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Suggested by maxOz onto PINTEREST Watch - Curated by Jan Gordon & John van den brink |
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Courtney - http://bit.ly/GHVcE4 - has created this tutorial on how to get traffic using Pinterest includes images and step-by-step instructions on how to set up your Pinterest profile.
Pinterest is an amazing tool to use as a blogger and is generating much traffic.
People pin images from your site, which links back to your site, and when someone sees an image with a title they like, they click on it, and now they are reading your information.
Pinterest is the second largest referral site.
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Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
janlgordon's insight:
This article is from socialfresh and Pinterest has launched Rich Pins that will help businesses to provide users additional information about a particular item. Obviously, this will increase purchases. Here are some highlights: There are 3 different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands, product, recipes and movies. How to get Rich Pins If you’re a business on Pinterest, here’s how to start using rich pins
Selected by Jan Gordon for Curatti covering Pinterest Watch Read full article here: http://bit.ly/10Kqr9W Delete the scoop?
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There are complaints that occasionally make it to my ears… and computer monitor… about how marketers and businesses have
janlgordon's insight:
This piece is from Websearchsocial and there are great tips to help you enjoy the experience on Pinerest and make a profit too! This really works! Here's what caught my attention: Think Conceptually **When you use Pinterest you have to be a little more left-brained. **Rather than simply thinking of your products in terms of “blankets” and “pillows” – logical and appropriate groupings for an eCommerce site – think about how you can make those things more visually coherent. A board of pillows may be neat. But how about “blue”? Combine your blankets, pillows, curtains and dinnerware onto one board with the same color theme. Think seasonal, think in terms of shape, color and texture. Now with Pinterest’s “secret boards” you can experiment privately with how images look together before you post them to the world. Selected by Jan Gordon covering "Pinterest Watch" Read the full article here: [http://bit.ly/YC0us8] Delete the scoop?
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![From Pinterest to Purchase [Infographic] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it](/resources/img/white.gif)
From Pinterest to Purchase [Infographic] - infographic, pinterest Social Media... 
Lisa Buben's curator insight,
December 22, 2012 7:18 PM
Great infograph, being seeing more traffic from Pinterest lately too! Delete the scoop?
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Pinterest images: Learn how to create the best photos and images to bring more traffic to your website, and get more pins and repins on Pinterest.
#1: Use Relevant Labels on Your Images Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish. #2: Write a Text Message on Top of Your Image You can add a text message onto your image. This means your images will have their descriptions with them all the time. #3: Add a Logo or Name to Your Image When you add your business name, website or logo, you’re also making your images more effective. You could also add other text on your images, such as your Twitter handle. #4: Ask People to Pin Your Images Some people decide to use Pinterest cautiously to avoid possible copyright issues. You can learn more about this issue by reading this post by Kirsten Kowalski. They’re still waiting for Pinterest to fix the issue #5: Keep Your Descriptions Between 200 and 300 Characters It’s not only important to create fantastic images for your website and blog, it’s also important to pin your image with a description and share it with your followers on Pinterest. By Mitt Ray Delete the scoop?
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A new report from the Social Habit focuses on new research focused on Pinterest and if you weren't a "pinner" before, it might be time to get in the g...
janlgordon's insight:
This piece is by Mark Schaefer, - if you're not active on Pinterest, after you read this based on actual research, you might want to rethink your strategy. Here are some highlights from The Social Habit research of American social media users shows some pretty staggering insights. Here are a few highlights:
Selected by Jan Gordon covering "Pinterest Watch" Read full article here: [http://bit.ly/QLexNr] Delete the scoop?
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With Pinterest, seeing is believing. Pinterest’s visual distinction is more than image deep. Your content must be pinworthy. Included are the eye tracking research results and 5 actionable Pinterest marketing tips.
janlgordon's insight:
This piece is by Heidi Cohen and there are 5 actionable marketing tactics to tune up your Pinterest campaign. **These tips are based on Eye Track Shop which conducted an eye tracking study of 600 partiipants to record eye movements as they viewed top Pinterest categories for Mashable. Here are a few highlights from their findings: ** People look at people - No surprise here. People are attracted to other people's faces, not objects. It's how we're wired. **Images trump text - People are more drawn to images they can give a glimpse of your brand story **Provide product information - Consumers can discern when photographs are useful and when they're not. Show your products' features as well as how to use and style them with photographs Selected by Jan Gordon covering "Pinterest Watch" Read full article here: [http://bit.ly/VnBNOc] Delete the scoop?
