Pinterest for Blogging
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Pinterest for Blogging
Tips and ideas for using Pinterest to bring traffic to your blog. Pinterest can be a huge resource for your blog if you do it right.
Curated by Michele McGraw
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How to Lower Your Bounce Rate from Pinterest

How to Lower Your Bounce Rate from Pinterest | Pinterest for Blogging | Scoop.it
“ Learn how to lower your bounce rate from Pinterest in this interview with Kim Six Fix and Simple PIn Media. So many great ideas and strategies to implement!”
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7 Ways to Mine Pinterest for Even More Interesting Pins

7 Ways to Mine Pinterest for Even More Interesting Pins | Pinterest for Blogging | Scoop.it
When it comes to searching for ideas and inspiration in a variety of categories, Pinterest can often be far better than Google. In addition to being a great tool for promoting your brand or website, there are many creative uses for Pinterest, and it’s also a great visual search engine. With a few tips and tricks, you can really make the most out of all the content the social network has to offer. Why Pinterest? When it comes to finding something inspirational or interesting visual content, Pinterest is really like a refined search engine. While there are obviously algorithms and a secret sauce at work, the content that ends up on Pinterest is, for the most part, carefully curated by other users. No matter what your interest might be, searching for interesting photos, websites, tutorials, and more is incredibly easy on Pinterest. It is a social network made for discovery and it certainly lives up to that reputation. So how can you be sure that you’re uncovering all the amazing content that has been generated by other users? Here are seven tips. Follow Topics If you signed up for Pinterest a while ago, chances are you’re only following other people. In January 2014, Pinterest introduced Categories, ramping it up a few months later with specialized interests. With this feature, you can follow topics of interest. Just click on the category you’re interested in, and you can continue to view other related topics. For example, under the ‘Design‘ category, you can venture into the topics Logo Design, Apparel Design, or Web Design, to name just a few. From Web Design, you can switch to Landing Pages, and from there go to Flat UI, and so forth. After you follow the category, a selection of pins will appear in your home feed, with that label. You can also give Pinterest feedback to refine these categories. If you feel a pin doesn’t belong in any given category, click on the X button and click on the This doesn’t belong in…” link. From there you can also unfollow topics if you find that you’re no longer interested in them. Follow Boards If you want a truly tailored experience on Pinterest, you’re probably better off following boards rather than people. Of course, there are always exceptions to the rule, and there might be certain pinners who have very similar interests to yours, and you want to follow all their boards. What this means is that every time they create a new board — you’re going to automatically follow it. Following individual boards, and occasionally going to each pinner’s profile to see if they have any new boards you want to follow is a better way to keep your feed targeted. If you followed a bunch of people when you first signed up, just go to their profile pages and you can unfollow the boards you’re not interested in. Check Related Pins ‘Related Pins’ are a quick way to find a lot more interesting content based on what you’re currently viewing. When you open up a pin, just scroll down beneath it, and you’ll find around 100 more pins to consider saving. Last May, Pinterest announced some changes to the way Related Pins work, making them far more relevant. It does this by using a visual search system that shows you pins that are visually similar to the one that you’re looking at. This is probably the first place that I personally go when looking for more content to add to my boards. Check Your Followers and Engagers It’s always worth taking a look at the pins and boards of people who are repinning your content. Even if you don’t want to follow them, chances are they’ll be saving content that will appeal to you. When you receive a notification that someone has saved one of your pins or followed one of your boards, take a look at their Pinterest profile. You might find a board you’re interested in following, or at the very least, a few pins you would like to save. It’s also worth taking a look at the following list of people you follow. Just head over to their profiles, and see who they follow. This is a surefire way to find more pinners with interests similar to yours. Use Guided Search Pinterest’s Guided Search, like its categories, makes it easy to find content based on what is popular on Pinterest. When you enter a search term, Pinterest will offer up additional words that are associated with your search term. This is a good way to refine your search and ensure that the content you’re looking for on Pinterest is even more targeted and of particular interest to you. Interact From the Home Feed Pinterest revealed last year that if you pin from the home feed, the Pinterest algorithm is able to serve up content at the top of your feed that is relevant to your interests. The Pinterest algorithm no longer displays content chronologically, but rather places what it thinks you will find relevant at the top of the feed. This is actually quite similar to the new feature Twitter recently introduced, and while this concept does not lend itself to a social network like Twitter where breaking news is an integral part of the content, with Pinterest it actually works quite well. The Pinterest algorithm takes a look at both positive interactions (repins, saves, clicks, comment) and negative interactions (hide, do nothing) with pins on the home feed and generates historical data, which it uses to predict what kinds of content users will engage with positively, and then presents the pins with the relevant content at the top. In my experience, my home feed is often refreshed with pins similar to the most recent items I have pinned. Pinterest is continuing to refine that algorithm, so continuing to interact from the home feed will likely contribute to a better experience for you. And Pinterest engineers say that the feature has worked very well. They write on the Engineering blog, “With each iteration, we’ve observed significant boosts in Pinner engagement, including an increase in the home feed repinner count by more than 20 percent.” Check the Website Sometimes when you’re on Pinterest, particularly on your phone or tablet, it’s easy to forget that there’s a lot of content beyond the walls of the social network. Be sure to click on the links to see if there’s more interesting content on that website. If you really don’t want to leave Pinterest at all, there’s a feature that allows you to see other content pinned from any given website with just one click of a button. When you open a pin, directly underneath the image, it should tell you where the pin was saved from. If you click that link, rather than clicking through on the image itself, you can see all the pins saved from that site. (In cases, however, where that website has a Pinterest account — clicking on that link will take you to their Pinterest profile instead.) How do you find the most interesting content on Pinterest? Let us know in the comments.
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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | Pinterest for Blogging | Scoop.it
If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015, there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.   The users on Pinterest are also shoppers. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. The study also indicates that 93 percent of Pinterest users use it to plan future purchases. A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. (highlight to tweet) According to findings by a Pew Research study, over one-fifth of U.S. adults use Pinterest as a visual discovery tool. The study also found that although female users dominate Pinterest, the number of men (13 percent as of 2015) using it for photo sharing is also quickly increasing. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Because people are spending more time interacting with pins, you’ll have more opportunities to expose them to your brand through Pinterest, and convince them to convert, so to speak. But before you get excited and jump onto this visual discovery tool to market your brand, there are three things you need to consider. 1. Understand Pinterest Users’ Mindsets One of the most interesting statistics about Pinterest comes from Digitas and Curalate, which suggests around “70 percent of brand engagement on Pinterest is generated by users” and not brands. This reveals a huge chasm in marketing strategy, targeting, and messaging. It is easier for brands starting out on Pinterest to understand users’ mindsets if you follow the Pinterest Business Blog on a regular basis. In a recent post, the blog revealed the Pinterest Experience, using a four-quadrant grid. The post explains four basic experiences people undergo while browsing through Pinterest: Just looking Maybe I could I’m narrowing it down I know what I want These four modes are based on needs, context, and time. Marketers will find the makeup of Pinterest users’ mindsets to be familiar. They “mirror the customer journey,” meaning the experience starts with simple browsing, and once people come across something inspirational, they will narrow down their choices and finally decide to purchase. To get a better idea of the Pinterest experience, you need to understand users’ psychology and what makes them pin. According to Psychology Today, unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content. Rather, they are prompted to feel. Users on Pinterest are simply sharing their tastes and preferences, which removes the thinking tension—an integral part of Twitter and Facebook. This leads back to what marketers have always known: that there are immense opportunities to engage with customers by banking on their feelings. You need to engage with customers and evoke feelings at each step of the buying process. Be diligent about your pins, as they are seen not only by potential buyers, but also by those who are about to be introduced to your brand. Your content, therefore, needs to be compelling enough for both types of users. For example, you can create multiple pin boards including comic strips and memes, infographics, and photos relevant to your target audience. In fact, instead of simply posting your product images, employ different strategies for each pin board to make your boards fresh, fun, and engaging, and avoid being generic. 2. Promote Campaigns with Coupons and Contests Coupons and photo contests are extremely popular on Pinterest, especially with the addition of words like “discount,” “free,” or “best deals.” If you want to sell your products through Pinterest, nothing will work better than coupons—be they online coupons, in-store coupons, or group coupons. In fact, group coupons are great options if you want to promote a group offer like the one below on Pinterest and other social media sites. The prospect of getting a discount or a good deal always excites people, and when combined with Pinterest’s visual nature, you are more likely to see a dramatic effect on your products’ sales. Setting up coupons on Pinterest is easy. You can use a third-party coupon creation application like Wishpond or run it through your company website directly. Some third-party coupon apps are free, easy to use, and also provide additional marketing tools such as real-time campaign analytics and email databases to help you create and monitor your campaigns and identify new opportunities. Just as you’d create a board for your products, create a coupon board, and pin images of your deals along with other details of the offer. Don’t forget to link to the specific coupon page. If you plan on holding a contest on Pinterest, create your strategy around social-proof and user-generated content, as these are more likely to gain momentum. For example, hold a contest that requires people to submit content to participate—something like a photo-contest where the entry with the largest number of votes for the submitted photo wins the contest. Chances are, the entrants will share the content on their own social channels and endorse your brand in the process. Don’t forget to provide an awesome reward or incentive to get more likes, shares, and re-pins. 3. Don’t Forget Pinterest SEO The last thing you need to consider is optimizing your visual content for Pinterest so it can be easily found. The tactics are simple. Start with your company’s username. Pinterest allows you to create your own custom URL just like Facebook. A good example is Vogue Magazine’s profile on Pinterest: Additionally, use targeted keywords in the “About” section, and make sure that the names of your Pin Boards reflect the keywords you want people to search for. In addition, you can link back to your website and provide hashtags in the pins’ description. Finally, you could create a special landing page to increase your Pinterest referral traffic and conversion rate. Bonus: Make Your Pins Buyable Yes, people can now make a direct purchase from Pinterest pins. Although Buyable Pins are only available to iOS and Android users in the U.S. for now, it is likely to be extended to other platforms and countries in future releases. A number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. There are more than 100 million users who could be your company’s potential customers. If you think your product is a good candidate for these users, start setting up your Pinterest boards to acquire new shoppers and revenue. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.
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6 Tips to Grow Your Pinterest Marketing Results : Social Media Examiner

