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Pinterest for Businesses & Social Media
Teaching businesses how to use Pinterest as a social media tool.
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What is the ROI of Pinterest? | Articles

What is the ROI of Pinterest? | Articles | Pinterest for Businesses & Social Media | Scoop.it

Here, PR Daily addresses the importance of determining Pinterest ROI. The article discusses how many companies have numbers for how much web traffic Pinterest Drives or how Pinterest followers are generated.

 

But companies need to offer more outcomes. Pinterest is a marketing experiment, and PR Daily stresses that if more companies don't attempt to address the Pinterest ROI question, the "Pinterest bubble" could burst. So get to determining those outcomes!

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4 types of businesses that should be on Pinterest | Articles

4 types of businesses that should be on Pinterest | Articles | Pinterest for Businesses & Social Media | Scoop.it

Small businesses, major corporations, non-profits, and the media should all be on Pinterest, according to this PR Daily article. 

 

Read more to learn how each segement could use Pinterest to its advantage.

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9 Tips: Boost Your Business With Pinterest

9 Tips: Boost Your Business With Pinterest | Pinterest for Businesses & Social Media | Scoop.it

Pinterest is here to stay, for now. It's becoming more and more important for businesses to be on Pinterest engaging with other users. Here are some ways you can boost your business with Pinterst. Of these 9 ways, a unique and important one is to merge your physical presence with your online presence.

 

Read to learn more.

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Pinterest For Business: Pin It To Win It -

Pinterest For Business: Pin It To Win It - | Pinterest for Businesses & Social Media | Scoop.it

Pinterest is kind of a big deal, something most of us know. Businesses are partially in the dark when it comes to determining the most effective ways to use this new shining star in the social media marketing sky.

 

ViralBlog gives a Pinterest overview, showing you how you can "Pin It To Win It."

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3 Things to Know About Your New Pinterest Profile

3 Things to Know About Your New Pinterest Profile | Pinterest for Businesses & Social Media | Scoop.it

Pinterest has a new profile. It aims to put more emphasis on the people behind the photos. Here are some things you should know about your new Pinterest profile.

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How to Track Your Website's Content on Pinterest

How to Track Your Website's Content on Pinterest | Pinterest for Businesses & Social Media | Scoop.it
In order to track what is being pinned from your site, try funneling that Pinterest content into a handy RSS feed. Here's how to make one.
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Many Magazines Racing to Capitalize on Pinterest | MediaWorks - Advertising Age

Many Magazines Racing to Capitalize on Pinterest | MediaWorks - Advertising Age | Pinterest for Businesses & Social Media | Scoop.it
Magazines including Elle, Lucky and Cosmopolitan Latina are trying to make the most of Pinterest. But some, including Vogue, are absent.

Via Allison Tyler
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Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time? | Pinterest for Businesses & Social Media | Scoop.it
Compare and contract the two newest social networks, Pinterest and Google+, and see what each is good (and bad) for in your social media strategy.

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Via Kelly Lieberman
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8 Strategies for Launching a Brand Presence on Pinterest

8 Strategies for Launching a Brand Presence on Pinterest | Pinterest for Businesses & Social Media | Scoop.it
For brands looking to develop a Pinterest presence, try these seven simple steps.
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26 Tips for Using Pinterest for Business

26 Tips for Using Pinterest for Business | Pinterest for Businesses & Social Media | Scoop.it

Social Media Examiner is an excellant source for all things social media. The site gives a helpful 26 tips for using Pinterest for business.

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TechCrunch | Pinterest Now Generates More Referral Traffic Than Twitter: Study

TechCrunch | Pinterest Now Generates More Referral Traffic Than Twitter: Study | Pinterest for Businesses & Social Media | Scoop.it

"This is big. A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter."

 

Measuring the referrals social media sites are generating helps marketers learn which sites they should be using for which business goals. 

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17 Pinterest stats to show your boss or client | Articles

17 Pinterest stats to show your boss or client | Articles | Pinterest for Businesses & Social Media | Scoop.it

It's 2012. It's likely most people have heard of Pinterest, dubbed the social media network of the year. Because the online pin board has gained so much attention the past year, it's likely that you'll have a boss or maybe some of your peers asking about Pinterest and just what exactly it is.

 

With this stat sheet, detailing 17 impressive Pinterest statistics, you'll be ready for any questions.