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Considering joining Pinterest, Instagram or any other social media network? Here are three questions to ask yourself before jumping into it! Delete the scoop?
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Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored. Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least. This post was selected by my friend and colleague, Ivo Novy covering "Pinterest Watch" Delete the scoop?
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Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?
by Adam Sutton Delete the scoop?
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Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?
1. Plan
3. Align
4. Optimize
5. Engage
6. Organize
Read more at jeffbullas.com
janlgordon's comment,
October 17, 2012 3:49 PM
Hi John, Sorry I'm so late here, but better late than never as they say! Good one!
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The problem that arose wasn’t the sofa table, but what hung above it. This particular DIY article set the wheels in motion for what truly illustrates the power of social media for business.
Lindsay’s picture was pinned to Pinterest, and then re-pinned over and over. Delete the scoop?
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Blogs and Twitter aren’t the only social tools out there that can help you keep up with the latest and greatest developments in educational technology. Pinterest is rapidly becoming a favorite tool of educators all over the nation, and many have amassed some pretty great collections of edtech-related pins that teachers and students alike can use to explore new ways to learn, share, teach, and grow.
While it would be nearly impossible to highlight every edtech pinboard out there, we’ve shared some of the boards we think stand out among the crowd here. Many are maintained by major educational websites, key figures in edtech, and well-known bloggers, but others were created by teachers just like you who simply want to share resources and tips with others in education. Delete the scoop?
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In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. Delete the scoop?
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Pinterest users interact differently than users on other social networks. The team at Wishpond explores which pins receive the best treatment overall. 
Charity WIlls's curator insight,
May 23, 10:11 AM
How Users Interact On Pinterest, Study Reveals User Habits Delete the scoop?
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![The Stats Behind Pinterest Users [INFOGRAPHIC] | PINTEREST Watch - Curated by Jan Gordon & John van den brink | Scoop.it](http://img.scoop.it/ilvz9WUy_K-wNgwA2NEpmDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
As Pinterest continues to grow, and looks to bring on more funding, more and more businesses are considering jumping in to the scrapbooking deep end.
janlgordon's insight:
This article is from Socialfresh and infographic from Wishpond - Here are a few highlights from the infographic: **17 million brand engagements occurred on Pinterest 15% brand's boards 85% elsewere **The most popular age group on Pinterest is 25-34 year olds **Pinterest referrals spend 70% more money than visitors referred from non-social channels **Pinterest hit 10 Million U.S, monthly unique visitors faster than any independent site in history! **American users of Pinterst spend an average of 1 hour and 17 minutes on the site Selected by Jan Gordon covering "Pinterest Watch" See infographic here: [http://bit.ly/XZAKVT] Delete the scoop?
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Social Media Marketing Podcast 14: In this episode Beth Hayden talks about the power of Pinterest for marketers.
Click here to listen to the podcast: http://bit.ly/Q3kKoX Delete the scoop?
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Pinterest users aren’t clicking over to big-name e-commerce sites at the rate that some industry watchers have suggested, according to a study from Compete Analytics. Delete the scoop?
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Pinterest launches business accounts and other resources for brands.
Read more: http://bit.ly/W6Sgft Delete the scoop?
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The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye. Self expression has indeed become the new entertainment. In looking at the list, the dominance of design, fashion and food is obvious and seems to be a mandatory requirement to join the elite. This topic dominance also displays the majority female demographic that is prominent on Pinterest. According to some statistics the ladies share of Pinterest users is 80%.
2. Bekka Palmer on Pinterest Followers on Pinterest: 7,723,465 Location: Brooklyn, New York Number of Boards: 363. Bonny Tsang on Pinterest Followers on Pinterest: 7,382,335 Location: Los Angeles Number of Boards: 424. Maryann Rizzo on Pinterest Followers on Pinterest: 7,314,878 Location: Northeast, USA Number of boards: 2455. Jane Wang on Pinterest Followers on Pinterest: 7,114,529 Location: Unknown Number of boards: 98Read more at http://www.jeffbullas.com/2012/11/16/the-worlds-top-5-pinners-on-pinterest/#YWwk4dJq5owv8A0u.99 Delete the scoop?
