Pinterest Marketing Strategies and Tools
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Pinterest Marketing Strategies and Tools
Pinterest marketing tips, pinning strategies, plugins, tools and monetisation methods - Learn How To Effecitvely Use Pinterest
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Pinterest Marketing: The Ultimate Guide to Marketing on Pinterest

Pinterest Marketing: The Ultimate Guide to Marketing on Pinterest | Pinterest Marketing Strategies and Tools | Scoop.it
This is the Ultimate Pinterest Marketing Guide.

Would you like to know how to start marketing your business on Pinterest?

Maybe you’d like to learn some advanced Pinterest tricks, tips and strategies to get more traffic to your blog. Or maybe you just wanna know what the heck it is. Well, you’ve arrive at the right page.

This guide will take you by the hand and show you what Pinterest it, how to get followers, how to get more traffic, the mistakes you should avoid, and some advanced strategies that bloggers and marketers are already using.

I couldn’t come up with all this stuff on my own, so I complied a list of articles from some of the bloggers who are already benefiting from Pinterest, to bring to you the Ultimate Pinterest Marketing Guide.

I’ve been using Pinterest for the past 3 weeks or so and I can tell you from my own experience that it does bring it traffic. The stats are real and the hype is real. So get on board, today...
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[Infographic] 10 Strategic Ways to Optimize Your Pinterest Page

[Infographic] 10 Strategic Ways to Optimize Your Pinterest Page | Pinterest Marketing Strategies and Tools | Scoop.it
ComScore has just reported that Pinterest has penetrated the top 50 list of most visited sites in the USA.. Pinterest is a solid choice for attracting more traffic, leads and customers to your business.

Via EL HAGE Romain
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How to Build a Profitable Startup: From Idea to Revenue

How to Build a Profitable Startup: From Idea to Revenue | Pinterest Marketing Strategies and Tools | Scoop.it

Learn how to create a business from scratch and choose the right business model that makes money.


f you are launching a startup or introducing a new product, this course is for you.

In three hours, you'll learn how to create and test a profitable business model and price for your product. You'll learn how successful companies have created innovative models that maximize revenue.


You’ll learn the answers to these questions and more:

  • What is the ideal business model for my business?
  • What are the different ways to monetize my product?
  • How do I choose the best price?
  • How do I know I’m not leaving money on the table?
  • How do I test different pricing models on a budget?
  • Should I use a freemium model?
  • Should I charge for support?
  • Is a lower price better than a higher price?


You’ll get practical, real world advice including:

  • Successful business model examples
  • How to define and pivot your business and revenue model
  • Innovative revenue models for software and other products
  • Pricing mistakes and how to avoid them
  • How to test pricing with customers
  • Test selling business-to-business (B2B) products
  • Interviewing techniques that get the truth out of prospects
  • Why customer lifetime value (LTV) is so critical
  • Competitive benchmarking
  • Discounting and other techniques
  • Worksheets and other documents included!


The right business model and pricing strategy makes the difference between a lackluster business with mediocre results and a business that is exciting, profitable, successful.


This course is taught by a product development expert who has helped define, price, and launch award-winning products now generating over $400 million in annual revenue. Learn More

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Pinterest Power Video Guide, Part 1 « Marketing On Pinterest

Pinterest Power Video Guide, Part 1 « Marketing On Pinterest | Pinterest Marketing Strategies and Tools | Scoop.it
Hi everyone, I've started to create my '10-Part Video Guide' for the Pinterest Power book, (which is currently #1 in the 'Hot New Releases' section on Amazon (for the Small Business & Entrepreneurship Marketing category ...
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26 Tips for Using Pinterest for Business | Social Media Examiner

26 Tips for Using Pinterest for Business | Social Media Examiner | Pinterest Marketing Strategies and Tools | Scoop.it
#Pinterest: How to create a business presence, drive traffic to your website, increase #SEO value, and improve your social media #marketing.
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The Future Of Digital Marketing [Infographic] #twsads

The Future Of Digital Marketing [Infographic] #twsads | Pinterest Marketing Strategies and Tools | Scoop.it

Via Herve Peitrequin, massimo facchinetti, Social Ads
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10 Top Pinterest Boards | Jeffbullas's Blog

10 Top Pinterest Boards | Jeffbullas's Blog | Pinterest Marketing Strategies and Tools | Scoop.it
Social media and social networks provide the tools to express and publish your passion and market it to a global audience.If you want to see some inspiring Pinterest boards that reveal the passions of the top pinners, check out the following boards...
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The Ultimate Guide To Pinterest

Everything you wanted to know about Pinterest. Including: How the idea came about, What’s the big deal?
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Expand Reach of Your Press Release With Pinterest

Expand Reach of Your Press Release With Pinterest | Pinterest Marketing Strategies and Tools | Scoop.it

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.


So how can you leverage that popularity to expand the reach of your press releases? Try these tactics

.

