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Steve McCurry goes to Brazil for Pirelli | Photographer: Steve McCurry

Steve McCurry goes to Brazil for Pirelli | Photographer: Steve McCurry | PHOTOGRAPHERS | Scoop.it

Having had a steady stream of fashion photographers shoot its calendar for the past decade or so, Pirelli has switched things up for next year’s edition by tapping Steve McCurry. A Robert Capa Gold Medal winner, the American photojournalist is best known for his 1985 National Geographic cover “Afghan Girl.” 

That credential was enough to win over Liya Kebede, one of the 11 models who posed for McCurry. Kebede said, “That made it really interesting because who doesn’t know the photograph of that Afghan girl?” 

The fact that she, Karlie Kloss, Adriana Lima and the other eight models featured in the 2013 “Cal,” as it is called, are each involved with a humanitarian project or nongovernmental organization made for a winning combination. 

The whole arrangement was not a stretch for McCurry, a Philadelphia-born, Pennsylvania State University graduate, who said, “Much of what I have done in my career is portraiture, and I have done various things in fashion, including a few shows in Milan...”

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Behind the scenes of the Pirelli 2013 Calendar | Photographer: Steve Mccurry

IT'S the world's most famous calendar - coveted, exclusive and not for sale. But the 2013 edition has one glaring difference.

There's zero nudity.

Normally the Pirelli Calendar features models in various stages of undress, but the chosen photographer elected to shoot the 2013 has elected to keep the clothes on.

Steve McCurry is well-known as a documentary photojournalist - famed for a 1984 National Geographic cover of a young Afghan woman - and for the Pirelli Calendar commission, he took the models to the streets of Brazil.

 

The calendar features models Karlie Kloss, Summer Rayne, Isabeli Fontana, Hanaa Ben Abdesslem, Liya Kibede, Kyleigh Kuhn and a heavily pregnant Adriana Lima.

This year’s models were chosen specifically for their extensive charity work and it was thought that nudity might "dilute the message", casting director Jennifer Starr explains.

Victoria's Secret stunner Lima, 31, is the first model to pose pregnant for the famous calendar in its nearly 50 years existence.

 

 



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