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P’interested in Marketing? 20 Stats For The Naysayers | Unbounce

P’interested in Marketing? 20 Stats For The Naysayers | Unbounce | Pinterest tips & more | Scoop.it

Here is the most current data about the state of Pinterest and how marketers are using it to grow their businesses, in the form of 20 pinteresting marketing stats:

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Like Its Peers, Pinterest Releases Mostly Male Employee Demographics

Like Its Peers, Pinterest Releases Mostly Male Employee Demographics | Pinterest tips & more | Scoop.it
Pinterest is the latest tech company to unveil its employee demographics, which look similar to other companies in the area: mostly white, mostly male.
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How to Increase Your Pinteresting Visibility - Business 2 Community

How to Increase Your Pinteresting Visibility - Business 2 Community | Pinterest tips & more | Scoop.it
Business 2 Community How to Increase Your Pinteresting Visibility Business 2 Community ... is by far the most pinned to category on Pinterest. Over 57% of users are sharing photos of food!
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How beauty shines on Pinterest

How beauty shines on Pinterest | Pinterest tips & more | Scoop.it
Pinterest helps millions of people discover their style, find the right hair & beauty products and learn how to put it all together. In fact, there are more than 1.7 billion beauty-related Pins and 44 million beauty boards. It’s no surprise then that women on Pinterest are 28% more likely to be beauty shoppers than the average woman, according to comScore. People’s interests around beauty tend to fall into four categories: New looks to discover, which inspire you to try new things with your hair and makeup, during everyday and special occasions Products to buy, whether that’s discovering new products or comparing different brands DIY tips, or visual tutorials that help you style your hair and makeup better Eye candy, unusual and dramatic styles that turn heads Even if your business isn’t about beauty, you can bucket your Pins around these loose themes: everyday inspiration, products, DIY tips and aspirational imagery. Create boards that take people from discovery to action, offering inspiration and guidance along the way.
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3 Creative Ways to Visually Market Your Business - Business 2 Community

3 Creative Ways to Visually Market Your Business - Business 2 Community | Pinterest tips & more | Scoop.it
Business 2 Community
3 Creative Ways to Visually Market Your Business
Business 2 Community
Unfortunately, there are some sites like Pinterest and Instagram where the only image available to you is a profile picture.
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Meet Pinterest's New Marketing Head: Unilever's David Rubin

Meet Pinterest's New Marketing Head: Unilever's David Rubin | Pinterest tips & more | Scoop.it
Pinterest has tapped Unilever marketer David Rubin to be the social scrapbooking site's latest marketing boss.
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With Pinterest Promotion, Carnival Cruise Sails to Success

With Pinterest Promotion, Carnival Cruise Sails to Success | Pinterest tips & more | Scoop.it
When the world’s largest cruise operator, Carnival Cruise Lines, wanted to grow its Pinterest presence, they turned to Curalate to drive results. Together, Carnival and Curalate transformed the brand’s dreamy destinations and beautiful travel photography into a contest truly worthy of “The World’s Most Popular Cruise Line®.”
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How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest tips & more | Scoop.it
Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual. The marriage of the message with the image attracts viewers, communicates your message, tells your story, and builds your brand. How do you create this synergy with a brand that isn’t visual, […]
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Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS] - AllTwitter

Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS] - AllTwitter | Pinterest tips & more | Scoop.it
Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]
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Kansas City Police Department uses Pinterest to fight crime, engage community

Kansas City Police Department uses Pinterest to fight crime, engage community | Pinterest tips & more | Scoop.it
The Kansas City Police Department takes a unique approach to connect with the community and to fight crime. Through Pinterest, KCPD said it builds relationships and trust with people.
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Common Brand Mistakes We See on Pinterest

Common Brand Mistakes We See on Pinterest | Pinterest tips & more | Scoop.it
1) Uploading images and not adding the products’ URLs.