1. Add an Infographic to Your Release, Then Pin It
2. Create a Pinterest Newsroom
3. Create a Pinboard That Fits Your Infographic or News Topic
4. Optimize the Pin Using the Same Keywords Optimized in Your Press Release
5. Use Pinterest for Free Market Research


by Carrie Morgan

Read more: http://bit.ly/R44Lkg


Via janlgordon
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The 20 Best Pinterest Boards About Education Technology

The 20 Best Pinterest Boards About Education Technology | Pinterest Marketing Strategies and Tools | Scoop.it
Topics: boards, edtech, learning, pinning, pinterest, sharing, technology, web 2.0 tool ... Pinterest is quickly becoming one of the biggest sources inspiration and innovation when it comes to cooking, design, and education.
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25 Tools That Will Help You Use Pinterest for Business | Online Marketing Strategies & Training

25 Tools That Will Help You Use Pinterest for Business | Online Marketing Strategies & Training | Pinterest Marketing Strategies and Tools | Scoop.it
Nate Riggs shares links to 25 tools and resources that will help you use Pinterest for business. This posts includes Pinterest analytics and management tools.
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Six major brands that have 'borrowed' Pinterest's design - Econsultancy (blog)

Six major brands that have 'borrowed' Pinterest's design - Econsultancy (blog) | Pinterest Marketing Strategies and Tools | Scoop.it
Six major brands that have 'borrowed' Pinterest's designEconsultancy (blog)Pinterest is definitely one of the big digital marketing success stories of the past few years and most brands have finally recognised the site's potential for driving both...
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From Pin to Purchase - the Pinterest buying chain [Infographic]

From Pin to Purchase - the Pinterest buying chain [Infographic] | Pinterest Marketing Strategies and Tools | Scoop.it

Chas Begley: An infographic by Vision Critical displaying the results of their survey of the buying habits of Pinterest users. 

 

One of the key findings is that after making a Pinterest inspired purchase buyers feel even more positive about the network. That's something that is sure to be of interest to marketers!

 

 


Via The Write Connection
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11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards

11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards | Pinterest Marketing Strategies and Tools | Scoop.it

I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in. I found it ideal to use Pinterest as a content curation tool – basically it’s a great, public way to capture some of the best articles, infographics and videos.

I also found that it allowed me to effectively connect with and grow my audience in a completely new way. Very visual. Sometimes more personal. More of a focus on creativity. In addition, shared boards allows me to collaborate with others on topics for which we all share a passion.


Via Tom George
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How to Create a Pinterest Business Profile [video]

How to Create a Pinterest Business Profile [video] | Pinterest Marketing Strategies and Tools | Scoop.it
Pinterest is one of the latest social media networks and has made a HUGE splash!
Via Allison Tyler
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Is Your Business Right For Pinterest? 5 Ways To Mold It To The New Trend - Business 2 Community

Is Your Business Right For Pinterest? 5 Ways To Mold It To The New Trend - Business 2 Community | Pinterest Marketing Strategies and Tools | Scoop.it
Is Your Business Right For Pinterest? 5 Ways To Mold It To The New TrendBusiness 2 Community. Pinterest can also be an excellent marketing tool and allow you to expand your customer base and gain exposure.
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Tips for Using the Pinterest Marketing Platform - Small Businesses Do It Better

Tips for Using the Pinterest Marketing Platform - Small Businesses Do It Better | Pinterest Marketing Strategies and Tools | Scoop.it
Pinterest is fast becoming the marketing platform of choice as consumers prefer visual mediums, and is also becoming a necessary business marketing platform (RT @suemind: Tips for Using the Pinterest Marketing Platform
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Tips on Boosting Your Website Traffic with Pinterest

Tips on Boosting Your Website Traffic with Pinterest | Pinterest Marketing Strategies and Tools | Scoop.it
Should designers spend time posting stuff to Pinterest? Great post on reasons to use Pinterest effectively to drive traffic to your website.
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Pinterest: The King of E-commerce Influence « Sysomos Blog

Pinterest: The King of E-commerce Influence « Sysomos Blog | Pinterest Marketing Strategies and Tools | Scoop.it

"We all have our favourite e-commerce Websites or places that we go to when we want to find new, shiny things to buy.Most of us have accepted that these sites influence us and introduce us to new products and services.

Facebook was seen as one of the most influential players when it came to consumers’ buying decisions, but a recent survey by BizRate Insight has unearthed a brand new development.

Pinterest is influencing buying decisions greater than any other popular forum..."

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Pinterest Marketing Weekly - A Flashissue Test via @Flashissue

Pinterest Marketing Weekly - A Flashissue Test via @Flashissue | Pinterest Marketing Strategies and Tools | Scoop.it
Greetings fellow pinners, this is a rapidly created newsletter created in less than 2 minutes using FlashIssue - you simply enter your RSS feed, drag and drop articles, add some headers and text, and send.
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The Interest In Pinterest: The Ten Things We Love (and Hate) Infographic - Forbes

The Interest In Pinterest: The Ten Things We Love (and Hate) Infographic - Forbes | Pinterest Marketing Strategies and Tools | Scoop.it

Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn combined) a “colossal waste of time,” and “only good as a platform for scrap-booking,” or will its “stellar design” help it keep moving it into the #2 social site?


