Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it can deliver. The San Francisco company is starting to sell Promoted Pins, which can be bought by keywords.
Pinterest, founded in 2010, quickly became the visual social bookmarking service of the web. And, like the very best social platforms do, it invented a verb: pinning. Facebook users “like”, Twitter users “tweet”, and Pinterest users “pin”. Pinning says “I …
FYI, a production company and division of A+E Networks, announced it is launching a new home decorating television series that will integrate creative ideas from Pinterest. The show’s working title is “We’re Moving In” and will focus on the challenges of blending decorating styles when people decide to move in together. According to the A+E […]
In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands to roll out a paid test in our search and category feeds. These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on Pinner feedback— so that Pinterest continues to be a great experience for everyone.
Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. Lucky for him, today’s Internet users share his love of collecting things: as of June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast, its latest $225 million funding round in October 2013 bumping its valuation up to a whopping $3.8 billion.