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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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Infographic: 10 Pinterest Best Practices

Infographic: 10 Pinterest Best Practices | pinterest for research | Scoop.it
Earlier this week, I posted a study on the best times to blog, as well as an infographic that focused on the best times to blog and post content to Facebook.Since Pinterest has caught on in a big way in the jewelry industry, I went searching for an...

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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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Luvocracy: Pinterest for People Who Actually Want to Buy Stuff

Luvocracy: Pinterest for People Who Actually Want to Buy Stuff | pinterest for research | Scoop.it
Luvocracy is s a social network similar to Pinterest that's focused less on dreaming and more on shopping.

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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner

How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner | pinterest for research | Scoop.it
Pinterest changes: Find out how this impacts your marketing strategies and what you need to know to continue to generate sales and leads through Pinterest.

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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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Pinterest Web Analytics gains traction with brands

Pinterest Web Analytics gains traction with brands | pinterest for research | Scoop.it
Pinterest is directing its activities firmly in the business space with its recent announcement of Pinterest Web Analytics for business. But will it persuade more brands to create business pages?

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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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3 Companies Winning on Pinterest (JWN, LULU, MSO)

The Motley Fool - These brands have made Pinterest a part of their overall strategy, and the numbers speak for themselves.

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Rescooped by Diane Harris from Pinterest & Instagram for Nonprofits
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Which Pinterest Analytics Tool Is Best?

Which Pinterest Analytics Tool Is Best? | pinterest for research | Scoop.it
There are many analytics tools that measure Pinterest activity, but which one is best? Here are the pros and cons of three free analytics tools that will help you decide.

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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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10 Innovative Uses of Pinterest

10 Innovative Uses of Pinterest | pinterest for research | Scoop.it
Among Pinterest's 48 million users, here are 10 that have found innovative ways to use the social platform.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Seven of the Best Guides to Marketing with Pinterest of 2012 | pinterest for research | Scoop.it

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

So, is Pinterest worthwhile for business marketing? Does it really help with SEO? And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it?

The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While some B2B marketers will likely remain skeptical, there’s no sign of Pinterest’s growth slowing anytime soon and the demographics are shifting, making the site at least worth keeping an eye on for now.

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BrandYard's curator insight, January 8, 2013 8:56 AM

How To Get The Most Out Of Pinterest by Search Engine People

Advising “If you’re an entrepreneur, marketer or small business owner, do yourself a favor and join the site now,” Matt Beswick provides a concise but helpful guide to using the visual social network, from getting started and building a following to generating more traffic and properly categorizing your graphics.

 

Why Pinterest Is NOT Your SEO Miracle Worker by Search Engine Land

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

 

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog

Chris Russell offers five tips for using Pinterest for B2B marketing, such as “Pinterest’s search is all about keywords…simply adding a description (adjectives help!) will immediately get eyes on your pin…They’re basically the same rules as Yahoo search circa 1996. Load up relevant, popular keywords in the description of your pins and boards and you are guaranteed to get more views/likes/follows.”

 

10 *Useful* Rules for Using Pinterest for Business [Infographic] by Unbounce

Oli Gardner provides the “10 commandments” of using Pinterest for business, in both text and infographic form, among them: “honor thy source,” “remember to be social” and perhaps most helpfully, “Research and measure your pins — A key here is to check Google Analytics to see the value of the Pinterest traffic you are getting…also don’t be afraid NOT to use Pinterest if you can’t make it successful.”

 

7 Surprising Pinterest Insights Every Marketer Needs by Heidi Cohen

Heidi Cohen contends that if you are skipping Pinterest because you’ve heard it’s “a female dominated, crafting ghetto” then you are “missing out on an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.” And she backs it up with research showing that Pinterest’s user base is increasing male, 80% prime working age (between 25 and 54 years old), highly engaged and mobile-savvy.

 

Pin to Win: The Ultimate Short Guide to Pinterest for Business by Social Media Today

Brett Relander puts forth nine “no-fail guidelines” to business success on Twitter, such as “Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense,” and “Take care with your links…Make sure that your Pinterest links take the viewer directly to the exact right content. Another important point is to check links for images that you are re-pinning. When you re-pin, you are implicitly delivering a recommendation, so make sure the link works and is not spam.”

 

25 Tips to More Effective Marketing on Pinterest by Brent Price Carnduff

Brent Carnduff suggests setting up a business page, verifying your account, tagging other Pinterest users, adding “follow me on Pinterest” and “Pin it” buttons to your website or blog, and creating boards with tutorials or product instructions among the more than two dozen helpful Pinterest tips here.