Via janlgordon
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janlgordon's comment, August 17, 2012 9:49 AM
Thanks John!
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10 Best Pinterest Practices | Jeffbullas's Blog

10 Best Pinterest Practices | Jeffbullas's Blog | Pinterest Marketing Strategies and Tools | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?


Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.


Here are 10 tips from when it comes to Pinterest and your business:


1. Plan

  • Create a content strategy that is centered around the lifestyle of your target audience

2. Set Goals

  • Define your goals. Are you looking to create brand awareness? Drive traffic to you your website?

3. Align

  • Position your brand to align with popular, timely and topical conversations.

4. Optimize

  • Google LOVES Pinterest!

5. Engage

  • Pinterest is a social community that requires two-way engagement.

6. Organize

  • Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards

7. Diversify

  • Pinterest is a great opportunity to reach all the segments of your audience.

8. Integrate

  • Be sure that the content on your website is easy to share.

9. Evaluate

  • Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?”

10. Enjoy

  • Have fun with this awesomely visual medium.

By Suuny Rodriguez from ZOG Digital

Read more at jeffbullas.com


Via janlgordon
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janlgordon's comment, October 17, 2012 3:49 PM
Hi John, Sorry I'm so late here, but better late than never as they say! Good one!
John van den Brink's comment, October 17, 2012 3:56 PM
Hi Jan, no problem. :)
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3 Ways to Increase Your Pinterest Presence

3 Ways to Increase Your Pinterest Presence | Pinterest Marketing Strategies and Tools | Scoop.it
Just when you thought you'd mastered Facebook for your business, another social media site, Pinterest, comes along vying for your time and attention. You may have been waiting it out, letting ...
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5 Free Tools for More Powerful Pinterest Marketing

5 Free Tools for More Powerful Pinterest Marketing | Pinterest Marketing Strategies and Tools | Scoop.it
Make the most of your online marketing campaign without spending any money.Get the latest blog articles on business ideas and trends from Entrepreneur.com....
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5 Shocking Downtime and Outages Infographics

5 Shocking Downtime and Outages Infographics | Pinterest Marketing Strategies and Tools | Scoop.it
Even with today's technology, many IT organizations still face database, hardware, and software downtime, lasting anywhere from short periods to shutting down the business for days.
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Pinterest: 80% of Pins Are Repins So More Viral Than Twitter

Pinterest: 80% of Pins Are Repins So More Viral Than Twitter | Pinterest Marketing Strategies and Tools | Scoop.it

Chas Begley: I have rescooped this from Marty Smith and Kelly Lieberman. Marty's extensive comments below mean anything additional from me would be superfluous. 

 

***** Fascinating study showing little or no Pinterest decay thanks to list replenishment and the generational nature of repins. Think of a stone thrown into a pond, as the ripples move further from the splash their wave length gets longer and longer. Throw another stone in and the first generation of waves may still be rippling. As new people come onto y0ur Pinterest boards they pick up and repin older pins continuing the lifespan of the first generation ripples.

Returning visitors visit and see new pins and repin creating new generations of ripples and so on into infinity. The study says Pinterest has the generational longer life idea down better than Twitter. Ever try to re-engage on an old Tweet?

 

You can repost an old, popular tweet, but you better put "from the archive" or you will churn your most valued members off your list - those rare birds actually paying attention, but this study says twitter's decay rate is steep (true) and that the environment is less supportive of a tumbling generational effect (also true).

This study points to a larger issue - Visuals vs. Textuals.

So much of our brain is allocated to visual processing it makes sense a Pinterest board would be more memorable and so more robustly supported by new and returning visitors than the less spell binding Twitter. Twitter is stream is a constant NOW.

 

Pinterest, because it is so visual, can bring the past (nostalgia is very strong on Pinterest) or future (think about a Sci Fi board). Pictures engage and words explain. It is no mistake that some of most popular pins on Pinterest are words as paintings, words as posters ad words as illustration.

Words as poster and illustration make a cliché or fable easier to remember. Rereading Made To Stick by the Heath brothers today I got back in touch with the idea of the schema. Brands are schema or visual symbols that may evoke a deep well of meaning. The image the link wanted to put on this post was a graph. I changed it to the Pinterest logo because any viewer will get more messages faster from the red P than from a graph requiring close examination.

Pinterest is sharing an important lesson with every Internet marketer. Choose your words carefully and images even more so :).

Marty

 

Thanks to Kelly for her Pinterest expertise.


Via Kelly Lieberman, Martin (Marty) Smith, The Write Connection
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