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Rescooped by Neil Maycock from Local Optimisation Tips
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Do Google's Business Photo's Increase Trust In Local Rankings

Do Google's Business Photo's Increase Trust In Local Rankings | Pinterest | Scoop.it
Google's business photo program is a great addition to Google's monopoly on local search. However, does Google really consider it a ranking factor?
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Rescooped by Neil Maycock from SEO and Social Media Marketing
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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Pinterest | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


Via Antonino Militello
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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2014 2:50 AM

Challenging.

Rescooped by Neil Maycock from SEO,SMO,Social Media,Internet Marketing and Google Updates
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What is a Paid Link? It's all About Your Intent! - Seo Sandwitch Blog

What is a Paid Link? It's all About Your Intent! - Seo Sandwitch Blog | Pinterest | Scoop.it

Via Joy Bhattacharya
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Scooped by Neil Maycock
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How To Find RSS Feeds From Pinterest Users And Boards? | SociableBlog

How To Find RSS Feeds From Pinterest Users And Boards? | SociableBlog | Pinterest | Scoop.it
Wondering how to get your Pinterest RSS feeds? Let me help you. In a few simple steps you can easily find your: Pinterest User RSS / Atom feed (feed for
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Rescooped by Neil Maycock from Digital-News on Scoop.it today
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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches

Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches | Pinterest | Scoop.it
Bing is in a really sweet place right now. It's one of the only search engines that still provides keyword search data -- which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book.

Via Thomas Faltin
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Scooped by Neil Maycock
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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | Pinterest | Scoop.it
Learn how to optimize your Pinterest presence for search with this simple guide.
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Rescooped by Neil Maycock from Just Story It! Biz Storytelling
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Content Marketing: Are You At The Mature Storytelling Stage?

Content Marketing: Are You At The Mature Storytelling Stage? | Pinterest | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and

Via Karen Dietz
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Karen Dietz's curator insight, July 2, 2014 3:21 PM

If your business isn't using content marketing -- it should! Content marketing is when you write articles, create videos, put together SlideShares, podcasts, etc. about your business, your customers, your products and services to share with the marketplace. Content marketing builds authority, credibility, engagement, and grows the bottom line. 


And if you are not sharing stories in the content you create, you are way behind the times -- and your content is probably a dud.


What I really like about this article is that top content expert Lee Odden has put together a maturity model for all of us creating content. The model helps us know where we are in the content creation cycle.


If you are already at the storytelling stage -- then woo hoo! You are advanced. If not, you are somewhere in the stasis-to-production-to-utility phase. In these phases a business is either just getting started with creating content and is focused on broadcasting their brand, or you are providing useful information and getting social shares.


But storytelling is a mature phase -- where you have brand leadership because through sharing stories the company is creating experiences for audiences that connect to their emotional and intellectual needs at the same time.


There is a lot more to understand in Odden's model so dig into this article and figure out where you are + what you need to do next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Neil Maycock from SEO Tips, Advice, Help
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Google's Matt Cutts On What Is A Paid Link

Google's Matt Cutts On What Is A Paid Link | Pinterest | Scoop.it
Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.Now, 99% of the time, Matt Cutts said it is

Via Bonnie Burns
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Bonnie Burns's curator insight, March 4, 2014 12:23 PM

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:

Ravi Bhatia's curator insight, March 4, 2014 10:57 PM
Google's Matt Cutts On What Is A Paid Link
Rescooped by Neil Maycock from Google+ Local & Local SEO News
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YAHOO Ups their Local Search Game

YAHOO Ups their Local Search Game | Pinterest | Scoop.it
Looks like Yahoo is getting back in the Local Search game. And their new local results look a lot like Google Local results. You may remember that

Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Neil Maycock from Pinterest
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See Pinterest B2B Examples From Big Brands

See Pinterest B2B Examples From Big Brands | Pinterest | Scoop.it
This post was written by Nikita Patel, content marketer here at AdEspresso.com. Pinterest.

Via Kelly Lieberman
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Peg Corwin's curator insight, January 26, 2014 3:28 PM

How B2B companies use Pinteret to...


- "Create boards their audiences will love
- Up the visual content
- Put a face to their organizations
- Focus on trends"

Quote: "For example, companies like HubSpot have categorized their boards into great sections, such as marketing eBooks, helpful webinars, holiday marketing techniques, as well as amusing boards like “Meme-tastic marketing.”"


If you like this scoop, please consdier a thumbs up or share.

Scooped by Neil Maycock
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19 Advanced Social Media Optimization Strategies for Facebook Twitter Pinterest & Quora

see http://sparkah.com/marketing for help with your social media or google seo campaign and join us at http://sparkah.com/private for professional level tips...
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Rescooped by Neil Maycock from Pinterest
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4 Simple Ways Pinterest Can Boost Your SEO Game | VR Marketing Blog

4 Simple Ways Pinterest Can Boost Your SEO Game | VR Marketing Blog | Pinterest | Scoop.it
What if we told you that you could optimize your Pinterest account without even trying? Here are 4 easy ways to boost your SEO efforts by using Pinterest.

Via Kelly Lieberman
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