It's been a few months since photo-sharing site Pinterest was all the rage in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.
Here's a look at four ways small businesses are using Pinterest to drive their companies forward:
1. Using a multiplatform strategy.
- Carl Christensen and his wife Ina operate small businesses in New Hope, Pa., that use Pinterest in conjunction with Etsy, an e-commerce platform for artists and craftsmen.
2. Building web traffic -- and cashing in on it.
- When Kim Gordon and her then 15-year-old daughter Chloe started Popcosmo.com last October, they envisioned a trend-spotting website for teens, much in the vein of The Daily Candy but somewhat focused on their hometown of Louisville, Ky.
3. Integrating for a holistic digital experience.
- Jen Barnett, the owner of Freshfully, a food store in Birmingham, Ala., knew that without an in-house recipe developer, she'd need to be creative. So she turned to the web and began collecting recipes on a Pinterest board that focused on in-season food items. She has accumulated more than 500 recipes on Pinterest with the intention of inspiring people to buy Freshfully food.
4. Keeping the business top-of-mind.
- Mr. Rooter is a national plumbing franchise with more than 250 locations. But the local franchise in Waco, Texas -- where the company is headquartered -- has created its own Pinterest account. From the Where In The World Is Mr. Rooter board that pins images of the company's fun action figures traveling with customers to a DIY board that helps customers fix easy problems, Mr. Rooter Waco's boards are engaging.
By Jason Falls
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