Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
This article is from socialfresh and Pinterest has launched Rich Pins that will help businesses to provide users additional information about a particular item. Obviously, this will increase purchases.
Here are some highlights:
There are 3 different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands, product, recipes and movies.
How to get Rich Pins
If you’re a business on Pinterest, here’s how to start using rich pins
There are complaints that occasionally make it to my ears… and computer monitor… about how marketers and businesses have
This piece is from Websearchsocial and there are great tips to help you enjoy the experience on Pinerest and make a profit too! This really works!
Here's what caught my attention:
**When you use Pinterest you have to be a little more left-brained.
**Rather than simply thinking of your products in terms of “blankets” and “pillows” – logical and appropriate groupings for an eCommerce site – think about how you can make those things more visually coherent.
A board of pillows may be neat. But how about “blue”? Combine your blankets, pillows, curtains and dinnerware onto one board with the same color theme.
Think seasonal, think in terms of shape, color and texture. Now with Pinterest’s “secret boards” you can experiment privately with how images look together before you post them to the world.
Pinterest images: Learn how to create the best photos and images to bring more traffic to your website, and get more pins and repins on Pinterest.
A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.
5 tips to help you create a Pinterest-friendly image
#1: Use Relevant Labels on Your Images
Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.
#2: Write a Text Message on Top of Your Image
You can add a text message onto your image. This means your images will have their descriptions with them all the time.
#3: Add a Logo or Name to Your Image
When you add your business name, website or logo, you’re also making your images more effective. You could also add other text on your images, such as your Twitter handle.
#4: Ask People to Pin Your Images
Some people decide to use Pinterest cautiously to avoid possible copyright issues. You can learn more about this issue by reading this post by Kirsten Kowalski. They’re still waiting for Pinterest to fix the issue
#5: Keep Your Descriptions Between 200 and 300 Characters
It’s not only important to create fantastic images for your website and blog, it’s also important to pin your image with a description and share it with your followers on Pinterest.
With Pinterest, seeing is believing. Pinterest’s visual distinction is more than image deep. Your content must be pinworthy. Included are the eye tracking research results and 5 actionable Pinterest marketing tips.
This piece is by Heidi Cohen and there are 5 actionable marketing tactics to tune up your Pinterest campaign.
**These tips are based on Eye Track Shop which conducted an eye tracking study of 600 partiipants to record eye movements as they viewed top Pinterest categories for Mashable.
Here are a few highlights from their findings:
** People look at people - No surprise here. People are attracted to other people's faces, not objects. It's how we're wired.
**Images trump text - People are more drawn to images they can give a glimpse of your brand story
**Provide product information - Consumers can discern when photographs are useful and when they're not. Show your products' features as well as how to use and style them with photographs
Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?
One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%.
Here are the steps the team took in the campaign, and how it designed the email to connect with the design-savvy crowd on Pinterest.
Step #1. Build a base of active followers Step #2. Create a contest Step #3. Promote the contest via email
The problem that arose wasn’t the sofa table, but what hung above it. This particular DIY article set the wheels in motion for what truly illustrates the power of social media for business.
I was first made aware of this story by the folks at Avalaunch Media, a firm that knows quite a bit about social media marketing. Speaking at the SES Conference in San Francisco, the session topic was Pinterest as an effective marketing tool. True to subject matter, these guys told the story spot on.
Lindsay’s picture was pinned to Pinterest, and then re-pinned over and over.
Blogs and Twitter aren’t the only social tools out there that can help you keep up with the latest and greatest developments in educational technology. Pinterest is rapidly becoming a favorite tool of educators all over the nation, and many have amassed some pretty great collections of edtech-related pins that teachers and students alike can use to explore new ways to learn, share, teach, and grow.
While it would be nearly impossible to highlight every edtech pinboard out there, we’ve shared some of the boards we think stand out among the crowd here. Many are maintained by major educational websites, key figures in edtech, and well-known bloggers, but others were created by teachers just like you who simply want to share resources and tips with others in education.
