Unlike other mirrorless system providers, Fuji follows a top down approach in terms of target audience. Thus they are creating interest among professionals and prosumers first. After the release of 3 high quality prime lenses they are now tackling the mainstream market with a standard zoom lens - the Fujinon XF 18-55mm f/2.8-4 R LM OIS. You may argue that it is just another kit lens but unlike its remote cousins it is obviously one stop faster. If you buy it as part of a camera kit it is pretty affordable but its naked price tag of more than 650EUR/US$ makes it obvious that Fuji still doesn't want to play in the low end market. Interestingly the lens features an image stabilizer which is the first time Fuji has implemented this in a XF lens.