 

Rescooped by Diane Harris from Technology in Business Today
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The rapid rise of Pinterest [ Infographic ]

The rapid rise of Pinterest [ Infographic ] | pinterest for research | Scoop.it
A great infographic with some interesting statistics re the growth of Pinterest.

Pining for Pinterest infographic
 



Pinterest now has approx 10.4 registered users
Its estimated�

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Pinleague aims to capitalize on Pinterest's popularity - Tulsa World

Pinleague aims to capitalize on Pinterest's popularity - Tulsa World | pinterest for research | Scoop.it
Pinleague aims to capitalize on Pinterest's popularity
Tulsa World
"We were building BridesView when we saw it had healthy traffic growth in Pinterest," Maloney said.
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High Scalability - High Scalability - Scaling Pinterest - From 0 to 10s of Billions of Page Views a Month in Two Years

High Scalability - High Scalability - Scaling Pinterest - From 0 to 10s of Billions of Page Views a Month in Two Years | pinterest for research | Scoop.it
Pinterest has been riding an exponential growth curve, doubling every month and half. They&...
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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net

Pinfluencer Is Now Piqora As It Preps To Add Tumblr, Twitter And More Into Its Social Marketing Net | pinterest for research | Scoop.it
Pinfluencer, one of the many sites that have sprouted up to help companies track Pinterest usage, is today announcing a rebranding to Piqora, a move that the company says fits with its wider strategy to mine information not just from Pinterest and...

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Which Brands Owned the Pinterest Home Decor Category [Infographic] - Business 2 Community

Which Brands Owned the Pinterest Home Decor Category [Infographic] - Business 2 Community | pinterest for research | Scoop.it
Which Brands Owned the Pinterest Home Decor Category [Infographic]
Business 2 Community
... can help you grow and engage your audience across social media as well.
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Rescooped by Diane Harris from Pinterest & Instagram for Nonprofits
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Do Your Pinterest Boards Have CTAs?

Do Your Pinterest Boards Have CTAs? | pinterest for research | Scoop.it

When it comes to social media marketing, most people do a pretty good job of writing their calls-to-action (CTA). Facebook? Check. Twitter? Google+? Check. But Pinterest?"


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Rescooped by Diane Harris from The Pinterest Digest by Heaven
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Ask an Expert: How to Get More Out of Pinterest with the New Pinterest Analytics

Ask an Expert: How to Get More Out of Pinterest with the New Pinterest Analytics | pinterest for research | Scoop.it
With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting

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Which Brands Owned the Pinterest Home Decor Category [Infographic] | Business 2 Community

Which Brands Owned the Pinterest Home Decor Category [Infographic] | Business 2 Community | pinterest for research | Scoop.it
Learn how Pottery Barn, One Kings Lane and West Elm owned the Pinterest home decor category. Using PinLeague’s Analytics Platform, we tracked some of the

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Rescooped by Diane Harris from Pinterest & Instagram for Nonprofits
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10 Innovative Uses of Pinterest - Featuring Several Nonprofits

10 Innovative Uses of Pinterest - Featuring Several Nonprofits | pinterest for research | Scoop.it
Among Pinterest's 48 million users, here are 10 that have found innovative ways to use the social platform.

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Rescooped by Diane Harris from Everything Pinterest
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Shopmine turns Pinterest into a daily email of shop-able items from your feed

Shopmine turns Pinterest into a daily email of shop-able items from your feed | pinterest for research | Scoop.it
Aside from its traditionally difficult-to-reach target demographic and rapid growth, one of the most interesting aspects of Pinterest is its potential to become an e-commerce giant.

Pinterest ...

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Make The Most Of Your Pinterest Profile Through These Tactics | Business 2 Community

Make The Most Of Your Pinterest Profile Through These Tactics | Business 2 Community | pinterest for research | Scoop.it
The growth of Pinterest ever since its inception (in early 2011) has been truly phenomenal. It has formed a gargantuan community comprising over 3.3 million

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Rescooped by Diane Harris from Digital-News on Scoop.it today
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7 Mind Blowing Pinterest Infographics

7 Mind Blowing Pinterest Infographics | pinterest for research | Scoop.it
Tweet   Pinterest’s phenomenal growth has lead to the publication of hundreds of infographics about it. You can find an infographic on almost any topic. You have ones on what the social network is a...

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Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes - Communicate [your] Skills

Pinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes - Communicate [your] Skills | pinterest for research | Scoop.it
With 48,7 million users and an explosive growth, there's big potential for b2b companies to establish themselves on Pinterest.
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