Pinterest launches business accounts and other resources for brands.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:
"Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it's Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses."
So ... do you already have a Pinterest account you want to convert into a business account? Convinced today's the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.
Self expression has indeed become the new entertainment. Some are bloggers and others aren’t. The top three on this list also have a blog. One of the top five pinners is the mother of one the co-founders of Pinterest.
In looking at the list, the dominance of design, fashion and food is obvious and seems to be a mandatory requirement to join the elite. This topic dominance also displays the majority female demographic that is prominent on Pinterest.
According to some statistics the ladies share of Pinterest users is 80%.
1. Joy Cho on Pinterest
Followers on Pinterest: 11,689,972 Location: Los Angeles Number of Boards: 77
2. Bekka Palmer on Pinterest
Followers on Pinterest: 7,723,465 Location: Brooklyn, New York Number of Boards: 36
3. Bonny Tsang on Pinterest
Followers on Pinterest: 7,382,335 Location: Los Angeles Number of Boards: 42
4. Maryann Rizzo on Pinterest
Followers on Pinterest: 7,314,878 Location: Northeast, USA Number of boards: 245
5. Jane Wang on Pinterest
Followers on Pinterest: 7,114,529 Location: Unknown Number of boards: 98
Unless you have a company that is hyper-creative and visual by nature, finding things to pin on Pinterest that are relevant to your business can be hard. In the second post of this three-part series on sharing visual content on social media, we’ll look at some fun ideas that are easy to implement.
1. Think beyond your brand
Make a list of everything related to your brand and create a board for each category.
2. Include fans and customers
If your fans and customers share photos of your product or service, add them to a board either specific to Customers or to one of your existing boards.
3. Use related content as a promotional tool
Hubspot used a really great example: Oreck, the vacuum cleaner company, has a board devoted to beautiful floors.
4. Create boards based on your blog’s categories and topics
By tying your boards and blog together, you can link one to the other.
5. Weddings, anyone?
Pinterest first became popular with women planning weddings – and brides are still the largest demographic on the site – so if there is a way you can tie your product or service to weddings, do it.
6. Cute is big
Drake University’s mascot is a bulldog – and they have an entire board dedicated to bulldogs.
7. Food is big too
People love “food porn!” Create a board of the meals you have during business meetings, travel and events.
8. Create hyper-niche boards
Target the niches within your client base with boards just for them
As the "It" social network of 2012, Pinterest has gained over 10 million users in just over 2 years. Major brands are seriously looking to Pinterest to drive more traffic and increase sales.
Did you know:
• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic? (Experian) • 80% of Pinterest users are female? (comScore) • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter? (Wayfair)
As we’ve seen before, since its inception in 2010, Pinterest has inspired its fans to find many different uses for its social photo-sharing functionality. But what remains consistent about Pinterest is its position as a consummate want-generator--a place where all our first-world material desires are shared and celebrated.
UNICEF has turned that naked consumerism on its head with a Pinterest board that showcases a human being’s most basic wants
The world humanitarian organization and agency Weapon 7 recently created a page on Pinterest that ostensibly reflects the wishes and hopes of 13-year old Sierra Leona resident, Ami Musa. While that concept may sound like The Onion-style satire, in execution it’s anything but. While lots of Pinterest pages are chockablock with decorating ideas, wardrobe aspirations, and fantasy meals to cook, young Ami’s reminds us that for some people, running water alone would be a dream come true. Pinterest users can repin her posts and click on any of them to donate.
With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a virtual Pinterest Christmas tree. “We will post a sharable, interactive gift guide and offer how-to videos and tutorials for looks to help [customers be] party ready,” said Bridget Dolan, Sephora’s vp, digital media. “Pinterest has great potential for the holidays.”
Sephora counts 64,000 followers on Pinterest, a sizable audience for any brand on the young platform—but still not much in terms of social media scale.