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How To Use Pinterest For Social Media Marketing

How To Use Pinterest For Social Media Marketing | Pinterest for Businesses & Social Media | Scoop.it

Pinterest is now at the top of social media marketing. When using Pinterest for social media marketing, remember tips like: don't just promote yourself, comment and like things, use infographics, and images on Pinterest link back to the original source. 

 

Use this information when determining how Pinterest might fit best with your companies social media marketing plan.

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Brianne Mellon's curator insight, May 6, 10:42 AM

Tips for having a successful, well-branded Pinterest page. 

 

What I took away from this article: 

- Pinterest is all visual, so make sure you have attention grabbing pictures

- Don't just post about your offers and promotions

- You should connect your Pinterest with other Facebook and Twitter accounts

- Pinterst links are followable, so make sure your website is ready to go

- Pinterest users skew towards females 

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Pinterest: The Good, the Bad and the Ugly - Forbes

Pinterest: The Good, the Bad and the Ugly - Forbes | Pinterest for Businesses & Social Media | Scoop.it

The benefits of Pinterest are clear for business to consumer retailers. What many people wonder is how Pinterest can be used to its full potential to benefit business to business companies.

 

Forbes tells you how here.

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30 Resources, Tips and Tricks for Marketing your Business on Pinterest

30 Resources, Tips and Tricks for Marketing your Business on Pinterest | Pinterest for Businesses & Social Media | Scoop.it

Social marketing expert, Jeff Bullas, writes a helpful blog post listing 30 resources, tips, and tricks for marketing your business on Pinterest.

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Kotex Launches ‘World’s First Pinterest Campaign’ -

Kotex Launches ‘World’s First Pinterest Campaign’ - | Pinterest for Businesses & Social Media | Scoop.it

Kotex launched the "World's First Pinterst Campaign." This was a big deal for Pinterest users and especially social media marketers because it showed that a social media campaign could and can be implemented with Pinterest.

 

Learn more about how the campaign worked and what the results were here. 

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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | Pinterest for Businesses & Social Media | Scoop.it
Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January.
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Pinerly: Analytics For Pinterest [First Look] | THE Tech Scoop

Pinerly: Analytics For Pinterest [First Look] | THE Tech Scoop | Pinterest for Businesses & Social Media | Scoop.it

Pinerly is an analytic tool that can help you measure your Pinterest success.


Via Kelly Lieberman
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TechCrunch | This Is Everything You Need To Know About Pinterest (Infographic)

TechCrunch | This Is Everything You Need To Know About Pinterest (Infographic) | Pinterest for Businesses & Social Media | Scoop.it

TechCrunch posted this highly useful infographic on the power of Pinterest. It shows readers an overview of basically everything they need to know about Pinterest from Pitnerest growth, to Pinterest terms, to important brands using pinterest.

 

And, because it's an infographic, it's easy to understand and fun to look at!

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Why Business Should Take an Interest in Pinterest | Jeffbullas's Blog

Why Business Should Take an Interest in Pinterest | Jeffbullas's Blog | Pinterest for Businesses & Social Media | Scoop.it
The latest social media sensation Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market and has been pinned into our consciousness.
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Using Pinterest to Engage Users and Boost SEO

Using Pinterest to Engage Users and Boost SEO | Pinterest for Businesses & Social Media | Scoop.it

Pinterest uses images with website backlinks to engage users. Images are easy for users to collect and can quickly draw attention. Even for technology businesses like Wordpress, Pinterest is useful because as long as you're posting relevant content, "Pinterest can mean tons of backlinks for your content."

 

And, Pinterest makes measuring this user engagement easy by showing you who is using what content and from where.

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The Marketer's Guide to Pinterest [INFOGRAPHIC]

The Marketer's Guide to Pinterest [INFOGRAPHIC] | Pinterest for Businesses & Social Media | Scoop.it

Pinterest drives referral traffic: "according to Shareholic, based on data from their 200,000 member pulishers, Pinterest drives more referral traffic than Google +, LinkedIn, and YouTube combined. Marketers can get up to speed on the latest Pinterst tips and tricks with this infographic.

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Brianne Mellon's curator insight, May 6, 11:07 AM

The latest pinning tips and tricks for marketers as Pinterest is driving more traffic than other social media sites.