6 Tips to Grow Your Pinterest Marketing Results : Social Media Examiner | Pinterest for Blogging | Scoop.it
Is your Pinterest account working for you? Want to take your Pinterest marketing to the next level? Tailoring your profile, boards and pins to appeal to your target audience will grow your followers and increase engagement. In this article you’ll discover six ways to improve your Pinterest marketing. Listen to this article: Listen now: Play in new window | Download #1: Optimize Your Page The best way to convince visitors to follow you is to optimize your Pinterest page. Here are some key areas to focus on. Profile For the business name, use your company‘s name or your name (if it’s for your personal brand). Upload a relevant profile image, such as your company logo or an image with your company’s name. You want to make it easy for people to recognize your brand page. If it’s a personal page, add a photo of you smiling or laughing. Match your username with your business name. If the username is already taken or is too long, choose something similar to it or use an abbreviation. Write a convincing bio. In 160 characters, describe your business and let people know about the types of images and content you share on your Pinterest page. Add your town or city and other location details. This will help you attract local followers. Add your website and social media details. Don’t forget to add your website and Twitter account. This information will be displayed right below your profile image. Add your Facebook account only if it‘s a personal page. (You don’t have the option to add a Facebook business page yet.) Boards Make sure that your page has at least 10 boards. Place your most important or popular boards in the top row. That way they’re displayed above the fold, and people will see them immediately when they visit your brand page. Optimize your boards by adding good board names, descriptions and cover images. Shake Up Learning‘s Pinterest boards have relevant cover images that contain the name of the board and their logo. For your cover image, you can use an existing pin from the board or create a unique image, pin it and choose it as the board‘s cover image. In the image you can include the name of the board and a call to action asking people to check out the board or follow it. Another option is to use a technique similar to pricing tables, where one option (usually the most popular) has a unique color so it stands out. To apply this tactic to your boards, use similar cover images for all of your boards but choose a unique image for your most popular board (or the one you want to drive followers to). Also create a few secret boards so you can save images to pin publicly later on. #2: Design Content to Support Goals Before you can determine what to pin, think about your goals. They might be to drive engagement and build an audience or to drive traffic. Most businesses choose a primary goal (such as driving traffic) and a secondary goal that complements the primary goal (like gaining more followers). Once you choose your goals, you can determine what to pin by reviewing your Pinterest analytics. To access this data, click the gear icon and choose Analytics from the drop-down menu. Your analytics page has three sections: Your Pinterest Profile, Your Audience and Activity from [Your Website]. In the Your Pinterest Profile section, find out how your pins are performing. Your pins are categorized depending on the impressions, clicks, repins and likes they’ve received. Depending on your goal, choose the category you want to view. If you want to drive engagement, for example, look for pins that have been repinned and liked most. If you want to drive more traffic, take a look at clicks. Scroll down the page to see your most popular boards. You can also adjust the date to see how your pins have performed during longer or shorter time periods. Next, visit the Your Audience section to look at your followers‘ demographics and interests. Browse the Demographics tab to look at the countries and cities where your fans live and check out their languages and gender. Click the Interests tab to find out about their interests, the boards where most of your pins are being pinned and businesses that your audience engages with. Write down this information on a spreadsheet or a piece of paper and brainstorm ideas about what to pin. In the Activity from [Your Website] section, check out how the images pinned from your website are performing. Click on the best-performing pins to see why they’re driving high traffic and engagement. Find out who pinned the images and onto which boards, the type of descriptions they wrote, the hashtags they included, and so forth. Use the same techniques when you pin images from your website. If your goal is to drive more traffic, check out this section regularly. Use the information from all three analytics sections to determine what content to pin to achieve your goals. #3: Be Strategic With Your Pinning Schedule On Pinterest, people can follow you or follow one or more of your boards. So posting only to your most popular boards won’t keep all of your followers engaged. It’s important to post to your less popular boards, too. Create a plan to make sure that you pin to all of your boards. Add your group boards (owned by others and you) to this list as well. You don’t have to distribute your pins evenly to all of the boards, however. You can pin more often to the most popular ones and less often (but often enough) to your least popular ones. If you have boards for various categories, you can pin specific images for different days of the week. Pinterest found that pins for certain categories are popular on specific days: fitness on Monday, technology on Tuesday, inspirational quotes on Wednesday, fashion on Thursday, humor on Friday, travel on Saturday and food and craft ideas on Sunday. In your Pinterest plan, include your pinning frequency and your pinning times. You need to pin several times a day on Pinterest to get good results. According to a past Ahalogy article, a good frequency is to post 15 to 30 times a day, so aim to pin an image every hour. #4: Design Skinny Images Now that you have a content plan for your boards, begin creating images. Your images can contain quotes, jokes, blog post titles, your products and anything else your audience responds to. To increase the chances that your images get repinned, make them tall but not too tall. Curalate found that tall images with aspect ratios between 2:3 and 4:5 get 60% more repins than very tall images. To create your own images, try free tools like PicMonkey and Canva. You can get photos for free from sites like Pixabay, Pexels and Unsplash. For illustrations and icons, you’ll find affordable ones on sites like Creative Market. #5: Write Detailed Descriptions Accompany your pins with good descriptions. According to Dan Zarrella, pins with descriptions of around 200 characters get the most repins. End the description with a call to action that’s relevant to your goal. A good call to action can increase your engagement by 80%. If you want more engagement, for example, ask for repins and likes. If you want more traffic, ask people to visit your website and follow it with a link. Make sure you use the full URL, as shortened URLs are considered spam. Birchbox creates and shares optimized tall images containing quotes, blog post titles, illustrations with tips and photos of their products. They write detailed descriptions letting people know about the web page or blog post the pin will lead to. #6: Test Various Pin Times Schedule your most important updates from 2 pm to 4 pm and 8 pm to 1 am. These are the best times to pin, according to this infographic from Social Marketing Writing. The best day to pin is Saturday. There are online tools you can use to schedule pins. Use Viraltag, for example, to simplify the process of creating and importing images; it integrates with Canva, Flickr, Facebook, Picasa and Instagram. The tool’s Image Enhancer makes it easy to edit your images. When you’re scheduling pins, use a combination of your content and content from others. If possible, mention the handle of the creator of the image or content in your description. Whole Foods shares some great content about food and drinks on their Pinterest page. You’ll find a combination of content from their website and relevant content from other websites. Visit your Pinterest feed a couple of times a day to follow others, repin and like their photos and respond to messages and comments on your pins. A good guideline is no more than three to five comments, as leaving too many comments is considered spam. Over to You Pinterest recently hit 100 million monthly active users. The platform is driving high amounts of traffic and engagement for websites and blogs. The most productive way to reach your goals on Pinterest is to create and follow a plan. As you become more active on Pinterest and optimize your website, your audience will expand, and new people will follow you and pin from your website. To keep up with new platform features and design changes, regularly check your analytics and modify your Pinterest plan. Do this every one to three months at minimum. What do you think? Do you use these tactics in your Pinterest marketing? What works best for your business? Do you have any tips to share? Please leave your comments below. Days of the week photo from Shutterstock.
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3 Things You Should Know About Pinterest According to an Expert

