's comment, May 17, 2012 3:09 AM
Jan, you're welcome!
Scooped by janlgordon
Scoop.it!

6 Tips for Using Pinterest for Business

6 Tips for Using Pinterest for Business | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest tips for your business: Learn creative and effective ways to drive traffic to your website and increase sales with images, content and contests.



**Use Original Pictures to Drive Traffic


**If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique.


**The popular images are “repinned,” “liked” and commented on the most number of times


**Pin Other People’s Content to Build a Wider Following

Pinterest isn’t all about pinning your own pictures onto your boards. Just like on any other social medium, you need to share other people’s content too


**Look for others’ pictures and content relating to your product or service and pin them onto your boards


Selected by Jan Gordon covering "Pinterest Watch'"


Read full article here: [http://bit.ly/IS6Y06]

more...
John van den Brink's comment, May 14, 2012 4:03 PM
No problem Jan :)
Suggested by Nuno Costa Moreira
Scoop.it!

Pinterest: The Social Network You Didn’t Know You Needed

Pinterest: The Social Network You Didn’t Know You Needed | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

"Then comes Pinterest, the latest social network that everyone’s talking about. You may have already seen your friends sharing links to it, but unless you’re interested in dresses, crafts, and cooking, you likely didn’t give the site a second try. Then, the whole world started using it, and even the President is sharing his favorite things on it."

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Pinterest Plug-In Lets You Track Pins From Wordpress

Pinterest Plug-In Lets You Track Pins From Wordpress | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
WP Pinner is a plug-in built for WordPress users to track Pinterest sharing. It mounts a dashboard in the WordPress admin area for stats.
more...
No comment yet.
Suggested by John van den Brink
Scoop.it!

Case Study: Boticca Pinterest Page Drives More Sales Than Facebook

Case Study: Boticca Pinterest Page Drives More Sales Than Facebook | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

A case study by online boutique Boticca.com showed that Pinterest users buy and spend more than their Facebook counterparts and brings more new visitors.

more...
janlgordon's comment, May 8, 2012 1:55 PM
Thanks so much John, this is a good one, always want to see case studies on Pinterst, very useful.
John van den Brink's comment, May 8, 2012 2:06 PM
Hello Jan, you're welcome. I like the case studies too. I learn a lot about the power of Pinterest and how to use it for (my) business.
Scooped by janlgordon
Scoop.it!

Using Pinterest As Your Digital Wedding Book

Using Pinterest As Your Digital Wedding Book | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Business 2 CommunityUsing Pinterest As Your Digital Wedding BookHuffington Post (blog)Among the tools available to you, Pinterest is the newest, and potentially the most useful, in the early stages of planning your wedding.
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Pinterest over the last 6 months has become the social network with buzz, which provides a visual platform that offers the ecosystem to experiment and play with images as a means of marketing and engagement and even selling."


Selected by Jan Gordon covering "Pinterst Watch"


See article here: [http://bit.ly/KSoHWy]

more...
No comment yet.
Suggested by maxOz
Scoop.it!

Pinterest's Traffic Data Reveals Its Biggest Weakness

Pinterest's Traffic Data Reveals Its Biggest Weakness | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest ain't perfect....


Pinterest may be the hottest new media play on the block but a fascinating analysis of its users and traffic by analyst Ben Hovaness of TBG Digital, a major seller and manager of ads on Facebook and other social media, reveals that Pinterest ain't perfect.


Most disconcertingly, there's less sharing than you'd think on the site, TBG claims.

Read more: http://read.bi/KsgfeL  

more...
janlgordon's comment, May 2, 2012 1:19 PM
Thanks Michele, good info!

Scooped by janlgordon
Scoop.it!

Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC]

Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Pinterest Outperforms Twitter, Facebook For Purchase Power


Is Pinterest here to stay? Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space.


Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.


Selected by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/IktpOY]

more...
No comment yet.
Suggested by maxOz
Scoop.it!

5 Reasons Pinterest Is A Must For Business Marketers

5 Reasons Pinterest Is A Must For Business Marketers | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Pinterest is likely to be the hottest social media platform for business marketers—next year.


Pinterest is not ready for business marketers; the demographics are wrong, the categories are too consumer focused, and there are significant copyright and measurement issues to overcome.


Pinterest’s platform has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content.


Here are five areas to watch:


1. Traffic

2. Scannability

3. Speed

4. Natural Curating Content

5. Affinity Data

If available, this information could enable marketers to create new segmentation clusters based on common interests, which could help improve messaging and targeting.

