You’ve likely heard lots and lots about a newish social network called Pinterest in the last couple of weeks.
In fact, it’s the search for the next big thing that is hurting many businesses.
You know what the next big thing for every business is?
Find a way to clearly differentiate what you’re doing and how you’re doing it and why you’re doing it from everyone else that says they are doing what you’re doing.
That’s the next big thing.
Pinterest then might actually be used as a tactic to support that, but never the other way around.
Pinterest has plenty to teach us about how to create interest on our own website, in our own presentations and in the stories we use to attract potential clients – that’s what makes Pinterest worthy of the investment in time and not some magic fairy dust promise of traffic and riches.
The big message in all of this though is clarity of purpose. Until you’re clear on your marketing strategy every new tactic will sound like the next big thing. http://bit.ly/xVrnMi