The New York startup scene keeps booming and the latest boost is coming from social commerce company, The Fancy, that is said to have raised $53 million in new funds and is valued at a whopping $600 million.
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
Advertising age and trendrr present the social-tv ecosystem chart 2.0.Last month Ad Age asked for reader input as we worked with our editorial partner Trendrr, the social-media monitoring firm, on updating our Social-TV Ecosystem chart -- a graphic representation of key companies in the sprawling social-TV space. Today, we're presenting the results of that collaboration.
Via Jeff Domansky
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