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PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Expand Reach of Your Press Release With Pinterest

Expand Reach of Your Press Release With Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.


So how can you leverage that popularity to expand the reach of your press releases? Try these tactics

.

1. Add an Infographic to Your Release, Then Pin It
2. Create a Pinterest Newsroom
3. Create a Pinboard That Fits Your Infographic or News Topic
4. Optimize the Pin Using the Same Keywords Optimized in Your Press Release
5. Use Pinterest for Free Market Research


by Carrie Morgan

Read more: http://bit.ly/R44Lkg

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How 5 Creative Brands Pin on Pinterest | Jeffbullas's Blog

How 5 Creative Brands Pin on Pinterest | Jeffbullas's Blog | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is one of those social media networks that makes it easy for people to share visual contagious content with no cut and paste but just with a few clicks of a mouse. The power of the visual is its high share-ability.


So how are some brands using Pinterest as a B2B business, retailer or online publisher?


1. Boticca Boutique

  • Fashion is one of those business categories that begs to be on Pinterest. The products are visual and enticing and invite to be shared on Facebook and Twitter.

2. Hubspot

  • Hubspot is a B2B business that provides ”All-in-One Marketing Software that brings your whole marketing world together in one powerful, integrated system”. They also state that they also like to have some fun!

3. Mashable

  • Mashable are always at the forefront of using social media to market their brand and that is one of the main reasons they became one of the most successful blogs in the world.

4. Travel Channel

  • Travel lust is often driven by gorgeous photos of faraway and exotic locations. This can lead to them being written on “bucket lists”.

5. Nordstrom

  • Nordstrom is a fashion specialty retailer of clothing, shoes & accessories. Pinterest is a significant social network for the retailer with well over 1.1 million followers

By Jeff Bullas
Read more at http://bit.ly/UgEqDH

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Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results.


That’s according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools.


In a blog post, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers — beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third.

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.
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Pinterest: The Email Marketer's New Opportunity

Pinterest: The Email Marketer's New Opportunity | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is quickly becoming a significant channel in today's ever-evolving social media landscape. Understanding what Pinterest is and how members and marketers are using it will allow you to make the most of it.


Marketing Tips
Whether you are a beginner or you know your way around the site, here are some quick tips to get you started on marketing on Pinterest.


Are you a beginner?

  1. Sign up.
  2. Follow people.
  3. Create boards.
  4. Pin content.

Are you an advanced user? Take your campaigns one step further:

  • Add sharing functionality to your website that allows users to pin content from it onto Pinterest.
  • Add sharing functionality to your emails to encourage subscribers to pin content directly from those emails.
  • Run dedicated email campaigns highlighting Pinterest contests and "reveals."

Hopefully, marketers will soon see API access, ways to measure the value of a repin, methods for tracking and measuring referral traffic, AB testing for pin-it placement and usage in email, and ways to generate email opt-ins from website referral traffic.


by Kristina Huffman
Read more: http://bit.ly/MNxA3f

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janlgordon's comment, August 17, 2012 9:45 AM
Thank you John, good one!
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The Interest In Pinterest: The Ten Things We Love (and Hate) Infographic - Forbes

The Interest In Pinterest: The Ten Things We Love (and Hate) Infographic - Forbes | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn combined) a “colossal waste of time,” and “only good as a platform for scrap-booking,” or will its “stellar design” help it keep moving it into the #2 social site?

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janlgordon's comment, August 17, 2012 9:49 AM
Thanks John!
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Pin on the go: Pinterest finally lands on Android & iPad

Pin on the go: Pinterest finally lands on Android & iPad | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Popular social network Pinterest has finally brought its addictive photo-driven service to Android devices and the iPad, a sign it wants to seriously step up its game in mobile.


Pinterest launched in 2010, but it didn’t start gaining traction until late last year. It eventually became the third-most popular social network after Facebook and Twitter in April. Last week, the company ditched invitations and opened registration for anyone who wants to sign up on the spot.