3 Things You Should Know About Pinterest According to an Expert | Pinterest for Blogging | Scoop.it
“ Pinterest is about a lot more than wedding planning, DIY, and recipes. Pinterest is home to an astonishing array of content of different types.”
Via Suzanne Wartenbergh
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Pinterest for Blogging | Scoop.it
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest.
Oh, Pinterest. How I love you.
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6 Ways Pinterest Can Help Reporters - American Journalism Review

6 Ways Pinterest Can Help Reporters - American Journalism Review | Pinterest for Blogging | Scoop.it
6 Ways Pinterest Can Help Reporters
American Journalism Review
News outlets increasingly are using Pinterest to tell stories, showing the image-sharing network can be more than a virtual collection of pretty things.
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Blogs with original images get 2-3x as many shares as stock photos [study]

Blogs with original images get 2-3x as many shares as stock photos [study] | Pinterest for Blogging | Scoop.it
A study finds content with original images gets more social shares, suggesting brands should invest in their graphic marketing this year.
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It's best for copy write issues too

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Pinterest Chrome extension brings inspiration to freshly-opened tabs - Engadget

Pinterest Chrome extension brings inspiration to freshly-opened tabs - Engadget | Pinterest for Blogging | Scoop.it
Pinterest Chrome extension brings inspiration to freshly-opened tabs
Engadget
When you open a new tab in Google's Chrome browser, you're greeted with a search box, rows of recently-visited sites and a tucked-in menu for individual apps.
Michele McGraw's insight:

Love this!

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55 Free Templates to Make Visual Content Creation Quick & Painless - HubSpot | #TheMarketingAutomationAlert

55 Free Templates to Make Visual Content Creation Quick & Painless - HubSpot | #TheMarketingAutomationAlert | Pinterest for Blogging | Scoop.it
Free visual content creation templates for infographics, SlideShares, social media graphics, CTAs, and more!

Via marketingIO
Michele McGraw's insight:

Need a little help creating visual content?

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marketingIO's curator insight, September 4, 2013 6:11 AM

There's no way I'm rescooping every one, but scooping the entire article for future reference and tagging it as Templates.


  • See the article at from blog.hubspot.com
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Alison Epstein's curator insight, October 31, 2014 6:36 PM

Hubspot is a popular marketing software platform that helps various companies with their marketing plans. This article from the hubspot blog gives a great guide to visual content creation.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Pinterest for Blogging | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
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How To Use Pinterest For Your Business

Read more and join in on the conversation here: http://www.alexbeadonphotography.com/blog/ Join 16000+ subscribers and get FREE tips on how to live a creati...
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3 Creative Ways to Visually Market Your Business - Business 2 Community

3 Creative Ways to Visually Market Your Business - Business 2 Community | Pinterest for Blogging | Scoop.it
Business 2 Community
3 Creative Ways to Visually Market Your Business
Business 2 Community
I'm sure that once you start thinking visually, you'll think of even more ways to create visual marketing messages for your company.
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Is Pinterest Worth Your Time?

