PINTEREST Watch -...
Follow
Find
29.3K views | +4 today
Scooped by janlgordon
onto PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

The Stats Behind Pinterest Users [INFOGRAPHIC]

The Stats Behind Pinterest Users [INFOGRAPHIC] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
As Pinterest continues to grow, and looks to bring on more funding, more and more businesses are considering jumping in to the scrapbooking deep end.
janlgordon's insight:

This article is from Socialfresh and infographic from Wishpond -


Here are a few highlights from the infographic:


**17 million brand engagements occurred on Pinterest 15% brand's boards 85% elsewere


**The most popular age group on Pinterest is 25-34 year olds


**Pinterest referrals spend 70% more money than visitors referred from non-social channels


**Pinterest hit 10 Million U.S, monthly unique visitors faster than any independent site in history!


**American users of Pinterst spend an average of 1 hour and 17 minutes on the site


Selected by Jan Gordon covering "Pinterest Watch"


See infographic here: [http://bit.ly/XZAKVT]

more...
Robin Speed's curator insight, March 29, 8:53 PM
Great infographic
PINTEREST Watch - Curated by Jan Gordon & John van den brink
How to use Pinterest, resources, tools, examples, articles http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest Introduces Rich Pins for Businesses to Drive Purchases | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
janlgordon's insight:

This article is from socialfresh and Pinterest has launched Rich Pins that will help businesses to provide users additional information about a particular item. Obviously, this will increase purchases.


Here are some highlights:


There are 3 different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands, product, recipes and movies.


How to get Rich Pins

If you’re a business on Pinterest, here’s how to start using rich pins


  1. Decide whether you want to implement productrecipe or movie rich pins
  2. Read the developer documentation for the type of pin you chose
  3. Add the appropriate metatags to your site
  4. Validate your rich pins, then apply to get them on Pinterest


Selected by Jan Gordon for Curatti covering Pinterest Watch


Read full article here: http://bit.ly/10Kqr9W

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

12 Simple Tips To Become A Power Pinner For Fun And Profit

12 Simple Tips To Become A Power Pinner For Fun And Profit | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
There are complaints that occasionally make it to my ears… and computer monitor… about how marketers and businesses have
janlgordon's insight:

This piece is from Websearchsocial and there are great tips to help you enjoy the experience on Pinerest and make a profit too! This really works!


Here's what caught my attention:


Think Conceptually


**When you use Pinterest you have to be a little more left-brained.


**Rather than simply thinking of your products in terms of “blankets” and “pillows” – logical and appropriate groupings for an eCommerce site – think about how you can make those things more visually coherent.


A board of pillows may be neat. But how about “blue”? Combine your blankets, pillows, curtains and dinnerware onto one board with the same color theme.


Think seasonal, think in terms of shape, color and texture. Now with Pinterest’s “secret boards” you can experiment privately with how images look together before you post them to the world.


Selected by Jan Gordon covering "Pinterest Watch"


Read the full article here: [http://bit.ly/YC0us8]

more...
No comment yet.
Suggested by Nuno Costa Moreira
Scoop.it!

From Pinterest to Purchase [Infographic]

From Pinterest to Purchase [Infographic] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
From Pinterest to Purchase [Infographic] - infographic, pinterest Social Media...
more...
Lisa Buben's curator insight, December 22, 2012 7:18 PM

Great infograph, being seeing more traffic from Pinterest lately too!

Suggested by John van den Brink
Scoop.it!

5 Tips for Creating Pinterest Images That People Love to Share | Social Media Examiner

5 Tips for Creating Pinterest Images That People Love to Share | Social Media Examiner | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest images: Learn how to create the best photos and images to bring more traffic to your website, and get more pins and repins on Pinterest.


A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.


5 tips to help you create a Pinterest-friendly image


#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

#2: Write a Text Message on Top of Your Image

You can add a text message onto your image. This means your images will have their descriptions with them all the time.

#3: Add a Logo or Name to Your Image

When you add your business name, website or logo, you’re also making your images more effective. You could also add other text on your images, such as your Twitter handle.

#4: Ask People to Pin Your Images

Some people decide to use Pinterest cautiously to avoid possible copyright issues. You can learn more about this issue by reading this post by Kirsten Kowalski. They’re still waiting for Pinterest to fix the issue

#5: Keep Your Descriptions Between 200 and 300 Characters

It’s not only important to create fantastic images for your website and blog, it’s also important to pin your image with a description and share it with your followers on Pinterest.

