How Can Businesses Publish Marketing That Doesn’t Stink
-- > Realize that customers will continue to tune out promotional marketing in traditional channels. So stop creating marketing that stinks.
-- > Because Marketers have been slow to respond, we should quantify the gap between customer behaviors and the marketing mix and shift to a customer-centric marketing culture.
-- > Define Content marketing and social media strategies that meet customer needs!
-- > Publish content that informs and entertains customers through a content strategy that holistically considers audience content and channel needs.
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