Is Pinterest Worth Your Time? | Pinterest for Blogging | Scoop.it
“ Is Pinterest worth your time? Check out these 4 things you should consider.”
Via Kelly Lieberman, Suzanne Wartenbergh
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How to Use Pinterest for Creative Entrepreneurs

How to Use Pinterest for Creative Entrepreneurs | Pinterest for Blogging | Scoop.it
Calling all creative entrepreneurs! If you’ve been hearing how amazing Pinterest is but haven’t figured out how to use it – this is for you! Pinterest is the number two traffic referral to websites. Is traffic coming to your projects, blog, or creative business? Learn how to use Pinterest for creative entrepreneurs for professional purposes and grow your business with social media. Facebook has long been the biggest force for many small business and creative entrepreneurs but organic reach plummeted in 2015 as Facebook moved from being earned media (free media that occurs through organic search) towards being paid media in which you need to pay for sponsored and boosted posts to get views for your content. While Pinterest is also moving forward with promoted pins, it’s still possible to obtain excellent earned media views by creating and sharing optimized pins on Pinterest. Are you worried that Pinterest is just for woman or for recipes? From research done by Ahalogy, “Male pinners are on the rise. There are 75% more male Pinners today than there were a year ago. Males are the fastest growing group on Pinterest, as almost 2/3 (64%) of Active Males have joined in the past year. The balance between males and females on Pinterest has also shifted up by 4% since 2014.” Approximately two-thirds of the men on Pinterest have joined in the past yet. Wow! One of the main features of Pinterest is guided search. While Google is traditional search – type in how to surf and you’ll see the top articles, images, and videos on how to surf. If you go to Google for ideas, you need to have the idea or Google doesn’t help you at all. On Pinterest, you’re shown content based on topics you select, Pinterest boards that you follow, and people that you follow as well as suggested pins based on your last Pinterest searches and other internet searches if you have that option turned on in Pinterest. From Pinterest, “When you use Pinterest, we want to provide you with the most interesting (dare we say, “Pinteresting”?) content. Sometimes, we use information from other sites or apps to do that.” Pinterest ideas for creative entrepreneurs As a creative entrepreneur, blogger, or small business, there are many ways that you can reach your ideal audience on Pinterest. Pinterest can be used to: build brand awareness share expertise share content create resources for your community highlight your community members There are many different types of content that you can share on Pinterest on your Pinterest boards: links to your writing, products, or services online helpful videos to education your clients infographics or stats to build your expertise graphics showing products Pinterest provides long-term web traffic Pinterest provides great value to your social media efforts because Pinterest pins last a LONG time! While return on investment (ROI) and social media are a murky topic – at best – Pinterest is proving to be the best use of your time. From a Piqora study on ROI, “50 percent of visits happen after 3.5 months of first Pinning – Pins get discovered long after they’re born and continue driving visits to sites.” The half life of a tweet on Twitter is 24 minutes and a Facebook post will get you 90 minutes of interaction in the Newsfeed. Twitter: 24 minutes Facebook: 90 minutes Pinterest: 151,200 minutes To me, that’s a drop the mic moment for social media return on investment for your time. It’s impossible to read this and think that this kind of traffic can’t help your blog or business. If it hasn’t worked for you yet, you need to get your Pinterest in order so you can start reaping the benefits. Read more: How to Use Pinterest to Build a Loyal Following for your Brand If you want to learn Pinterest in a more hands-on way, I’ve created a course for Skillshare. You can get a free month of Skillshare and take my course for free during this trial period. In this class, you’ll learn the language of Pinterest, how the Pinterest community works and the basics of Pinterest marketing to bring traffic to your blog, small business, or online shop. By the end of this course, you’ll know how to create a Pinterest board for your brand that will help more people find your content online. And you’ll know all of the essential elements that each pin needs to make it successful on Pinterest. I hope this gives you some ideas for how to use Pinterest to share your ideas and services on Pinterest, if you’re a beginner, I hope to see you in the course. The following two tabs change content below.
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50 Shortcuts to Create Visual Content for Social Media

