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Hasselblad goes into damage control mode

Hasselblad goes into damage control mode | Photography Gear News |

After being ridiculed on the Internet (somebody even came up with the term "Hasselbling") Hasselblad came out and try to defend their new Lunar mirrorless camera. In an interview with BJP, company's representatives tried to explain their position and idea behind the Lunar:

"I've heard a lot of crazy things about this camera. People are talking about ‘rebranding'. I think rebranding is something really different than what we've done. We have, in this industry, many examples of what rebranding actually is. In their case, it's not a partnership, it's an original equipment manufacturer process, because their cameras aren't really different. They use a different logo, but the cameras are made of the same material, are sprayed with the same paint, and are assembled in the same factory, with the same low-cost labour forces. It's not a partnership. What we're doing is creating different cameras. What we are doing is buying different components from the best suppliers, and applying our knowledge and expertise to create a different camera. This is not a NEX 7 camera, just because we are buying components from Sony. The hardware is just a small part of the whole. It's not because we're using a Sony sensor that it makes the Lunar a Sony camera."

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Hasselblad H4D-200MS offers 200 megapixel multi-shot images

Hasselblad H4D-200MS offers 200 megapixel multi-shot images | Photography Gear News |
Hasselblad has announced a camera capable of producing 200MP images based on shifting its 50MP sensor. The H4D-200MS uses an extension of the company's sensor-shift, multi-shot (MS) technology to create a 200 megapixel file from six images taken at slight offsets. It can also use the four-shot mode used by the H4D-50MS that shifts the sensor by one pixel in each direction to capture all colors at each position. The latest approach adds 1/2pixel offsets to increase the captured resolution to 200MP. The H4D-200MS is available for €32,000 or as a €7,000 factory-return upgrade for H4D-50MS owners.
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