If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.
There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.
For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
What types of back-to-school knickknacks get consumers most excited this time of year? Classes are in full swing. And in a push to answer this question and capture the excitement around a new school year, The Grommet—a company that launches and helps grow “undiscovered products”—recently designed a Pinterest promotion for anyone and everyone with textbooks on the mind.
While the concept may seem straightforward, The Grommet’s timely Pinterest promotion makes use of three subtle yet strong ca
Food and drinks are big business on Pinterest. In fact, a recent study revealed that Food and Beverage is by far the most popular content category, accounting for 20 percent of all Pins among women, who make up the majority of Pinterest’s users. From holiday recipes to entire diet plans, millions of people are turning to Pinterest to discover…
Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. Lucky for him, today’s Internet users share his love of collecting things: as of June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast, its latest $225 million funding round in October 2013 bumping its valuation up to a whopping $3.8 billion.