50 Shortcuts to Create Visual Content for Social Media | Pinterest for Blogging | Scoop.it
Time.  We all want more of it.   So how can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month.     I recently surveyed my audience and I asked them “What is your biggest challenge when it comes to visual content creation?”. Almost 80% of them said the following:   Time. Even if they felt confident creating visuals (and many didn’t), it was taking them hours.  So they gave up. Which is a shame, because if you have been following this blog at all, you would know that visual content (from images to infographics to slideshare to periscope and short video) gets shared, drives traffic… and results in sales. So I decided to share ALL the ways that my team and I manage to create awesome visual content in less time. Before we started using some of these tools and strategies, our visual content creation was haphazard at best.  Now it’s much easier.  And much quicker. And DON’T MISS THIS!  I have put together a handy little cheat sheet with the TOOLS I mention in this post (and more), so you can click through to them at any time. You can download the cheatsheet now to get started! Ready? Let’s take a look at the tips and tools:   50 ShortCuts for You to Create Visual Content for Social Media Marketing Here are 50 Shortcuts to Create Visual Content for Social Media.  There will be some familiar favourites in here and some new tools to love.. and some old tools that you can now look at in a whole new light. Enjoy! … and don’t forget to grab the Cheat Sheet!   Inspiration Shortcuts Before you start creating images, you really need to have some ideas about the content you want to create. Here are some inspiration and planning shortcuts that we use every week to create dozens of pieces of visual content (quickly and easily).   1  Create a HIT LIST I wrote about this here. Having a Hit List can be a great way to source inspiration in order to create your own images. Now, don’t get too excited. Nobody is ending up in the trunk of a car. It’s simply a list of pages or profiles to follow in order to get ideas for what to share and what to create. Share the content you find on a hit list and share your own original content consistently too. Other people are out there looking for great sources of content so if you can end up on their Hit List… even better!   This is not about copying. It’s about inspiring you to create your own visuals and putting your own spin on it. Some places you can find Hit Lists are: Facebook Pages (Facebook Interest Lists are great for this) Websites and Blogs Instagram Accounts Pinterest Boards Twitter accounts (Twitter Lists are great for this).   2  Use an “Ideas Dump” Document in the Cloud Once you have ideas you need to put them somewhere, right? At Socially Sorted, my content manager and I have an “ideas dump” document where we basically throw any and all ideas that we have…. thoughts, ideas, screenshots, examples (we don’t copy of course, but instead use them for “inspiration”). The good thing is that you also find some pretty awesome content to “curate” and share too! You can use Google Docs or Dropbox for this document.  Or even Evernote. Any of those tools will allow you to easily drop ideas into the Dump Zone as a team – and they are in the cloud, so easily accessed.   3  Post Planner A great source of Inspiration when planning your images is Post Planner. Post Planner has an awesome new function called Find, Plan, Post.  It helps you to find scientifically proven content that skyrockets your engagement – whether or not you choose to share that content or to use it as inspiration to create your own post of a similar nature. I have used it for both but the magic (for me) lies in using Post Planner to find out what is getting shared on sites like Instagram and Facebook and then sharing more of it! All you need to do is add your favourite accounts from Facebook, Instagram and Twitter … and your favourite hashtags, keywords and blogs too. Post Planner also has a star rating to help you choose the content that is already proven to be performing well (content your fans are likely to engage with!).  Finding quotes and images and status update ideas on PostPlanner is a breeze. Then all you need to do is schedule and share them! PostPlanner has been a major part of the planning process for our visual content strategy for a few years now.   Image Creation Shortcuts – Desktop Tools We’ve never had it so easy when it comes to visual content creation. There are so many tools that do the heavy lifting for you. BUT it can be overwhelming working out which ones to start with.  So, I have listed the tools we use on a regular basis to create visuals quickly and easily – saving loads of time. (You may have your own favourites, so of course, use them too!)   4  Canva Canva is a DIY Design Tool that keeps getting better and better. Not only can you create just about every kind of image (from PDFs to social media images, Infographics and slide decks) but you can easily access a huge library of stock photos for just $1 USD each.   If you want to have some design freedom, but still create visuals that look great, quickly, then Canva provides you with a big short cut to visual content. Oh, and Canva’s Design School might just be the best thing since sliced bread when it comes to learning how to create visuals more efficiently (that look great). You can do dozens of short tutorials, within Canva, so you learn WHILE using the tool.  I learned how to use the “Blur” feature below to make the text or icons stand out on a post: Stuck? Need a hint?  Just hit the “Need a Hint” prompt and a video pops up showing you how to do the task!  Simple!   5  Relay RELAYs website simply states:  Graphics that Design themselves. It’s hard to put into words what RELAY can do, but think image creation meets automation with a little magic thrown in… that might just cover it. RELAY is packed with an ever-growing list of templates. When you enter assets into RELAY the layouts in the system automatically adapt to each asset you update. RELAY also has a one-click resize function that instantly resizes your graphic for every platform. No additional tweaking required.   I can’t do RELAY justice with words alone – check it out for yourself here for a free trial.   6  Recite This is a simple tool for creating visuals. If you want lots of design control then use Canva, but for the ability to quickly turn your thoughts into graphics (on a desktop) then Recite is a handy tool for you. Simply write your thought, quote, tip, and choose a design and let Recite design it. Then post it!   It’s a great little time saver.   7  Designfeed Designfeed is still in Beta and I suggest you jump in and try it.  Designfeed creates gorgeously-rendered content, sized to fit all relevant platforms. All you need to do is tell Designfeed what you want it to say, and it will automatically generate an endless stream of design variations.   Designfeed’s algorithm is apparently intuitive and learns the design types you love, so the more you create the smarter it getes.  It can create and feed you ready-to-post designs for your social marketing. The remix function is quite cool – you just enter your text and you have a new image in seconds:   8  Pablo I wanted to mention Pablo amongst all the big gun tools that do everything automagically. Like Recite, sometimes you just want to whip up a single image on desktop and Pablo was designed for just that task by the team at Buffer – to create beautiful images for your social media posts in under 30 seconds. If that is not a time saver I don’t know what is!  And it has a cool Chrome browser extension too: And for Buffer users it’s a great extension to the popular sharing app (create the image and then share it with Buffer – sweet!).   9  Quotes Cover I wanted to throw this tool in because again, for a desktop tool for quick image batching, Quotes cover allows you to save time while creating some funky images. Turn your ordinary text into beautiful quote images.. perfect for those that prefer working at a desktop!   Image Creation Shortcuts – Mobile I have literally dozens of image creation tools on my smartphone but there a handful I use regularly. Here they are:   10  WordSwag (iOS only) When WordSwag hit the attention of bloggers in 2014 it quickly became a  household favourite. We could add our text to images and within seconds and create a designer-quality piece of typography that looked frameable – all from our mobile phone. Head over to their Instagram account to see what is possible with WordSwag: It’s still a crowd favourite and allows you to create images in landscape, portrait and square size. You can upload your logo as well as access images from Pixabay, so if you want to save time… get friendly with WordSwag.   11  Typorama (iOS only) Typorama is similar to WordSwag in that it automatically transforms your text and photos into beautiful typographic designs. It has a few extra filters, layouts and extras that make it a worthy addition. Typorama was featured by Apple under “Best New Apps, Best Photo Editing apps and Best of April 2015” and featured in the the Time Magazine as “Best Apps of the week” 2015. It features a lot of cool typography styles, some great effects and fonts and the ability to crop or resize your image to a number of different sizes. You can also access stock images and backgrounds from Pixabay.   12  Over (iOS and Android) With all the typography smartphone apps, Over is the one I keep coming back to … I love it. Again, the best way to see what is possible with Over is to visit their Instagram account:  Over has been around for a while and it maintains its position as one of the best apps for creating images with cool effects. Some of the key features of Over are: 1 The ability to add text overlays – with dozens of styles and layouts to choose from 2 A cool font library 3 You can upload your logos 4  It has a very funky “layers” feature that allows you to blend/erase sections of your design and create cool effects with words and pictures. You can see examples on their Instagram account. 5 Access to stock libraries like Unsplash and Pixabay. Over means you can be creative anywhere, anytime with your smartphone.. it’s a time saver! … unless you get too obsessed with using it. Then … not so much haha. 13  OverQuick (iOS and Android) Just what it says it is – It’s Over but it’s the Quick version.  Use this tool to create quick images on the fly from the team at Over.   14  Studio (iOS and Android) Studio’s tagline is: Let’s Design “Together”. The tool is JUST that – an image creation app that let’s you share designs with others with “remixing”.  It’s quite social – with its own social sharing community within the app or you can share to any of your social platforms or your camera roll. Read this post I wrote about Studio.   With Studio, you can add beautiful layers to your photos and share your creativity with friends and family. But it’s the remixing that allows you to create some very cool designs and layouts – by tapping into the Studio community, which is brimming with designers. They share their designs and you can remix them!  