By Mitt Ray
Read more: http://bit.ly/UmiYNg

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Research Says: Pinterest is big, it’s bad, and it’s for real

Research Says: Pinterest is big, it’s bad, and it’s for real | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
A new report from the Social Habit focuses on new research focused on Pinterest and if you weren't a "pinner" before, it might be time to get in the g...
janlgordon's insight:

This piece is by Mark Schaefer, - if you're not active on Pinterest, after you read this based on actual research, you might want to rethink your strategy.


Here are some highlights from The Social Habit research of American social media users shows some pretty staggering insights. Here are a few highlights:


  • Usage of Pinterest is already nearly as large as LinkedIn with 21% having a Pinterest account versus 26% on LinkedIn
  • More than half of Pinterest users visit the site each day.
  • We could be seeing just the tip of the iceberg for Pinterest’s growth. 38% of U.S. social media users plan to use Pinterest more often
  • 70% of the site’s users are women and 64% of the site’s fans are under the age of 34. In fact, Pinterest is the third-most widely-used social network for women 18-44 (behind Facebook and Twitter).
  • The most popular pins?



Selected by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/QLexNr]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

5 Great Marketing Tips Guaranteed to Make Your Content Pinworthy on Pinterest

5 Great Marketing Tips Guaranteed  to Make Your Content Pinworthy on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
With Pinterest, seeing is believing. Pinterest’s visual distinction is more than image deep. Your content must be pinworthy. Included are the eye tracking research results and 5 actionable Pinterest marketing tips.
janlgordon's insight:

This piece is by Heidi Cohen and there are 5 actionable marketing tactics to tune up your Pinterest campaign.


**These tips are based on Eye Track Shop which conducted an eye tracking study of 600 partiipants to record eye movements as they viewed top Pinterest categories for Mashable. 


Here are a few highlights from their findings:


** People look at people - No surprise here. People are attracted to other people's faces, not objects. It's how we're wired.


**Images trump text - People are more drawn to images they can give a glimpse of your brand story


**Provide product information - Consumers can discern when photographs are useful and when they're not. Show your products' features as well as how to use and style them with photographs


Selected by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/VnBNOc]

more...
No comment yet.
Suggested by Ivo Nový
Scoop.it!

Pinterest and Instagram: 3 Simple Ways to Find Out if The Two are Actually Worth Your Time

Pinterest and Instagram: 3 Simple Ways to Find Out if The Two are Actually Worth Your Time | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Considering joining Pinterest, Instagram or any other social media network? Here are three questions to ask yourself before jumping into it!
more...
No comment yet.
Suggested by Ivo Nový
Scoop.it!

Pinterest stats: does it really drive more sales than Facebook?

Pinterest stats: does it really drive more sales than Facebook? | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.


Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.


This post was selected by my friend and colleague, Ivo Novy covering "Pinterest Watch"

more...
No comment yet.
Suggested by John van den Brink
Scoop.it!

Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa

Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?


One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%.


Here are the steps the team took in the campaign, and how it designed the email to connect with the design-savvy crowd on Pinterest.


Step #1. Build a base of active followers
Step #2. Create a contest
Step #3. Promote the contest via email


by Adam Sutton
Read more and get some creative samples: http://bit.ly/Wf0M9D

more...
janlgordon's comment, October 24, 2012 3:44 PM
Great information here John, thank you!
Suggested by John van den Brink
Scoop.it!

10 Best Pinterest Practices | Jeffbullas's Blog

10 Best Pinterest Practices | Jeffbullas's Blog | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?


Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.


Here are 10 tips from when it comes to Pinterest and your business:


1. Plan

  • Create a content strategy that is centered around the lifestyle of your target audience

2. Set Goals

  • Define your goals. Are you looking to create brand awareness? Drive traffic to you your website?

3. Align

  • Position your brand to align with popular, timely and topical conversations.

4. Optimize

  • Google LOVES Pinterest!

5. Engage

  • Pinterest is a social community that requires two-way engagement.

6. Organize

  • Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards

7. Diversify

  • Pinterest is a great opportunity to reach all the segments of your audience.

