Small businesses that rely on teamwork can enhance their organization with a variety of helpful online tools.
Here is a list of collaboration tools to meet the needs of small businesses. There are tools for project management, online meetings, team chats, group brainstorming, task sharing, and more. Nearly all of these tools have free plans.
If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?
Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article.
It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy?
Very nice article. I know it has given me a lot of food for thought!
What’s the biggest factor that’s stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue.
The last thing you want to do is spend weeks, if not months, blogging and generate no income from it, right? To prove to you that blogging is an endeavor worth undertaking, discover this infographic that shows you how blogging affects your bottom line.
To forge those genuine connections, brands will have to be something the consumer chooses to spend time with. A story earned is a penny saved. Brands should tell useful stories and engage audiences, in an unfiltered way, earning consumers’ attention.
I think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.
Ignore all the "ghost town" and "dying" references to Google+ and stop comparing it to Facebook. Instead look at Google+ as a three-year-old project weaving through the products of some of our favorite—and most powerful—content and visibility platforms in the world.
Not only is Pinterest a star social media referrer in terms of traffic, it also delivers in terms of revenue per visitor and average order value. According to a Shopify study across its websites, Pinterest delivers the highest average order value at $80 per order – double that of Facebook which stood at $40.
Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way:
If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.
If you take a look at the image above, courtesy of Avinash Kaushik on Occam’s Razor, you’ll see a similar emphasis on “Big brains” and there just aren’t enough of them going around.
The state of digital marketing analytics today
Well, in 2015 we still find too few analysts trained in digital marketing analytics, especially when it comes to more advanced analytics. What passes for digital marketing analytics is also pretty dismal, amounting to little more than rudimentary vanity metrics.
If you look at interest in digital marketing analytics over time, you find the term first appeared in search in 2011, but searches exploded in 2013. Google forecasts continued steep growth in searches for digital marketing analytics based on the graph below from Google Trends.
Just look at the image above. It shows that Google drives 40.51% of the traffici to Quick Sprout.
So, how do you ensure that your blog is optimized for search engines… other than just installing the Yoast SEO plugin? All you have to do is ask yourself the following questions before you publish your next blog post.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.