Now THAT is a time saver! And they are all free – just find a great overlay via search in categories, designers to follow, other users in the newsfeed, hit “remix” and add your own background image and you are DONE! Perfect for those team events or sharing behind the scenes activities. Or just dive into the dozens of overlay category packs where you can choose designs for topics like Sport, Road Trips, Summer, Fashion, Beach, Food, you name it! You can also search by hashtags.  Sweet!   15  Brandr (iOS and Android) It’s not surprising that Brandr is from the team that made Studio. This time, the app is designed specifically with small business owners who need to create content “on the fly”. Brandr comes with 1000s of ready to post images and the ability to upload your logo. It also includes insights for your whole team and the app will recommend hashtags for your industry to help your content stand out. Read this post I wrote to find out more about Brandr.   16  Adobe Post (iOS) Let me just clarify. This blog is Photoshop, Illustrator and all other Adobe tool free – not because they are not brilliant, but because they are hard for us non-designers to learn to use. But not this tool. Adobe Post is the exception. Have fun playing with it.   Image Editing Shortcuts It’s not just about the tools for creating images. Sometimes you need to edit a little help with editing, either during the process of creation or afterwards.  Here are a few tools I use all the time for this (without them it would take hours):   17  Capcam (iOS) I wasn’t going to include a collage app as I don’t necessarily think they are time-saving but this one is.  Why? Because it includes overlays as well as the collage function. A lot of collage apps like Layout from Instagram (iOS and Android), PicFrame (iOS and Android) all have cool image layouts. …but no text. Capcam has text.   In fact, they say this is “Germany’s best kept secret” and I think it might well be.  The way it is presented is clean, modern, and fun. I see a lot of Capcam in my future – because I love sharing stories. I think you might like it too.   18  PicMonkey My biggest challenge of this post was “where do I put PicMonkey?”.  It’s an image creation tool. But it’s also photo editing software.  (Photo Editing made of “Win” according to PicMonkey).   And they are right.  PicMonkey is first and foremost a photo editing tool.  BUT it is also great for creating images too. If you think you love Instagram filters, wait till you see PicMonkey’s filters! It has 100s of filters, overlays, fonts (you can access your own branding fonts which is a huge advantage on a desktop tool). HOT TIP: For image creation, use Picmonkey’s themes.  They are great for celebrations for Christmas, Halloween etc. You can use dozens of elements and cool photo editing features and tricks that PicMonkey add to each theme. I highly recommend you check out the Royale Version of PicMonkey – it’s worth it – just a few dollars per month and discounted for annual payments. OH and did I mention that there team are awesome too.  Be sure to add PicMonkey to your arsenal of tools!   19  Clipping Magic Just a few years ago we had to pay designers a ton of cash to clip out the background from images so that they had a transparent background. No more. Now we have Clipping Magic. The Coffee Cup picture above from iStock Photo needed to be put on a custom background. Enter Clipping Magic.    It was a quick process to remove the background – now we have a png format image with transparent background.  We can now overlay it on ANY background). Clipping Magic is the simplest tool to use and I use it almost every day. It deserves a place here amongst other tools that save hours of time every month!   20  Google Chrome Eye Dropper Tool. Do you need the exact colour HEX code to finish your image creation?  No more guessing and fiddling with colour wheels – just use this tool to sample the colour and generate the code. This tool saves me from having to open up documents to search for pantone colours when I just want to design something quickly.  You can read more about it here. PS it works really well with Canva as it is easy to grab from Chrome.   21  Compressor.io I have always opened up Photoshop to reduce my image sizes for saving to my website but I discovered this tool a year or two ago that does a similar job and is super fast to use.   All you have to do is throw your image into the tool and it compresses it. Simple!  You can read more about it here.   22  Image Optim Not happy with the results you got and want to compress your image even further? Then this is the tool for you.  Just before uploading to your site, throw the image into Image Optim. And I do mean THROW. You simply drag the image into the tool , it compresses it and saves it under the same file name. No new file, no re-saving. All done and ready to upload to your site or wherever you need to put it. I love this tool!’   23  Afterlight (iOS and Android) I had heard so many people rave about this app that I had to try it. Put simply it takes your dodgy photos and makes them look good (or takes good photos and makes them look oustanding! Afterlight basically allows you to do post-processing on a photo – right on your phone. You can add light leaks, filters, frames, and effects like saturation, brightness, contrast and exposure. You can even control some cool fancy camera effects like ISO settings… and loads of other settings to play with. Here are just a few: If you are an instagrammer, this app is a great way to have consistent filters and styles applied to your photos – saving you TIME!     Content Capture Shortcuts Sometimes you want to teach or show something and a picture of that “something” is best for teaching. This is where Content Capture tools come in. I have to admit, I am card-carrying member of Screenshots Anonymous.  I take screenshots of just about everything – mostly to use for inspiration or reference later. So here are 4 ways to do this quickly and easily.  And I have thrown in a different kind of content capture tool (not just screenshot tools) that I think you will love.   24   Snagit Snagit is an awesome program for grabbing screen grabs and short video.  A more basic version is Jing, but SnagIt allows you to do a lot more, like add annotations etc. If you are just doing quick screen grabs of less than 5 minutes then Jing is much easier to use quickly, and on the fly… so ultimately it will save you time. PS:  Are you a MAC?  Hitting Command + Shift  together and then holding while you hit “4” will turn your mouse cursor into a screen capture tool. Then you can snap away!  Sorry PC users, it’s been a while since I used a PC, but I am sure there is a way you can do it too :o)   25   Full Page Screen Capture Have you ever loved the content on a web page or just fallen in love with  sales page or something about the design and you want to keep it for later reference?   Well, look no further. Full Page Screen Capture is here. I don’t advocate using this to copy and plagiarise – just for inspiration for your own creations. Sometimes website pages or sales pages can be so long that you can’t capture what you see.  Now you can capture super long content with this tool… they look like long infographics!   26  Skitch Whenever I ask my readers about screen capture tools, Skitch (from Evernote) is one of the hot favourites. It allows you to do cool things like add annotations, draw on images or add to your image.     27  Google Docs Voice Typing Yes, yes, this is not an “image tool”.  But remember, a great image has a great caption and sometimes those captions can be lengthy… like on Instagram.   If you are planning your visual content ahead of time (remember the Ideas Dump Document at No2?) then why not add your captions in Google Docs too. Besides, speaking can be a nice break from typing.  Oh, and I used this tool to speak some of this post into Google Docs, and it worked really well! Video Shortcuts Video is here, it’s huge and it’s getting more popular every day. I’m not talking about longer YouTube videos that we know and love so well. I’m talking about Short Video.. the ability to upload a quick snapshot on to Instagram (15 seconds), Facebook, Twitter ….. Live Streaming or Live Video … video you shoot and share LIVE. The beauty of these short cuts is that they are fast AND you end up with awesome content. Sometimes taking the “thinking” out of video creation results in some pretty awesome footage. And I have some tools to help you. These are tools that are SUPER easy to use, especially if you are a non-techy.   28  Flipagram (iOS) I used to think Flipagram was just for throwing a bunch of photos into a display like a video and uploading to Instagram. Boy was I wrong.   I mean yes, it is cool to do a photo-into-video montage. But Flipagram can do some awesome things beyond that – it can create fun photo-video STORIES.  The best way to find out what Flipagram can do is to visit their Instagram account – all the videos were created with Flipagram.  It’s a great mix of photos, videos and cool effects. , From a series of scrolling photos set to music, to a fully pro-looking video with edited scenes, Flipagram is an awesome tool for creating video.   29  Hyperlapse  (iOS) Hyperlapse is a cool app that allows you to take any length of footage and speed it up – so a 2 minute video can become 20 seconds. It’s great for taking us on a tour, showing behind the scenes, showing a process or an unboxing of something (you can also find this function as a setting on most smart phones – either speed up the footage with timelapse or slow it down with slow motion). If you are on Android, Lapse It is a good alternative.   30  Pic Play Post (iOS and Android) PIC-PLAY-POST allows you to create engaging stories using photos, videos, GIFs .. and music.  If you don’t love this app yet you will soon! You can add up to 9 videos, photos, and/or GIFs per project, and you can customize your watermark with high res output! Again, I recommend you follow Pic-Play-Post on Instagram to see what is possible with this tool!   31  Legend App (iOS) Any app that allows you to animate something is very cool!  Legend App allows you to animate text over backgrounds – either photos or videos! It’s super quick to use and it’s a cool effect that will make you stand out on any newsfeed. Each “video” is about 3 seconds long but you can save your videos and edit them into longer video for Facebook if you like. I often say that Legend is an easy way to dip your foot in the water with short video. Read about Legend App in this post.   32  Prezi Nutshell (iOS) I had to include this super fun little tool made by the team that created the presentation technology “Prezi”.   Nutshell creates short (and sweet) video snippets using cool technology – and the idea is that you tell “life’s little stories”. It’s best to let Prezi show you how Nutshell works: All you have to do is Take 3 photos of a subject you want to create a video about. Then you add captions (or graphics if you wish). Then Nutshell goes to work and turns your 3 photos into a shareable cinematic story!   (well it’s a funky short video, let’s put it that way).   33  Periscope Live streaming with Periscope has many advantages that will help you to save content creation time! Live video, once you jump in and try it, is a great way of creating content without all the planning, editing and TIME. If you haven’t checked out Periscope yet, then you can read about it here or click the image below (this article has some great tips for jumping in as a newbie!). Save your video to your camera roll and then you can repurpose it for Facebook or even YouTube.   