8. Integrate

  • Be sure that the content on your website is easy to share.

9. Evaluate

  • Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?”

10. Enjoy

  • Have fun with this awesomely visual medium.

By Suuny Rodriguez from ZOG Digital

Read more at jeffbullas.com

more...
janlgordon's comment, October 17, 2012 3:49 PM
Hi John, Sorry I'm so late here, but better late than never as they say! Good one!
John van den Brink's comment, October 17, 2012 3:56 PM
Hi Jan, no problem. :)
Suggested by John van den Brink
Scoop.it!

Sharpen Your Pinterest Tools - Good Products + Advocates = Social Media Power

Sharpen Your Pinterest Tools - Good Products + Advocates = Social Media Power | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
The problem that arose wasn’t the sofa table, but what hung above it. This particular DIY article set the wheels in motion for what truly illustrates the power of social media for business.


I was first made aware of this story by the folks at Avalaunch Media, a firm that knows quite a bit about social media marketing. Speaking at the SES Conference in San Francisco, the session topic was Pinterest as an effective marketing tool. True to subject matter, these guys told the story spot on.


Lindsay’s picture was pinned to Pinterest, and then re-pinned over and over.

more...
janlgordon's comment, October 17, 2012 4:08 PM
Excellent John, great work finding this one!
John van den Brink's comment, October 17, 2012 4:13 PM
You're welcome, Jan
Suggested by AvatarGeneration
Scoop.it!

The 25 Best Pinterest Boards in Educational Technology

The 25 Best Pinterest Boards in Educational Technology | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Blogs and Twitter aren’t the only social tools out there that can help you keep up with the latest and greatest developments in educational technology. Pinterest is rapidly becoming a favorite tool of educators all over the nation, and many have amassed some pretty great collections of edtech-related pins that teachers and students alike can use to explore new ways to learn, share, teach, and grow.

 

While it would be nearly impossible to highlight every edtech pinboard out there, we’ve shared some of the boards we think stand out among the crowd here. Many are maintained by major educational websites, key figures in edtech, and well-known bloggers, but others were created by teachers just like you who simply want to share resources and tips with others in education.

more...
Scooped by janlgordon
Scoop.it!

Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.
more...
John van den Brink's comment, September 10, 2012 3:20 PM
Jan, thank you, nice one :)
Suggested by John van den Brink
Scoop.it!

How Users Interact On Pinterest, Study Reveals User Habits

How Users Interact On Pinterest, Study Reveals User Habits | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest users interact differently than users on other social networks. The team at Wishpond explores which pins receive the best treatment overall.
more...
Charity WIlls's curator insight, May 23, 2013 10:11 AM

How Users Interact On Pinterest, Study Reveals User Habits

Dennis T OConnor's curator insight, February 10, 11:20 AM

I was introduced to Pinterest by one of my students about six months before the boom that made Pinterest a household word.


I wish I'd seized the opportunity and jumped right in. However, at first I just didn't get it.  Now in hindsight I realize that Pinterest is a curation platform-- one that appeals to millions.  Needless to say I'm now curating a dozen different interests! 

Alfredo Corell's comment, February 11, 8:11 AM
I'd like to see actual data. The Infographic is one year old :)
Scooped by janlgordon
Scoop.it!

The Stats Behind Pinterest Users [INFOGRAPHIC]

The Stats Behind Pinterest Users [INFOGRAPHIC] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
As Pinterest continues to grow, and looks to bring on more funding, more and more businesses are considering jumping in to the scrapbooking deep end.
janlgordon's insight:

This article is from Socialfresh and infographic from Wishpond -


Here are a few highlights from the infographic:


**17 million brand engagements occurred on Pinterest 15% brand's boards 85% elsewere


**The most popular age group on Pinterest is 25-34 year olds


**Pinterest referrals spend 70% more money than visitors referred from non-social channels


**Pinterest hit 10 Million U.S, monthly unique visitors faster than any independent site in history!


**American users of Pinterst spend an average of 1 hour and 17 minutes on the site


Selected by Jan Gordon covering "Pinterest Watch"


See infographic here: [http://bit.ly/XZAKVT]

more...
Robin Speed's curator insight, March 29, 8:53 PM
Great infographic
Suggested by John van den Brink
Scoop.it!

