Pinterest tips & more
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Planning for events with Pinterest

Planning for events with Pinterest | Pinterest tips & more | Scoop.it
Who thinks about Thanksgiving dinner during bikini season? Pinners do, that’s who! While most people are focused on what to pack for their beach trip, Pinners are saving Pins for the perfect pumpkin pie.
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Pinterest’s browser button is now asking some users to ‘Save,’ not ‘Pin it’

Pinterest, that Web and mobile app for saving and sharing Pins of images, videos, articles, and other content, has made a small but telling change to one part of its button for browsers like Chrome, Firefox, and Safari on desktop. The button has historically had the words “Pin it” in the top left corner of images that people can save to their boards, but in recent weeks that term has been replaced by the more generic “Save” for some users.
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Pinterest offering new metrics for brands with Millward Brown

Pinterest offering new metrics for brands with Millward Brown | Pinterest tips & more | Scoop.it
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Full interview: Pinterest execs on fish pins, global use

Full interview: Pinterest execs on fish pins, global use | Pinterest tips & more | Scoop.it
More than half of Pinterest's 100 million active users are located outside of the U.S.
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Pinterest buys deep-linking startup URX

Pinterest buys deep-linking startup URX | Pinterest tips & more | Scoop.it
Pinterest has acquired mobile advertising startup URX, adding some of the team to its product management, engineering, and partnerships team. Financial terms of the deal were not disclosed, but Pinterest said the deal is for talent and it will “not be taking on any of the assets or technology.”
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Creating Pinterest Boards: Your Complete Guide

Creating Pinterest Boards: Your Complete Guide | Pinterest tips & more | Scoop.it
This easy-to-use guide and free worksheet will teach you how to understand your brand and create Pinterest boards your fans will love.
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Millward Brown Digital and Pinterest Partner to Provide Platform Measurement | Millward Brown Digital

Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. We deliver the most comprehensive digital solutions in the industry to help advertisers, agencies, and publishers increase their marketing effectiveness.
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How Pinterest drives double-digit brand lifts

How Pinterest drives double-digit brand lifts | Pinterest tips & more | Scoop.it
If you’re looking to give your brand a hand, Pinterest is the place to be. It’s easy to move brand metrics on Pinterest because Pinners are open to seeing ideas from businesses. Unlike other platforms, on Pinterest business content is a natural part of the experience.In a recent series of studies, research agency Millward Brown Digital found that brands of all kinds can drive big increases across 4 key brand metrics: awareness, favorability, perception, purchase intent (see infographic below)
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An 8-Step Guide to Pinterest Ad Creative - Adaptly

Advertisers on highly visual platforms like Pinterest need attention-grabbing creative. Check out this checklist for Pinterest ad specs and best practices.
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Travel trends from jet-setting Pinners

Travel trends from jet-setting Pinners | Pinterest tips & more | Scoop.it
Bon voyage! Whether it’s for adventure or relaxation, Pinners are packing their bags to travel the world. In fact, travel is one of our top 10 categories: 780 million travel Pins have been saved by 16 million Pinners this last year alone.Jetsetters are using Pinterest to get ideas for new travel spots and plan details for upcoming trips. Travel tips (like budget and family travel) are popular with 19 million Pins. And you can’t plan a trip without the right outfit: There are 5 million Pins on travel style.
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Pinterest's plans for world domination

Pinterest's plans for world domination | Pinterest tips & more | Scoop.it
For the first time, Pinterest has more international users than in the US. Now it's launching new features internationally first.

Via Kelly Lieberman
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Pinterest rolls out its version of trending topics, called Featured Collections

Pinterest rolls out its version of trending topics, called Featured Collections | Pinterest tips & more | Scoop.it
Pinterest has begun rolling out a way to highlight local and trending ideas from across its site. Every day, the company’s editors, along with local brands, celebrities, and influencers, will curate popular pins, users, boards, and searches within Featured Collections. This dedicated space is available to users in the U.K., France, Germany, Brazil, and Japan to start with and can be accessed on Android and on the Web.
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5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies | Pinterest tips & more | Scoop.it
Use visuals and captions to tell your stories, but ultimately, Pinterest marketing is about showing your audience you are interested in them.
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Pinterest planning calendar

