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How Would You Answer "Why Does Most Marketing Stink?" | B2B Marketing Insider | #TheMarketingAutomationAlert

How Would You Answer "Why Does Most Marketing Stink?" | B2B Marketing Insider | #TheMarketingAutomationAlert | Photography | Scoop.it

Excerpt...

 

How Can Businesses Publish Marketing That Doesn’t Stink

-- >  Realize that customers will continue to tune out promotional marketing in traditional channels. So stop creating marketing that stinks.

-- >  Because Marketers have been slow to respond, we should quantify the gap between customer behaviors and the marketing mix and shift to a customer-centric marketing culture.

-- >  Define Content marketing and social media strategies that meet customer needs!

-- >  Publish content that informs and entertains customers through a content strategy that holistically considers audience content and channel needs.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, November 14, 2013 10:22 PM

Journalism is one of the most noble professions, and I seriously doubt that marketers can become journalist (on the other hand, the current exodus to startups is proving that journalists can become marketers). So expectations that marketers can meet journalistic standards are misguided.


A marketers role is to present a compelling case: not sell, but deliver evidence as a prosecutor would that leads the jury (buyer) to come to the desired conclusion.

Rescooped by Andrew Smith from Designer's Resources
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If you take pictures with a DSLR, you need this page!

If you take pictures with a DSLR, you need this page! | Photography | Scoop.it
We love cheatsheets as one can refer to them and make quick amendments to better our skills. Since many loved our last compilation of cheatsheet for designers, we’ve decided to compile another set of cheatsheets, this time for photographers.

Via Mark Strozier
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Gareth Capon's curator insight, May 30, 2013 2:34 AM

Very useful for a total novice like me...

Mahani Mohamad's curator insight, June 2, 2013 12:45 PM

lerning the rope

 

Ricky Corey's comment, June 20, 2013 7:21 PM
you`re right .. ta ...
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12 Powerful PDF Tools For Teachers And Administrators

12 Powerful PDF Tools For Teachers And Administrators | Photography | Scoop.it
We all seem to use PDFs every day. Here are a few powerful (and mostly free) PDF tools for teachers and admins worth trying.

Via Ana Cristina Pratas
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Shannon Petty's curator insight, July 20, 2013 8:35 PM

Tech tools

Maureen Greenbaum's curator insight, July 20, 2013 9:35 PM

Excellent collection with goood brief decriptions

Robin Skogen's curator insight, July 25, 2013 11:23 AM

Tech help w/ PDFs