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janlgordon's comment, August 17, 2012 9:53 AM
Thanks John, well, we knew this was coming didn't we?
John van den Brink's comment, August 17, 2012 5:18 PM
Hi Jan, yes we did :) Are you an Android or an Apple fan?
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Interest Stats in Pinterest Infographic

Interest Stats in Pinterest Infographic | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Interest Stats in Pinterest Infographic...
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janlgordon's comment, August 6, 2012 12:49 PM
Interesting findings John, good one!
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3 Ways to Use SEO and Pinterest To Grow Your Blog or eBusiness

3 Ways to Use SEO and Pinterest To Grow Your Blog or eBusiness | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
If you manage a niche blog or an eBusiness, you probably already know about the importance of developing and implementing a strong Search Engine Optimization (SEO) campaign that includes targeted keyword research and link building.


1) Keyword Targeting on Your Site
2) Link Building via Guest Blogging
3) Pinterest Marketing for Your Business

  • Really Consider Your Niche
  • Follow Relevant Users on Pinterest
  • Add the “Pin-It” button
  • Curate Relevant Articles, Images or Video for Your Niche

Take Your Business to New Heights
With a focus on SEO (keywords and link-building) and Social Media Marketing (via Pinterest, in this case), you can take your blog or eBusiness to new heights. What other marketing techniques are you using to boost your business?


by Kristina Holmes
Source: http://bit.ly/Rvcmce

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janlgordon's comment, August 4, 2012 11:28 AM
Great one John!
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9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute

9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined.


However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. With a little creativity, you can use Pinterest to drive lots of traffic and sales back to your website.


1. Share videos
2. Feature your clients
3. Highlight books worth reading
4. Provide advice and how-tos
5. Share your favorite resources
6. Highlight your peers
7. Spread the word about upcoming events and conferences
8. Highlight relevant infographics and data
9. Inspire your followers with quotes


Read more: http://bit.ly/SXG7Fc

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janlgordon's comment, July 30, 2012 3:58 PM
Great information here John, thanks!!
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8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog

8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world.


But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together:


  1. Practice content curation
  2. Book more speaking engagements by pinning sample presentations from speeches, talks, panels, trainings and keynotes
  3. Use Pinterest to distribute and publicize your SlideShare presentations
  4. Use SlideShare to distribute and publicize your Pinterest content
  5. Drive people to your mailing list offers
  6. Create collaborative boards for conferences
  7. Use Pinterest to help you find your presentation voice and personality
  8. Create a dedicated board that tells the story of your business

Read more: http://bit.ly/NICDEM


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janlgordon's comment, July 25, 2012 2:59 PM
Thanks John, another good one!
janlgordon's comment, July 26, 2012 4:46 PM
Hey John van den Brink - have you checked out my "Pinterest Watch" today? We have a new contributor!!
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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Are you using Pinterest to market your business?


Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.


In this article, I’ll showcase nine businesses running successful Pinterest contests.


Why Pinterest Contests?


Here is why you should run a contest on Pinterest:

  • Pinterest is the third most popular social network in the U.S. in terms of traffic.
  • Pinterest has accumulated 14.9 million users as of July 2012.
  • Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
  • Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
  • Pinterest accounted for 3.6% of referral traffic as of January 2012.
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.


So interested? Click here and I’ll show you different types of Pinterest contests and examples to get you inspired to craft a Pinterest contest for your business.


By Prafull Sharma

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How 4 Small Businesses are Winning on Pinterest

How 4 Small Businesses are Winning on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
It's been a few months since photo-sharing site Pinterest was all the rage in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.

Here's a look at four ways small businesses are using Pinterest to drive their companies forward:


1. Using a multiplatform strategy.

  • Carl Christensen and his wife Ina operate small businesses in New Hope, Pa., that use Pinterest in conjunction with Etsy, an e-commerce platform for artists and craftsmen.