We cringe a little when we see uploaded pins without the source URL attached - so much potential traffic missed out on! To edit your uploaded pins’ URLs, click on ‘edit’ and paste in the associated URL with the product.
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Pinterest Makes It Easier to Find What Just What You're Looking For

Pinterest Makes It Easier to Find What Just What You're Looking For | Pinterest tips & more | Scoop.it
Pinterest is pushing content discovery with a new feature that enables users to follow interest categories in addition to following other users.
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Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants | Pinterest tips & more | Scoop.it
With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.
This article reviews five elements of Black Milk’s Pinterest strategy that could ...

Via Kelly Lieberman
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Olivier Milo's curator insight, July 17, 1:49 PM

Clear, concise analysis of a brand digital strategy on Pinterest.

 

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Nailed It: Buzzfeed Cracks The Pinterest Code

Nailed It: Buzzfeed Cracks The Pinterest Code | Pinterest tips & more | Scoop.it
Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook. But much of its recent traffic growth has come from another, less appreciated source: Pinterest. Just [...]
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Women Use Pinterest, But They Don’t Run It | TechCrunch

Women Use Pinterest, But They Don’t Run It | TechCrunch | Pinterest tips & more | Scoop.it
Only 40 percent of Pinterest employees are women, even though the majority of the company's users are female, according to a report released by Pinterest..
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Vogue Paris, Pinterest success story

Vogue Paris, Pinterest success story | Pinterest tips & more | Scoop.it
Increasing high-fashion traffic from Pinterest
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Case Study: Swarovski - A Crystal Clear Pinterest Strategy

Case Study: Swarovski - A Crystal Clear Pinterest Strategy | Pinterest tips & more | Scoop.it
Swarovski is an Austrian producer of luxury cut crystals.
They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals.
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More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - AllTwitter

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - AllTwitter | Pinterest tips & more | Scoop.it
More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]
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Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest ... - Forbes

Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest ... - Forbes | Pinterest tips & more | Scoop.it
Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest ...
Forbes
Pinterest's fastest growing retail brands — from Urban Outfitters to Kate Spade — all understand one thing: Image is king.
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How to Create Pinnable Images Using Canva and Tailwind - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How to Create Pinnable Images Using Canva and Tailwind - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest tips & more | Scoop.it
Tailwind and Canva have made it easier than ever to create and schedule beautiful pinnable images – right in your Tailwind dashboard! So you have something to say and want the Pinterest world to know it. Perhaps you created a new blog post, maybe you’re having a sale on your website or you said something so […]
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How To Get More Traffic From Pinterest - WebProNews

How To Get More Traffic From Pinterest - WebProNews | Pinterest tips & more | Scoop.it
How To Get More Traffic From Pinterest
WebProNews
Buzzfeed started producing content specifically for Pinterest a couple years ago, and has a team that regularly shares insights around the site's Pinterest strategy with one another.
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How Universities Can Use Pinterest and SnapChat

How Universities Can Use Pinterest and SnapChat | Pinterest tips & more | Scoop.it
Find out how universities can use Pinterest and Snapchat. Featuring Sr. Social Media Specialist Hillary Frazier from the University of Michigan.
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Pinterest Tutorial: Creating Blog Images for Pinterest

Pinterest Tutorial: Creating Blog Images for Pinterest | Pinterest tips & more | Scoop.it
Pinterest Tutorial: Creating Blog Images for Pinterest In this pinterest tutorial, I will show you how quickly and easily you can create images that can be added to your blog post, and also pinned to…
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A New Partnership Shows Why Pinterest Is So Important For Retailers - Business Insider

A New Partnership Shows Why Pinterest Is So Important For Retailers - Business Insider | Pinterest tips & more | Scoop.it
A New Partnership Shows Why Pinterest Is So Important For Retailers Business Insider Shopify has automatically enabled Pinterest's Rich Pins for all 100,000+ merchants that use its e-commerce platform.
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Pinterest adds follow option for interests

Pinterest adds follow option for interests | Pinterest tips & more | Scoop.it
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Pinterest launches new category pages you can follow on mobile & Web

Pinterest launches new category pages you can follow on mobile & Web | Pinterest tips & more | Scoop.it
Pinterest today launched a major update to its category pages, enabling users to follow topics like "Outdoors" and "Art" on iPhone, iPad, Android, and the Web. Pinterest first split itself into cat...
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