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Rescooped by Frédéric Liégeois from Développement durable et efficacité énergétique
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IBM's Smarter Cities Billboard Campaign

IBM's Smarter Cities Billboard Campaign | Le flux d'Infogreen.lu | Scoop.it

Billboards are meant to distract and annoy, to draw attention and to not fit in. In its recent on-street ad campaign, IBM promotes its People for Smart Cities Program with billboards that are even more invasive.

Ogilvy & Mather France took the concept of the board and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, London and Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.

Learn more at IBM’s Smarter Planet, Smarter Cities site...


Via Lauren Moss, Stephane Bilodeau
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Rescooped by Frédéric Liégeois from La Ville , demain ?
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Smarter Cities en marche. Philippe Sajhau.

Philippe Sajhau, Vice-Président d'IBM France et en charge du programme Smarter Cities présente les trois projets dont la signature a structuré l'année 2012. ...

Via Atlantis RH
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