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Emotion vs. Data-driven marketing: The biggest challenges - The Next Web

Emotion vs. Data-driven marketing: The biggest challenges - The Next Web | PHi-Social | Scoop.it
Emotion vs. Data-driven marketing: The biggest challenges The Next Web For a job title that barely existed three years ago, the role of a data scientist and the data-driven strategies they develop have become crucial tools for today's marketing...
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13 Do's and Don'ts for a Successful Social Media Marketing Strategy

13 Do's and Don'ts for a Successful Social Media Marketing Strategy | PHi-Social | Scoop.it
How successful is your social media marketing strategy? Are you building a relevant follower base and generating lots of retweets, likes and web traffic, or are people just ignoring you and engagin...
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Reading: How Social Media Influences SEO

Reading: How Social Media Influences SEO | PHi-Social | Scoop.it

SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients. 


Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/


Via Antonino Militello
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ELISA TANGKEARUNG's curator insight, November 8, 2013 12:09 PM
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Neil Ferree's curator insight, November 12, 2013 12:37 PM
AMARJEET KUMAR SINGH's curator insight, March 8, 2014 2:44 AM

In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query......... 

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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | PHi-Social | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 
Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Twitter Unveils New Conversation Format, Buys Social-Media Tracking ... - Entrepreneur

Twitter Unveils New Conversation Format, Buys Social-Media Tracking ... - Entrepreneur | PHi-Social | Scoop.it
Twitter Unveils New Conversation Format, Buys Social-Media Tracking ... Entrepreneur If you follow enough people on Twitter, your feed can fill up with all kinds of back-and-forth conversations.
PHi-Solutions's insight:
Is it an improvement? We're not sure here at PHi-Towers...
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Social Media Image Size Guide [INFOGRAPHIC]

Social Media Image Size Guide [INFOGRAPHIC] | PHi-Social | Scoop.it

The basics of any social media account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business.

And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and more.

 

Help is at hand, courtesy of this infographic from Raidious, which presents a one-stop social media spec guide for content designers.


Via Lauren Moss
PHi-Solutions's insight:

Useful tool to help those getting started with Social. 

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Peter Wilkinson www.peter.uk.com's curator insight, August 9, 2013 11:33 AM

For those of you that are just starting out in social media and need a quick reference to the image sizes across the main social spaces, this is excellent!!  If you need help contact Peter on 07930330125 - peter@peter.uk.com

Clovis Ferré's comment, August 10, 2013 5:49 AM
if you need even more details, check out this infographic too http://tentsocial.com/blog/bid/267887/The-Ridiculously-Exhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHIC
Kaye Blum's curator insight, August 12, 2013 5:42 AM

Handy...

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Piqora launches first integrated 'visual marketing suite' for Pinterest ... - VentureBeat

Piqora launches first integrated 'visual marketing suite' for Pinterest ... - VentureBeat | PHi-Social | Scoop.it
Research Magazine
Piqora launches first integrated 'visual marketing suite' for Pinterest ...
VentureBeat
Brands are desperate to market to the hordes of users on Pinterest, Instagram, and Tumblr.
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Curated Search Engine Makes It To Find Relevant Content Across All Media Channels: Enginuity

Curated Search Engine Makes It To Find Relevant Content Across All Media Channels: Enginuity | PHi-Social | Scoop.it

From Robin Good's insight:

"Enginuity is a socially curated search engine targeted at content marketers, bloggers and other content publishers who want to easily find already socially vetted and interesting / trendy content on a specific topic and share it to their preferred social media (Facebook, Twitter, G+, etc.) channels, publishing platforms (WordPress, Tumblr, Blogger, etc.) or social management tools (Hootsuite, Buffer, etc.)..."

 

Read full Robin Good's insight below.

 

Find out more: http://theenginuity.com/index.php

 

Plans & pricing: http://theenginuity.com/plans.html

 

Watch Demo Video: http://youtu.be/vtBddEHm2_k

 


Via Robin Good, Giuseppe Mauriello
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Sue Neal's curator insight, July 21, 2013 1:01 PM

Looks interesting....

Robin Good's comment, July 21, 2013 4:41 PM
Grazie a te Giuseppe, terrò senz'altro conto dei tuoi consigli in merito.
Hans Heesterbeek's curator insight, July 30, 2013 2:00 AM

This could be helpfull. 

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35 Social Media Infographics

35 Social Media Infographics | PHi-Social | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
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Mark Palmer's curator insight, July 18, 2013 8:47 AM

A really good collection of social media infographics.

Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Stephen Dale's curator insight, July 20, 2013 8:20 AM

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

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5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends

5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends | PHi-Social | Scoop.it
Small Business Trends 5 Ways Business Intelligence and Online Marketing Can Work Together Small Business Trends When you really think about it, online marketing and business intelligence were born to work with each other.
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Social media marketing analysts are in demand - Times of India

Social media marketing analysts are in demand - Times of India | PHi-Social | Scoop.it
Times of India Social media marketing analysts are in demand Times of India Social media analyst has to use his creativity and marketing skills to stay connected with the customers and spread brand awareness.
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | PHi-Social | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....


Via The Digital Rocking Chair
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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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[Report] The Evolution of Social Business: Six Stages of Social Med...

Companies are not created equal when it comes to social media maturity.
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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | PHi-Social | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.

 

Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 

 

Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html


Via Antonino Militello
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juandoming's curator insight, July 20, 2014 11:25 AM

add your insight...


Crystal Wells's curator insight, July 21, 2014 4:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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Facebook goes beyond 'male' and 'female' with new gender options

Facebook goes beyond 'male' and 'female' with new gender options | PHi-Social | Scoop.it
“Facebook on Thursday added a gender options beyond "male" and "female" for people's profiles. (RT @cnnbrk: Facebook adds 50 new gender options.”
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The Ecosystem of Linkedin

The Ecosystem of Linkedin | PHi-Social | Scoop.it
LinkedIn has reached over 200 million members worldwide, making it the world’s largest professional network. The Ecosystem of LinkedIn infographic from Dynamic Search explains why LinkedIn is a must have tool for everyone.

Via Lauren Moss
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Phil Lauterjung's curator insight, October 4, 2013 2:38 PM

Great visual for anyone wanting to know more about using LinkedIn.

 

 
Authentis Formations's curator insight, October 15, 2013 7:42 AM

Mieux comprendre Linkedin pour mieux l'utiliser !

Jerome D. Simon's curator insight, October 21, 2013 3:36 AM

Infographie très claire

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5 Similarities Between Content Marketing and Face-to-Face Networking - Small Business Trends

5 Similarities Between Content Marketing and Face-to-Face Networking - Small Business Trends | PHi-Social | Scoop.it
Small Business Trends
5 Similarities Between Content Marketing and Face-to-Face Networking
Small Business Trends
I'm one of those guys who regularly attends networking events. I also happen to be a content marketing specialist.
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Ad Agencies Love LinkedIn but Not SlideShare - Adweek

Ad Agencies Love LinkedIn but Not SlideShare - Adweek | PHi-Social | Scoop.it
Adweek Ad Agencies Love LinkedIn but Not SlideShare Adweek In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads,...
PHi-Solutions's insight:
The power of LinkedIn.
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The Film Industry and Social Media

The Film Industry and Social Media | PHi-Social | Scoop.it
How social media in the film industry is changing the way studios and independents promote and market films.
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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | PHi-Social | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


Via Antonino Militello
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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!
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Tips for Entrepreneurs To Reach Global and Local Markets via Social Media

How can social media be used as a marketing tool to help you expand your business? Whether you are a business owner with products sold globally or an entrepr...

Via Dr. Susan Bainbridge
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The Role of Social Media in SEO

The Role of Social Media in SEO | PHi-Social | Scoop.it

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.

 

Read More: http://socialmediatoday.com/ubersocialmedia/1601356/role-social-media-seo


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Linda Allen's comment, July 18, 2013 1:14 PM
I agree with your assessment Mark!
Media Street Apps's comment, July 18, 2013 1:33 PM
Absolutely - thanks both
Adrian Fletcher's curator insight, August 1, 2013 11:22 AM

This is a must-read article, imo.

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Love at First Impression: Rich and Social Media

Love at First Impression: Rich and Social Media | PHi-Social | Scoop.it
Together, rich media and social networks help marketers reach, engage and convert users like never before.
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Infographic: Twitter Named Most Illiterate Social Network - PC Magazine

Infographic: Twitter Named Most Illiterate Social Network - PC Magazine | PHi-Social | Scoop.it
ABCN's Officing Today Infographic: Twitter Named Most Illiterate Social Network PC Magazine When you're restricted to only 140 characters, there is no need to follow the basic rules of the English language, right?
PHi-Solutions's insight:
Wot they talkin abaht?
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The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog

The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog | PHi-Social | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.
PHi-Solutions's insight:
Time and effort WILL pay off.
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