34  SnapChat I am going to say up front that I am a total Snapchat Newbie and I am still working the platform out BUT I do love the way that it allows you to tell stories visually.  Yes they disappear after 24 hours but you can save them to your camera roll as well. Why not use the content elsewhere… as video or images? But focusing back in on SnapChat itself… the beauty is in the conversational nature of this platform. It is designed for quick snippets of conversation, of visual snaps, to tell a story. The idea is to stay focused and engage with that story in real time. It’s actually very “social” and not just used by 15 year olds. This interview with Carlos Gil on The Social Media Social Hour Podcast made Snapchat muuuuuuuuch easier to understand.  But I have to say, I was bamboozled by it at first. So please do give it a second chance, more time and spend some time playing with it.   35  Facebook Live Facebook Live has finally been rolled out to all users (previously it was restricted to big pages or Public Figures with a big following). It allows you to live stream from your personal profile and you can save the video to your page as well (unless you are lucky enough to be able to live stream from your page). Check out these Facebook Live Tips from Facebook: Will it take off? It’s Facebook.  Most likely. One thing is for sure, you now have another way of easily, quickly creating visual content without too much planning and no editing required. Just open the app, jump on and start engaging!   36  Videohance (iOS) Videohance allows you to take some footage on your smartphone and then edit it in real time . You can easily add light effects (like the pros use!) and textures too. You can also edit sections of the video and add intro/outros.  This app makes your videos look like a professional made them!   37  Videolicious (iOS) Film, edit and share professional looking videos straight from your smart phone – this app allows you to make videos faster with automatic video editing, include “B Roll” shots, and add logos, lower thirds and intros/outros. It’s designed for teams to create videos when out and about.  Get the pro account for more features (longer videos, no watermark etc).     Infographic Shortcuts Infographics are beasts to create – they can be hugely long, a lot of design work and take a LOT of time. BUT the rewards in terms of shares and traffic (ie people clicking on them on Pinterest and coming back to your blog post or website) can be huge! For a long time we had to engage the services of a professional designer to create a great infographic.  Now you can create your own…   38  Canva Infographic Templates Canva lets you create sooo many different types of images, but one that is often overlooked is their infographic templates. What I love about them is that they are not super long – about 1/2 length which is perfect for sharing on your blog, to Pinterest and will even show up well on sites like Facebook. And they have a range of templates to choose from so you can easily find one that suits your message or story! Find out more about the elements of a great Infographic here.   39  Piktochart Infographic Templates For a “paid” product, Piktochart is my go-to tool for creating infographics. It’s on desktop, they have hundreds of easy to edit templates, and you can create something quite custom with a few photo/font/colour changes. Read more here in my interview with Piktochart.   Slide Deck Shortcuts Creating slides for a presentation or a SlideShare post can seem daunting… where do you start, what background slides do you use, do you get them designed? I am pleased to say that there are a few tools that can help you DIY your slide decks and make some pretty cool looking slides. Here they are (and yes, there are a few familiar suspects!).   40  Haiku Deck “Presentations that Inspire” is Haiku Deck’s tagline and yes, they do.  Haiku Deck is easy to use, has a beautiful set of templates and you can create using this tool from right within SlideShare itself. If SlideShare loves it then it’s worth a shot right?   41  Canva Slide Templates Yes, Canva is being featured again… I use Canva in two ways to create Slide Decks: 1  We use their templates to create a quick slide deck and encourage our students and readers to do the same when they are starting out and want to DIY a deck. 2  We use the Canva platform and the Canva slide template to DIY a slide deck – allowing you to start from scratch and use all the canva design elements but have it created within Canva.  Then you just need to save as a PDF and upload to SlideShare!  Many of my presentations started out this way. And of course for many of us, the good old (and still awesome for creation) tools of PowerPoint and Keynote are fabulous for creating slide decks. One of my team members creates some of our slide decks in Powerpoint and they are awesome!  Never underestimate PowerPoint – sometimes the classics are the best.     42  Piktochart Slide Templates I always thought of Piktochart as being just about infographics but they also have templates for slide decks as well, so worth checking out if you are a Piktochart user!   Team Collaboration Shortcuts Now, these might not seem like very “visual” tools but without them, my team could not create awesome visuals. Because half of the battle is communicating – from ideas we have to “who is doing what” each week, these tools help us to create the visual content that is such a big part of my business:   43  Canva for Work I have mentioned Canva before here but this time I want to talk specifically about Canva for Work which is the paid account and offers “team” tools for $12 per month or $10 per month paid annually. These are the tools we use regularly in Canva for Work: The Asset Folders – we are able to store icons, illustrations and logos into asset folders so that we can share them and create visuals with them. The Design Folders – a new feature (I am just a little excited) that allows us to store designs in specific folders for easy access later: The Magic Resize – a function that allows you to create an image (lets say, a square Instagram image) and then resize it instantly into other sizes like Portrait (Pinterest) or Landscape. The Brand Kit – a section within Canva that allows all team members to access our style and brand kit such as fonts, HEX codes for brand colours and logos: Team Sharing – we can share designs or templates for designs as a team within Canva – great for working with your team or with clients you are designing visuals for. Canva for work allows us to work collaboratively – and creatively – on visuals. We’d be lost without it.   44  Google Drive Google Drive is just perfect for working as a team. We have our “Ideas Dump’ document (referring back to Tool No 1) for creating visuals as well as a whole bunch of other documents kept in Google Drive. It’s instantly updated so it’s the perfect tool where more than one person is accessing a document.   45  Dropbox Right there with Google Drive is Dropbox as one of our collaborative tools. Dropbox allows us to keep a lot of the files that we don’t need to access every day (and the ones that we do) in organised folders and access them from every device. Great for storing large numbers of stock photos and visual assets and we pull them into tools like Canva as necessary!   Designer Shortcuts These tools help you produce designer quality visuals – some involve actually working with a designer and others are tools for tweaking your visuals to make them “more like a designer would produce” – have fun with them! 46  PNG Files with transparent backgrounds This is not a “tool” per se, but something I think you need in your tool kit.  Whenever you have a logo, illustration or icon designed for you, ask the designer to give you the PNG Files with Transparent backgrounds as well. Why? Because you can then take these files and overlay them over any background – and they will show up well! I use PNG files to add my logo to images and I use PNG files to create visuals that are unique by adding our own unique illustrations or icons. I use them when creating training programs or when creating slide decks, infographics and images. Here are just a few examples: You are only limited by your imagination. And your imagination can go a lot further with a PNG vs a JPEG on a white background that looks silly and cheap when you stick it on a black background. You get my drift?   47  Design Templates Again this is not a “tool” per se but something you should add to your tool kit. When you are creating visuals – either yourself or working with your designer – create some templates or backgrounds. These can be branded, have a heading etc and then all you have to do is add the quote, tip, text over the top. It can save you HOURS of design time. Here are some we had designed. All I had to do is add the text overlay/tip.   You can create these yourself or you can approach your designer to have a few designed – this can be a great idea as you get the design quality images without all the cost!  .. and you get an asset that can be re-used over and over!   48  Multiple Designs On the topic of working with your designer, if you do enlist a designer to create, say, an infographic or a checklist or some images, think about how you can extend that. Could you get multiple templates created in the same style but maybe a different colour?  Could you get more checklists created at the same time in the same style? For example if you have a parenting blog and you did a checklist for packing with kids, could you do a checklist for a pantry overhaul or weekly organising tasks at the same time, then release them in a series? I say, yes, yes you could. And it will save you time and cost – as the designer will usually have their computer open, the template set up and if you ask them about the cost for doing a few more, I think you might be pleasantly surprised about how much they quote to do the extra jobs!   49  Icon finder Icon Finder is a huge library of icons that you can search on, just like a stock library.  There are premium/paid icons and free with attribution icons… and pretty much an icon for anything you can think of.  Using a tool like this can really jazz up your visuals. 50  Place It   You know all those fancy looking images where the brand is on a laptop or ipad or iphone or #AlltheDevices you have ever heard of? On transparent backgrounds, in coffee shops, in workplaces… images showing their brand in hundreds of scenarios? Those professional looking images don’t always come from a designer. They come from Place It.   Phew. There you have it! Some of these tips will suit you, some won’t….. but you can treat it as a “pick and mix”.  Jump in and take what works and use them to create visual content for social media in new, more efficient ways! Grab the Cheatsheet: Remember,  if you want to get a summary of the tools, with clickable links (so you can get quick access anytime) grab your cheatsheet here:   Your turn.  What’s one thing you wish you could do more easily when creating visual content for posting to social media – leave a comment below!      The following two tabs change content below.
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Top Tips For Being Successful On Pinterest In 2016 - Forbes