Pinterest planning calendar | Pinterest tips & more | Scoop.it
Not sure what to Pin and when to Pin it? Check out our month-by-month guide on how to reach people on Pinterest when they're most likely to be looking for your…
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How to Optimize Pinterest for Business

How to Optimize Pinterest for Business | Pinterest tips & more | Scoop.it
Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.
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The Lead Designer Of Xbox Heads To Pinterest

The Lead Designer Of Xbox Heads To Pinterest | Pinterest tips & more | Scoop.it
August de los Reyes, pioneer of inclusive design at Microsoft, wants to pin his legacy at Pinterest.
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Dear Abby: What are your best practice tips for Pinterest campaigns?

Dear Abby: What are your best practice tips for Pinterest campaigns? | Pinterest tips & more | Scoop.it
Abby Fromm, a member on our Partner Ops Team in San Francisco, helps businesses get the most value from Pinterest. She recently answered your questions about targeting and bids—now she’s back to explain best practices for Promoted Pins and content strategy.Q: When's the best time to promote my Pins?
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Pinterest CEO Ben Silbermann Wants To Build The Ultimate Personalized Catalog - Forbes

Pinterest CEO Ben Silbermann Wants To Build The Ultimate Personalized Catalog - Forbes | Pinterest tips & more | Scoop.it
While Google is the best search tool when you know what you're looking for, Silbermann wants Pinterest to become the best service to help you 'discover' things you might want but don't yet know about.
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Top Strategies for Generating More Traffic to Your Website with Pinterest | Simply Measured

Top Strategies for Generating More Traffic to Your Website with Pinterest | Simply Measured | Pinterest tips & more | Scoop.it
It's the fastest-growing social media channel by overall member growth. Its popularity is totally surpassing Twitter and it brings in 3X the traffic of Google
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Pinterest Broadens Ad Sales Focus Once Again

Pinterest Broadens Ad Sales Focus Once Again | Pinterest tips & more | Scoop.it
Just a few months after it said it was limiting the types of advertisers it would seek to work with, Pinterest says it’s broadening its ad sales ambitions again.
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Haal meer uit je Pinterest borden, 7 tips! - Smile) Social MediaSmile) Social Media

Haal meer uit je Pinterest borden, 7 tips! - Smile) Social MediaSmile) Social Media | Pinterest tips & more | Scoop.it
De vindbaarheid van je Pinterest borden en daarmee je Pinterest account vergroten? Dat kan! Haal meer uit je Pinterest borden met deze 7 tips!
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10 tips for successful Pinterest advertising

10 tips for successful Pinterest advertising | Pinterest tips & more | Scoop.it
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
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Pinterest debuts first ad campaign, partnering with Channel 4 to 'focus on the flavour of British culture'

Pinterest debuts first ad campaign, partnering with Channel 4 to 'focus on the flavour of British culture' | Pinterest tips & more | Scoop.it
Visual bookmarking tool Pinterest has unveiled its first ever advertising campaign, which is set to launch in the UK come May
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Most Pinterest users are now from outside the US

Most Pinterest users are now from outside the US | Pinterest tips & more | Scoop.it
Pinterest says one of its most important challenges when it transitioned from desktop to mobile in 2012 was to become a global brand. Things are going well for the company then, since majority of its users are now from outside the US. Two-thirds of new sign-ups are from outside the country, and Pinterest expects its next 100 million users to come from outside the United States, as well. The service grew the most in Germany over the past year, where pinners tripled in number. Users in France, Brazil and Japan doubled, and the company observed a significant increase in sign-ups from Russia, South Korea and Mexico. In an effort to cater to a growing worldwide audience, Pinterest is launching a new section called Featured Collections. When users tap the explore icon, it'll show local boards, topics trending in their countries and boards that might be relevant to their interests. For instance, someone from the UK might see style ideas from Burberry, while someone from France could see pins about singer Benjamin Biolay. Featured Collections is now live in the UK, France, Germany, Brazil and Japan. The rest of the world will have to wait a few more months to explore what their countrymen are currently into.
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Pinterest launches featured collections as international growth soars

Pinterest launches featured collections as international growth soars | Pinterest tips & more | Scoop.it
The company hopes this new feature will help fuel its international expansion.
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