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Rescooped by Ronnie Garrett from Airports
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Impulse Buying Behaviour of Young Males in an Airport Environment

Impulse Buying Behaviour of Young Males in an Airport Environment | Airports | Scoop.it

The aim of this study is to conclude different areas and factors of impulse buying behaviours at the airport environment... Impulse buying behaviour makes a great amount of sales that happen in a retail environment, which makes it an important field of study for the business world.

Author : Vänniä, Eeva


Via Shirley de Silva, Ronnie Garrett
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Shirley de Silva's curator insight, July 3, 2013 9:43 AM

The store environment of the airport stores interestingly does not have an effect on the impulse buying behaviour of the focus groups, while the products of the stores rule their impulse buying behaviour. The location of the airport stores, however, is important to be after the security, either right after it or next to the departure gate of the participants

Author : Vänniä, Eeva

PDF Link: http://tinyurl.com/lfj5epd

Rescooped by Ronnie Garrett from AirportBox
Scoop.it!

Impulse Buying Behaviour of Young Males in an Airport Environment

Impulse Buying Behaviour of Young Males in an Airport Environment | Airports | Scoop.it

The aim of this study is to conclude different areas and factors of impulse buying behaviours at the airport environment... Impulse buying behaviour makes a great amount of sales that happen in a retail environment, which makes it an important field of study for the business world.

Author : Vänniä, Eeva


Via Shirley de Silva
more...
Shirley de Silva's curator insight, July 3, 2013 9:43 AM

The store environment of the airport stores interestingly does not have an effect on the impulse buying behaviour of the focus groups, while the products of the stores rule their impulse buying behaviour. The location of the airport stores, however, is important to be after the security, either right after it or next to the departure gate of the participants

Author : Vänniä, Eeva

PDF Link: http://tinyurl.com/lfj5epd