2. Building web traffic -- and cashing in on it.

  • When Kim Gordon and her then 15-year-old daughter Chloe started Popcosmo.com last October, they envisioned a trend-spotting website for teens, much in the vein of The Daily Candy but somewhat focused on their hometown of Louisville, Ky.

3. Integrating for a holistic digital experience.

  • Jen Barnett, the owner of Freshfully, a food store in Birmingham, Ala., knew that without an in-house recipe developer, she'd need to be creative. So she turned to the web and began collecting recipes on a Pinterest board that focused on in-season food items. She has accumulated more than 500 recipes on Pinterest with the intention of inspiring people to buy Freshfully food.

4. Keeping the business top-of-mind.

  • Mr. Rooter is a national plumbing franchise with more than 250 locations. But the local franchise in Waco, Texas -- where the company is headquartered -- has created its own Pinterest account. From the Where In The World Is Mr. Rooter board that pins images of the company's fun action figures traveling with customers to a DIY board that helps customers fix easy problems, Mr. Rooter Waco's boards are engaging.

By Jason Falls
Read more: http://bit.ly/POgjtd

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The Pinterest road map to success

The Pinterest road map to success | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

The Pinterest road map to success via @FaresKameli

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top ten pinterest boards for parents | NurtureStore

top ten pinterest boards for parents | NurtureStore | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Whether you’re looking for art and crafts, healthy recipes or tips to get your kids reading, Pinterest has them all. But how do you find the best stuff? Here’s are ten top Pinterest boards for parents, giving you the best of the web.

Top 10 Pinterest boards for parents

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Top 10 Pinterest Pins This Week

Top 10 Pinterest Pins This Week | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
We love Pinterest because it captivates us with an array of sensational imagery. This week's top 10 is no exception.


We’ve also highlighted a few of our favorite DIY projects from Pinterest this week, such as a mini marshmallow roaster and a solution for the tangled cords in your home. The ideas shared on Pinterest are often simple, yet they can provide inspiration for your life.

What were your favorite pins from this past week? If you’d like to repin our top 10, you can find them all on this board for easy repinning.


Selected by Jan Gordon covering "Pinterest Watch"


See video with Last Week's To 10 Pinterest Pins here: [on.mash.to/NeRvYT  ]

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5 Pinterest Tips for Visually Engaging your Niche Audience

5 Pinterest Tips for Visually Engaging your Niche Audience | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is the newest social media craze—capturing the attention of over 3 million unique visitors with its mainly female fan base. I admit, I was sucked in for about 4 hours the first time I logged onto the visual social sharing platform that blends my love of curating my photos online with my love of getting comments, feedback, and likes from those in my social network.


To help small businesses take advantage of the many online marketing opportunities that Pinterest offers, here are five tips for using the social media site to drive traffic to your consumer website:


1. Make sure your business is a match
2. Don’t clutter your pin boards
3. Don’t just promote your own products
4. Don’t forget to install a pin button on your website
5. Use other social nets to feed Pinterest


by Caeden M MacGregor
Read more: http://bit.ly/RNycfO

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janlgordon's comment, August 17, 2012 9:47 AM
Thanks John, this is very helpful!
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Why Is Pinterest Successful?

Why Is Pinterest Successful? | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
When Pinterest was first launched in 2010, it was an unknown little cranny of the internet. Amassing a small following, mainly of micro-bloggers who wanted a more visual experience, it remained in relative obscurity.


That is, until 2011 when a surge in popularity put it in the top ten list of social networks. Then, between January and February 2012, the site had grown by a staggering 85%. Making it an undeniable hit that has continued to grow more and more ever since.


But what is it about the site that makes it so special? How come people are so addicted to pinning? What is its draw for the more than 60% female user base?


It is hard to say, for sure. But we can make a few leaps and guess some of the elements that have turned Pinterest into such a massive success in a time where social media sites are everywhere.


