Learn how to optimize your Pinterest presence for search with this simple guide.
Local Search Labs's insight:
Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.
It wasn’t very long ago that stores like JC Penney, Nordstrom, and Gap were the pinnacles of fashion retail. These retailers provided better products at unbeatable prices. Retail buyers acted as personal curators for customers and the in-store experience was exceptional.
Pinterest is the hottest young site on the internet. In the past six months, the social sharing tool has gone from effectively non-existent to one of the top 100 sites on the web (and is on track to break into Alexa’s Top 50).
In the last two weeks there have been a lot of complaints about Google Places listings being active but showing no statistics or a link to the live page. I like to call this the “stage of no return”, and Mike Blumenthal (who first documented it) calls it “The Purgatory”.
Before you can create that next amazing infographic or piece of content, you’re going to want to carefully study your target audience, figure out where they engage with others online, analyze the way they speak about your topic, discover their current need states and THEN start thinking about content creation. It’s also a great time to align your business goals with your link building ideas; we’re not just shootin’ in the dark here folks! Pinterest SEO
"Did you know that the hottest new social media sensation has only 16 employees? Yet they are one of the fastest growing websites. Look at the amazing statistics in the infographic below. Do you think Pinterest will be long lasting?"
. . . or are you just sick of hearing about it? Please comment below.
Much has been written about Pinterest as a marketing tool. I’ve been saying ever since I discovered Pinterest a few months ago that I feel certain Google will buy the company. The viral image based social media site is just TOO HOT for that not to happen and Techcrunch agrees with me!
You should spend some time doing a little research and browse some of the Pinterest stat sites to help you get a sense of the users and whether or not Pinterest is a good fit for your content. Here are 5 I came across.
Amid the increased speculation surrounding Silicon Valley darling Pinterest's forthcoming revenue model, competitor Fancy, a social photo-clipping service popular among the style-conscious set, has been quietly working on revenue ideas of its own.