Chas Begley: I have rescooped this from Marty Smith and Kelly Lieberman. Marty's extensive comments below mean anything additional from me would be superfluous.
***** Fascinating study showing little or no Pinterest decay thanks to list replenishment and the generational nature of repins. Think of a stone thrown into a pond, as the ripples move further from the splash their wave length gets longer and longer. Throw another stone in and the first generation of waves may still be rippling. As new people come onto y0ur Pinterest boards they pick up and repin older pins continuing the lifespan of the first generation ripples.
Returning visitors visit and see new pins and repin creating new generations of ripples and so on into infinity. The study says Pinterest has the generational longer life idea down better than Twitter. Ever try to re-engage on an old Tweet?
You can repost an old, popular tweet, but you better put "from the archive" or you will churn your most valued members off your list - those rare birds actually paying attention, but this study says twitter's decay rate is steep (true) and that the environment is less supportive of a tumbling generational effect (also true).
This study points to a larger issue - Visuals vs. Textuals.
So much of our brain is allocated to visual processing it makes sense a Pinterest board would be more memorable and so more robustly supported by new and returning visitors than the less spell binding Twitter. Twitter is stream is a constant NOW.
Pinterest, because it is so visual, can bring the past (nostalgia is very strong on Pinterest) or future (think about a Sci Fi board). Pictures engage and words explain. It is no mistake that some of most popular pins on Pinterest are words as paintings, words as posters ad words as illustration.
Words as poster and illustration make a cliché or fable easier to remember. Rereading Made To Stick by the Heath brothers today I got back in touch with the idea of the schema. Brands are schema or visual symbols that may evoke a deep well of meaning. The image the link wanted to put on this post was a graph. I changed it to the Pinterest logo because any viewer will get more messages faster from the red P than from a graph requiring close examination.
Pinterest is sharing an important lesson with every Internet marketer. Choose your words carefully and images even more so :).
Chas Begley: With a preponderance of women using Pinterest the social media network is a natural fit for marketing in the cosmetics industry.
This post on kgsglobal.com takes a brief look at how some companies are using Pinterest, including creating lifestyle and product focused boards, repinning content, connecting to online stores, encouraging comments, creating competitions and offering special deals.
Chas Begley: New Pinterest apps, tools and plug-ins are rolling out with increasing speed as developers climb onto the popular online pinboard’s bandwagon.
WP Pinner is a plug-in for Wordpress websites and mounts a dashboard in the admin area. The dashboard displays all the pertinent information on the boards, clicks, likes and repins. It will also possible to advance schedule pins and automate following other Pinterest users.
The plug-in is currently in beta with the automated pinning and analytics but other functionality will be added over the coming weeks.
The post on Mashable includes a video from WP Pinner.
Chas Begley: This article on from the Business of Fashion in London compares the effectiveness of Pinterest and Facebook in driving sales of products in the fashion industry.
The article focuses around research into Boticca.com’s use of Pinterest. It found that Pinterest was the website’s primary driver of social media sourced sales accounting for 10% of all transactions on the site, compared to 7% from sales driven from Facebook. In addition 86% of Pinterest sourced sales were first time visitors to Boticca opposed to 57% of traffic from Facebook.
However the study also showed that Pinterest’s audience had a higher bounce rate and spent less time on the Boticca website. There was also far less interaction on the Pinterest site than Facebook.
The study concluded: ‘It would seem that while Facebook users turn to the platform primarily for conversation and personal connection, in contrast, the mindset of typical Pinterest users is much more geared towards browsing products and, ultimately, shopping’.
You can read the full article and see an infographic visualisation of the study's results here:
Chas Begley: When it comes to leveraging Pinterest for business it is obvious that it is a tool more suited to industries with a more visual product. This explains why there are more shoe retailers pinning than lawyers.
This post by Brianne Dawson explores the relevance of Pinterest to the Architect, Engineer, Contractor industry (A/E/C). It makes a case for these types of businesses to use Pinterest for displaying their portfolios, showcasing products and materials, introducing your team and rather originally in support of tradeshow participation.
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
Chas Begley: Complete pulse provide a host of statistics on Pinterest
From the Report:
1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest. Compete has observed some evidence of this change in behavior – there has been 3% decline in time spent on Facebook over the last month
Chas Begley: Pinterest has been shown to be capable of driving sales for retailers. However, like any form of marketing it requires proper planning and a strategy rather than pinning on products to boards willy-nilly.
In this post on Search Engine Land, Paul Bruemmer covers some of the essentials for Pinterest marketing. He looks at Pinterest demographics and makes the case that it provides a solid targeted audience.
Paul goes on to highlight some case studies and provide advice on optimising Pinterest accounts.
Chas Begley: The Shareaholic referral stats for April are out.
The metric, which in February set the internet abuzz by reporting that Pinterest was driving 1.05% of referral traffic, does not have such good news for the online pinboard this month. The April figures show that Pinterest has dropped to .74%. This drop in traffic referral may see businesses slow their rush to gain a presence on Pinterest however the network is still growing and for some businesses is proving a reliable generator of sales (see the Boticca case study http://goo.gl/uKImB ;).
One thing these latest figures do underline is the continuing importance of SEO given the total dominance of referral traffic by Google organic rankings. At over 48% of all traffic referrals if you want the big numbers of visitors Google is where you have to be.
Chas Begley: This post by Kaila Strong looks at industries suited to using Pinterest for promotion and suggests ideas and concepts for boards. As one would expect the majority of them have sa product or service that is particularly suited to visuals.
There are some good ideas here which anyone considering using Pinterest, will find useful when brainstorming ideas for boards.
Chas Begley: Tech Crunch is reporting that Flickr has announced a partnership with Pinterest to add a share button to its site.
The button will solve the problem of pictures being pinned from Flickr without proper attribution to the copyright holder. Now any image shared from Flickr will be attributed with the photographer’s name, the title and a link to the photo page. Any Flickr image that is embedded on another website and pinned from there will now link directly to the original image on Flickr rather than the embedded site.
Photo owners will still have the options to prevent the sharing of their image it they choose.
The news is the latest in a series of moves by Pinterest to address the copyright issue and the problem of correct attribution. It is also indicative of Pinterest entering the mainstream life of the web with Pin It buttons also appearing recently on eBay and Amazon.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.