“Clustering” could identify brand advocates, key influencers and connectors, local “hot spots” and new ideas for reaching them


Sourcehttp://onforb.es/LZBGVa 

By Scott Gillum - http://bit.ly/LZBV2A [@sgillum ]


Curated by maxOz and selected by Jan Gordon covering "Pinterest Watch"

more...
janlgordon's comment, June 4, 2012 5:06 PM
Thanks so much Michele, good one!
Suggested by John van den Brink
Scoop.it!

Pinterest Users Spend $80 on Average Per Order; Twice That Of Facebook [Infographic]

Pinterest Users Spend $80 on Average Per Order; Twice That Of Facebook [Infographic] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

With a $1.5 billion valuation (whether that’s justified or not really depends on whether you feel social media bubble is going to burst soon), Pinterest is extremely popular with e-commerce sites for the traffic it brings and its focus on pinning products.


Being the third most popular social media site in the U.S. – behind Facebook and Twitter – and a new study cements its purpose as a valuable e-commerce tool.


Selected by Jan Gordon & John Van Den Brink for "Pinterest Watch"


See full Infographic here: [

more...
janlgordon's comment, May 22, 2012 4:43 PM
Thanks John, good one!
John van den Brink's comment, May 22, 2012 4:51 PM
Jan you're welcome.
Scooped by janlgordon
Scoop.it!

Moving Customers from Pinning to Purchase

Moving Customers from Pinning to Purchase | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined.
more...
John van den Brink's comment, May 20, 2012 2:13 PM
Jan thank you for this great post!
Suggested by maxOz
Scoop.it!

Why You Should Not Rename Your Pinterest Boards?

Why You Should Not Rename Your Pinterest Boards? | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Boards are used to organize your images (or Pins) on Pinterest. The Board may have any name but once you have decided on a name, avoid changing it.


This is just a quick tip for those already active on Pinterest. Avoid renaming your Pinterest Boards!


When you change the name of a Pinterest Board, the associated web address (public URL) of that Board will also change. If people have shared your Pinterest Board on Facebook or if they have added your board to their online bookmarks, all those links will point to a non-existent (404) page once a board is renamed as the permalink changes.


Also, Pinterest Boards have a Facebook Like button and the Like counts will be reset to zero after the board is renamed.


Original Posthttp://bit.ly/Jj0A08 

more...
John van den Brink's comment, May 17, 2012 3:14 AM
Michele ,thank you. Great tip!
maxOz's comment, May 17, 2012 3:56 AM
Glad you enjoyed John, xxx
Suggested by maxOz
Scoop.it!

Quick Guide To Pinterest Images #Infographic

Quick Guide To Pinterest Images #Infographic | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

This Pinterest Infographic provides a quick way to reference what images can be pinned and how to optimize your pins for Pinterest.


If you are a fan of Pinterest or you have just started to use this last newcomer in the social field, there are certain things which should know to you in order to optimize your results on the site.


This Infographic is a visual guide on how to make the best use of your Boards, particularly in relation to the images published on the Pinterest Platform.


From the smallest to the largest image and how they appear , this computer Infographic supplies all the details!


Designed by LLsocial.com - http://bit.ly/JiWx47 , shows that an image is never too large for a Pin, however it should not never be smaller than 81 pixels.


Moreover, in Stream your image will be only 192 pixels, in comparison to 554 pixels  on your Pin Page or Board. 


In order to optimize your Pinterest Profile image, it must be 165 x 165 pixels; and the Board Cover 222 x 207 pixels!


Your biography should not exceed the 200 characters. It is also  you to connect your Pinterest Profile to services such as Facebook and Twitter, or to mention your Web site.


Pinterest also supports posting of videos from Youtube and more  recently from Vimeo.

Original Posthttp://bit.ly/JiWx47 

more...
janlgordon's comment, May 16, 2012 5:08 PM
Thanks Michele!
Suggested by maxOz
Scoop.it!

Pinterest Plug-In Lets You Track Pins From Wordpress

Pinterest Plug-In Lets You Track Pins From Wordpress | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
WP Pinner is a plug-in built for WordPress users to track Pinterest sharing. It mounts a dashboard in the WordPress admin area for stats.


The dashboard displays the board name, date posts, clicks, likes and number of repins. From here, WordPress publishers can also schedule pins and automatically follow users interacting with their pinboards.