  • The Visual Element: Pinterest is entirely based around the visual, with little to no text necessary
  • The Product Potential: Businesses have been seeing the way that Pinterest can be used for marketing products and services in a way completely different than on other social media sites
  • The Collecting Nature: Pinterest is a literal digital pinboard. It exists for the sole purpose of giving people a place to collect photos, ideas and inspiration
  • The Dumb Luck: Finally, you have what I believe is at least a fair part of it: luck

by Ann Smarty
Read more at http://bit.ly/TCOma9

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janlgordon's comment, August 17, 2012 9:51 AM
Thanks John, another good one, great work!
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5 Ways to Build a Pinterest Following With Facebook

5 Ways to Build a Pinterest Following With Facebook | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

This piece is from Social Media Examiner


"Are you looking to build a strong Pinterest following?


Did you know that you can integrate your Facebook and Pinterest marketing?
Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.


Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.


So what’s a business to do?


#1: Get a Pinterest Tab for Your Facebook Fan Page
#2: Post Pinterest Links as Updates on Your Facebook Page
#3: Promote Specific Boards on Your Facebook Page
#4: How to Promote a Particular Pin
#5: Promote Your Pinterest Contests on Facebook


by Melanie Duncan
Source: http://bit.ly/OLzcPe

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janlgordon's comment, August 7, 2012 4:57 PM
Thanks John, this is another good one!
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28 Creative Pinboard Ideas From Real Brands on Pinterest

28 Creative Pinboard Ideas From Real Brands on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. But many marketers -- particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning?


Well let me tell you, fellow marketers: You sure do have some options!


I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. So if you're ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. And what's even better? Most -- if not all -- of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. Time to get pinning!


by Pamela Vaughan
Read more: http://bit.ly/Rb13sk

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janlgordon's comment, August 6, 2012 12:49 PM
Thanks John, good one!
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Pinteresting and Pinformational: 4 Tools to Get the Most Out of Pinterest for Business | Social Media Today

Pinteresting and Pinformational: 4 Tools to Get the Most Out of Pinterest for Business | Social Media Today | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is growing like crazy. Still in its experimental phase as a social media site, companies are scrambling to discover how best to use Pinterest for business. There are a number of speculations about how to use Pinterest to generate business leads, but no one concrete way to analyze the effectiveness of your pinning.


Many seem to think that at some point, Pinterest will introduce its own analytics tools, but in the meantime, here are a few resources (Pinalytics, if you will) to help you measure the success of your Pinterest campaign.


  1. PinReach
  2. Pinfluencer
  3. Pinstamatic
  4. Pinerly

There is no doubt that Pinterest will prove to be an essential player in the online marketing game. It’s all just a matter of figuring out how your business can best use the platform for your own promotional efforts.


by Jacey Gulden
via Inger Verheul
source: http://bit.ly/OzK42M

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Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies

Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Social media seems to be ever-growing in today’s age, and new outlets such as Pinterest are developing at a rapid rate. With 2.7 million users and counting, Pinterest is the third largest social media network behind Facebook and Twitter. But what exactly makes it unique? Pinterest is a social bookmarking tool used to “pin” images into categorized groups or “boards”. It is similar to an interactive, virtual scrapbook.


You can bet that over the next year the Pinterest “boards” will include more brand images in an attempt to market products to members- and it’s easy to see why:


  • It’s Simple - Browsing is easy and fun, not to mention the site is very aesthetically pleasing.
  • Consumer Interests are Public - Businesses can easily get into a “board” that relates to their services and see what consumers are posting
  • It’s Relaxing - There are no constantly updating fields, virtually no negative posts- only pictures of people and their hobbies

Read more: http://bit.ly/Q6hiav

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janlgordon's comment, July 30, 2012 3:54 PM
Good one John!
John van den Brink's comment, July 30, 2012 4:14 PM
Jan you're welcome!