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Unless you have a company that is hyper-creative and visual by nature, finding things to pin on Pinterest that are relevant to your business can be hard. In the second post of this three-part series on sharing visual content on social media, we’ll look at some fun ideas that are easy to implement. 1. Think beyond your brand Make a list of everything related to your brand and create a board for each category. 2. Include fans and customers If your fans and customers share photos of your product or service, add them to a board either specific to Customers or to one of your existing boards. 3. Use related content as a promotional tool Hubspot used a really great example: Oreck, the vacuum cleaner company, has a board devoted to beautiful floors. 4. Create boards based on your blog’s categories and topics By tying your boards and blog together, you can link one to the other. 5. Weddings, anyone? Pinterest first became popular with women planning weddings – and brides are still the largest demographic on the site – so if there is a way you can tie your product or service to weddings, do it. 6. Cute is big Drake University’s mascot is a bulldog – and they have an entire board dedicated to bulldogs. 7. Food is big too People love “food porn!” Create a board of the meals you have during business meetings, travel and events. 8. Create hyper-niche boards Target the niches within your client base with boards just for them by Monika Jansen via Kelly Lieberman
janlgordon's comment,
November 12, 2012 4:14 PM
Thank you Kelly Lieberman and John Van Den Brink, great post!
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Suggested by John van den Brink |
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Tips and Tricks on how to increase traffic to your site or blog from Pinterest.Proven strategies which works really well!
1- Share Best Images That Gets A Lot of User Attention
Pinterest is all about repins, the more repins your image gets, the more visibility it receives.
2- Get Help From Google Trends
Google Trends can help you in choosing the topics for your shared pin.
3- Write A Suitable Pin Description
Do not make the mistake of keeping your pin description empty.
4- Use Hashtags
You can use hashtags to describe your pins the same way as you use in Twitter.
5- Schedule Your Pins And Remain Active
Remaining active is the key to capture a lot of user attention.
6- Syndicate Feeds For Your Board
You can explore the power of rss feeds in promoting your pin.
Posted by Joydeep Bhattacharya
Read more: http://bit.ly/RXAkBq
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As we’ve seen before, since its inception in 2010, Pinterest has inspired its fans to find many different uses for its social photo-sharing functionality. But what remains consistent about Pinterest is its position as a consummate want-generator--a place where all our first-world material desires are shared and celebrated.
UNICEF has turned that naked consumerism on its head with a Pinterest board that showcases a human being’s most basic wants
.
The world humanitarian organization and agency Weapon 7 recently created a page on Pinterest that ostensibly reflects the wishes and hopes of 13-year old Sierra Leona resident, Ami Musa. While that concept may sound like The Onion-style satire, in execution it’s anything but. While lots of Pinterest pages are chockablock with decorating ideas, wardrobe aspirations, and fantasy meals to cook, young Ami’s reminds us that for some people, running water alone would be a dream come true. Pinterest users can repin her posts and click on any of them to donate.
BY: JOE BERKOWITZ
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How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.
Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.
Below you will find 4 tips to get more traffic to your blog from Pinterest.
#1: Share a Lot of Content
- One of the best ways to promote your blog is to pin a lot of images onto your boards.
#2: Create Taller Images
- In a recent post, I wrote about how infographics can get you more pins and repins on Pinterest. In a recent study, Dan Zarrella shows that taller images get more pins and repins.
#3: Add Images to Every Post
- A blog post can be pinned onto a board on Pinterest only if it has at least one image on it. This image should also be a minimum size of 110 x 100 pixels.
#4: Add Default Images to the Entire Blog
- Another option would be to add default images to your blog that will be visible on every page and post
by Mitt Ray
Read more: http://bit.ly/OlZqtT
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With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a virtual Pinterest Christmas tree.
“We will post a sharable, interactive gift guide and offer how-to videos and tutorials for looks to help [customers be] party ready,” said Bridget Dolan, Sephora’s vp, digital media. “Pinterest has great potential for the holidays.”
Sephora counts 64,000 followers on Pinterest, a sizable audience for any brand on the young platform—but still not much in terms of social media scale.
By: Christopher Heine: http://twitter.com/Chris_Heine
Read more: http://bit.ly/T0BF60
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