The team hopes to go live in a few weeks with more features, including detailed statistics, pinning and tracking non-WordPress posts and multiple account support. For now, the plug-in will only work on self-hosted WordPress websites on WordPress.org.


Interested in getting WP Pinner? Enter an email address on their main page to receive an invite once the product is ready: http://bit.ly/K1zKxK 

more...
janlgordon's comment, May 12, 2012 12:27 PM
Thanks Michele, good one!
Perrine Crampton's comment, May 25, 2012 1:49 AM
I'm using WP Pinner and discovered a problem on summary pages that start with an image at the top of the page.

Problem = PHP code instead of the short summary. It only happens on the short summary page and is fine with the single post.

Has anyone else had this occur?
maxOz's comment, May 25, 2012 2:17 AM
Perrine, contact WP Pinner support on their site Cheers Michele
Scooped by janlgordon
Scoop.it!

Pinterest vs Facebook - Some Interesting Findings

Pinterest vs Facebook - Some Interesting Findings | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

This infographic is from Jeff Bullas and there are some very interesting findings.


The 5 Insights on Facebook vs Pinterest



**Boticca traced the sales , average sales, conversions and engagement of 50,000 visitors from Pinterest and 50,000 from Facebook.


Here are 5 things Boticca learned about marketing on Facebook compared to Pinterest


**Pinterest users spend more when shopping at $180 vs $85 by Facebook users


**Pinterest users spent 65% less time on the site than Facebook


**Pinterest influenced more sales (10%) than Facebook (7%)


**Pinterest has a 51% lower conversion rate compared to Facebook


**Pinterest acquired 86% new users vs Facebook at 57%


Selected by Jan Gordon covering "Pinterest Watch'


See article and infographic here [http://bit.ly/KRTzu6]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

5 Ways to Promote Your Restaurant on Pinterest

5 Ways to Promote Your Restaurant on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Proof that we are still a visual-based culture Pinterest has become the social media network to watch after growing more than 4,000 percent in the last six months (according to compete.com). At an ...
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Socialcam, Zoosk, Pinterest, games, more on this week's top 20 ...

Socialcam, Zoosk, Pinterest, games, more on this week's top 20 ... | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
There were a few other video apps, dating app Zoosk, website integrations, Pinterest, and several games, horoscopes and more. The titles below grew between 300000 and 4.4 million DAU, based on AppData, our data ...
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Turn Your Small Business into a Powerhouse Using Pinterest

How to Turn Your Small Business into a Powerhouse Using Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is getting a ton of buzz as the hottest new social network.


Here are some takeaways:


What’s better than being able to see the specific interests of your target market?


**Look through the boards of your local users and take notes on what kind of products they love and what kind of style trends they are attracted to. This is a perfect opportunity to really learn who your target market is.


**The greatest thing about Pinterest is that people go there to discover and be inspired by things. It’s different than people shopping online where they usually know the exact thing that they’re looking for.


**With Pinterest, you can really get a feel for the interests, desires and inspirations of your target market


**You can use this information to position your business effectively in front of your ideal customers.


Selected by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/KL5gwg]

more...
No comment yet.
Suggested by John van den Brink
Scoop.it!

Here’s why Pinterest is winning this week – Simply Zesty - Simply Zesty

Here’s why Pinterest is winning this week – Simply Zesty - Simply Zesty | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Many were proclaiming trouble for Pinterest when the site started to show a drop in users.

 

Well, it has been quite a week for them which shows the insanity of making long term predictions about the end of the site at the first sign of a dip. It was inevitable that a dip would occur at some point given their staggering growth and market penetration.

If you were starting to doubt Pinterest, check out everything that’s come out of their HQ in the past few days.

more...
janlgordon's comment, May 6, 2012 6:43 PM
Thanks John, this is great!!
Scooped by janlgordon
Scoop.it!

8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

This piece was written by Melonie Gallegos for iMediaconnection


In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!


Here's an excerpt:


"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"


When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.


Here are some highlights:


There are a lot of websites offfering curation-type services


To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.


**social bookmarking and news


**sharing


**Aggregation and syndication networks


**There are 8 ways your brand can get in on the action


Here are a few that caught my attention:


Become a curator creator


**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up


**appreciating other people's content and having two-way conversations


Create an Interest-based content strategy


**Focus on the interests of your audience, not your products and services!


**Allign their real-life interests with your brand position


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/IXNQQB]

more...
Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!