Pinterest Marketing: What Marketers Need to Know to Succeed | Social Media Examiner

Pinterest Marketing: What Marketers Need to Know to Succeed  | Social Media Examiner | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Social Media Marketing Podcast 14: In this episode Beth Hayden talks about the power of Pinterest for marketers.


Beth shares her insights into how Pinterest can drive more traffic to your website or blog.


You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.


Click here to listen to the podcast: http://bit.ly/Q3kKoX

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Pinterest Drives More Traffic to Niche Retailers Than to Major Sites - SocialTimes

Pinterest Drives More Traffic to Niche Retailers Than to Major Sites - SocialTimes | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest users aren’t clicking over to big-name e-commerce sites at the rate that some industry watchers have suggested, according to a study from Compete Analytics.
more...
No comment yet.
Suggested by John van den Brink
Scoop.it!

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Pinterest launches business accounts and other resources for brands.


Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:


"Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it's Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses."


So ... do you already have a Pinterest account you want to convert into a business account? Convinced today's the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)


Read more: http://bit.ly/W6Sgft

more...
janlgordon's comment, December 6, 2012 7:17 PM
Good one John!!
Suggested by John van den Brink
Scoop.it!

The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog

The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.


Self expression has indeed become the new entertainment.
Some are bloggers and others aren’t. The top three on this list also have a blog. One of the top five pinners is the mother of one the co-founders of Pinterest.


In looking at the list, the dominance of design, fashion and food is obvious and seems to be a mandatory requirement to join the elite. This topic dominance also displays the majority female demographic that is prominent on Pinterest.


According to some statistics the ladies share of Pinterest users is 80%.


1. Joy Cho on Pinterest

Followers on Pinterest: 11,689,972 Location: Los Angeles Number of Boards: 77

2. Bekka Palmer on Pinterest

Followers on Pinterest: 7,723,465 Location: Brooklyn, New York Number of Boards: 36

3. Bonny Tsang on Pinterest

Followers on Pinterest: 7,382,335 Location: Los Angeles Number of Boards: 42

4. Maryann Rizzo on Pinterest

Followers on Pinterest: 7,314,878 Location: Northeast, USA Number of boards: 245

5. Jane Wang on Pinterest

Followers on Pinterest: 7,114,529 Location: Unknown Number of boards: 98

Read more at http://www.jeffbullas.com/2012/11/16/the-worlds-top-5-pinners-on-pinterest/#YWwk4dJq5owv8A0u.99

more...
Mary Dantes's comment, December 20, 2012 6:27 AM
Follow me. Thanks.
Suggested by John van den Brink
Scoop.it!

8 Ideas for Visual Content on Pinterest

8 Ideas for Visual Content on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

Unless you have a company that is hyper-creative and visual by nature, finding things to pin on Pinterest that are relevant to your business can be hard. In the second post of this three-part series on sharing visual content on social media, we’ll look at some fun ideas that are easy to implement.


1. Think beyond your brand

Make a list of everything related to your brand and create a board for each category.

2. Include fans and customers

If your fans and customers share photos of your product or service, add them to a board either specific to Customers or to one of your existing boards.

3. Use related content as a promotional tool

Hubspot used a really great example: Oreck, the vacuum cleaner company, has a board devoted to beautiful floors.

4. Create boards based on your blog’s categories and topics

By tying your boards and blog together, you can link one to the other.

5. Weddings, anyone?

Pinterest first became popular with women planning weddings – and brides are still the largest demographic on the site – so if there is a way you can tie your product or service to weddings, do it.

6. Cute is big

Drake University’s mascot is a bulldog – and they have an entire board dedicated to bulldogs.

7. Food is big too

People love “food porn!” Create a board of the meals you have during business meetings, travel and events.

8. Create hyper-niche boards

Target the niches within your client base with boards just for them

by Monika Jansen
Read more http://bit.ly/Uelgfx


via Kelly Lieberman



more...
janlgordon's comment, November 12, 2012 4:14 PM
Thank you Kelly Lieberman and John Van Den Brink, great post!
Suggested by John van den Brink
Scoop.it!

What Are We Pinning? [Infographic]

What Are We Pinning? [Infographic] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it

As the "It" social network of 2012, Pinterest has gained over 10 million users in just over 2 years. Major brands are seriously looking to Pinterest to drive more traffic and increase sales.


