How marketers can become top pinners on the rapidly growing, image-based social media network.
For marketers, Pinterest’s power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.
Here are 2 of the 5 ways marketers should use Pinterest to be effective:
Create great images. As with any other form of social media, you need valuable content.
**This means no promotions! Understand your audience is on Pinterest through the use of your social media persona.
**translate your business’ information into visual presentations to build engagement.
**Take time to brainstorm how and what to present on Pinterest.
Integrate your brand into your images
**Think of your brand in terms of a 360-degree view.
**Use your firm’s colors and typeface.
**Show your company’s visual style.
**Go a step further to think about color and presentation.
**Since this represents your brand, consider the use of professional photographs and graphics.
**This is an element you may need to budget for going forward.
**Also, incorporate your URL or other recognizable watermark in case the image is disconnected from its source link.
Curated by Jan Gordon covering "Pinterest Watch"