Top Tips For Being Successful On Pinterest In 2016 - Forbes | Pinterest for Blogging | Scoop.it
“ Pinterest in 2016 is as viable as it was in 2014. This social media network is set to continue its irresistible rise and more and more businesses will see this as a viable place to market on. But like with every year, new features and changes to the target audience [...]”
Via Kelly Lieberman
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Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | Pinterest for Blogging | Scoop.it

Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....


Via Jeff Domansky
Michele McGraw's insight:

I see more traffic from Pinterest than Facebook, but then I don't put much effort into Facebook because I like Pinterest much better.

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Jeff Domansky's curator insight, October 28, 2014 2:48 AM
Facebook still leads social media traffic but pinterest is coming up fast.
Dean Ryan G. Martin's curator insight, October 28, 2014 10:19 AM

I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links. 

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The One Tip You Need to Generate Massive Leads with Pinterest

The One Tip You Need to Generate Massive Leads with Pinterest | Pinterest for Blogging | Scoop.it

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?

 

Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.

 

...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.

 

And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.


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Jeff Domansky's curator insight, September 10, 2014 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

Martin (Marty) Smith's curator insight, September 10, 2014 3:20 AM

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4 Ways Businesses Can Use Pinterest Messaging

The post 4 Ways Businesses Can Use Pinterest Messaging appeared first on MCNG Marketing.
Michele McGraw's insight:

I think you have to be careful using the messaging for business. I'm not sure I'd want a business messaging me on Pinterest.

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3 Ways Pinterest is Shaping Its Future - Sadi.biz

3 Ways Pinterest is Shaping Its Future - Sadi.biz | Pinterest for Blogging | Scoop.it
Pinterest, once the purview of wedding planners and overachieving parents, has become one of the most popular social sharing networks, and has been taking steps to become more of a resource for businesses.
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15 Ways to Make Pinterest Work for You

15 Ways to Make Pinterest Work for You | Pinterest for Blogging | Scoop.it
I'm sharing 15 easy ways to make Pinterest work hard for you. Learn how I doubled my traffic overnight - literally! (15 Ways to Make Pinterest Work for You.
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How to Use Pinterest When You’re Not a Visually Oriented Brand

How to Use Pinterest When You’re Not a Visually Oriented Brand | Pinterest for Blogging | Scoop.it

Sure, Pinterest works for clothing brands and other retailers—but what about auto parts companies, repair shops, or metal fabrication brands? Are there ways that visually oriented Pinterest can be useful to non-visually oriented brands? To help answer those questions, let’s take a look at four ways to use Pinterest, even when what you sell falls outside the lines of food, fashion, and photography:...


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Jeff Domansky's curator insight, February 19, 2014 2:25 AM

Shanna Maonon shows how to make the best use of Pinterest even when you don't have pretty pictures.

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How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How A Non-Visual Brand Can Join the Visual Marketing Party - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest for Blogging | Scoop.it
Visual marketing has taken the world for a spin and changed marketer’s mindset from all text to a combination of content and visual.
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What's Pinterest?

Pinterest helps you discover projects and ideas for whatever you're interested in. Watch this two-minute video to see how it works. http://about.pinterest.com/
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