Did you know:

• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic? (Experian)
• 80% of Pinterest users are female? (comScore)
• Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter? (Wayfair)


by Search Engine People Inc


more...
janlgordon's comment, October 24, 2012 3:41 PM
Good one John, thanks, so sorry I'm late getting here, too many things happening at once - you know what they say, "better late than never" Jan
Suggested by John van den Brink
Scoop.it!

How to Get More Traffic From Pinterest - Seo Sandwitch Blog

How to Get More Traffic From Pinterest - Seo Sandwitch Blog | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
Tips and Tricks on how to increase traffic to your site or blog from Pinterest.Proven strategies which works really well!


1- Share Best Images That Gets A Lot of User Attention

Pinterest is all about repins, the more repins your image gets, the more visibility it receives.

2- Get Help From Google Trends

Google Trends can help you in choosing the topics for your shared pin.

3- Write A Suitable Pin Description

Do not make the mistake of keeping your pin description empty.

4- Use Hashtags

You can use hashtags to describe your pins the same way as you use in Twitter.

5- Schedule Your Pins And Remain Active

Remaining active is the key to capture a lot of user attention.

6- Syndicate Feeds For Your Board

You can explore the power of rss feeds in promoting your pin.

Posted by Joydeep Bhattacharya
Read more: http://bit.ly/RXAkBq

more...
janlgordon's comment, October 24, 2012 3:47 PM
Another good one John, thank you!
Suggested by John van den Brink
Scoop.it!

The World Health Organization Making A Difference on Pinterest

The World Health Organization Making A Difference on Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
As we’ve seen before, since its inception in 2010, Pinterest has inspired its fans to find many different uses for its social photo-sharing functionality. But what remains consistent about Pinterest is its position as a consummate want-generator--a place where all our first-world material desires are shared and celebrated.


UNICEF has turned that naked consumerism on its head with a Pinterest board that showcases a human being’s most basic wants

.

The world humanitarian organization and agency Weapon 7 recently created a page on Pinterest that ostensibly reflects the wishes and hopes of 13-year old Sierra Leona resident, Ami Musa. While that concept may sound like The Onion-style satire, in execution it’s anything but. While lots of Pinterest pages are chockablock with decorating ideas, wardrobe aspirations, and fantasy meals to cook, young Ami’s reminds us that for some people, running water alone would be a dream come true. Pinterest users can repin her posts and click on any of them to donate.


BY: JOE BERKOWITZ


more...
janlgordon's comment, October 17, 2012 3:53 PM
This wonderful John, I always love posting something like this!!
Suggested by John van den Brink
Scoop.it!

5 Tips to Help You Maximize the Effectiveness & Power of Pinterest

5 Tips to Help You Maximize the Effectiveness & Power of Pinterest | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.


Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.


Below you will find 4 tips to get more traffic to your blog from Pinterest.


#1: Share a Lot of Content

  • One of the best ways to promote your blog is to pin a lot of images onto your boards.

#2: Create Taller Images

  • In a recent post, I wrote about how infographics can get you more pins and repins on Pinterest. In a recent study, Dan Zarrella shows that taller images get more pins and repins.

#3: Add Images to Every Post

  • A blog post can be pinned onto a board on Pinterest only if it has at least one image on it. This image should also be a minimum size of 110 x 100 pixels.

#4: Add Default Images to the Entire Blog

  • Another option would be to add default images to your blog that will be visible on every page and post

by Mitt Ray
Read more: http://bit.ly/OlZqtT

more...
janlgordon's comment, October 17, 2012 4:16 PM
Another great one John, thank you!!
Suggested by John van den Brink
Scoop.it!

Retailers Pin Hopes on Christmas

Retailers Pin Hopes on Christmas | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it
With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a virtual Pinterest Christmas tree.
“We will post a sharable, interactive gift guide and offer how-to videos and tutorials for looks to help [customers be] party ready,” said Bridget Dolan, Sephora’s vp, digital media. “Pinterest has great potential for the holidays.”


Sephora counts 64,000 followers on Pinterest, a sizable audience for any brand on the young platform—but still not much in terms of social media scale.


By: Christopher Heine: http://twitter.com/Chris_Heine
Read more: http://bit.ly/T0BF60

more...
No comment yet.