Digital Disruption in Pharma
87.3K views | +36 today
Follow
 
Scooped by Pharma Guy
onto Digital Disruption in Pharma
Scoop.it!

"Trust Me, I'm a Pharma Company": AbbVie's YouTube Doctors' Channel Case Study

"Trust Me, I'm a Pharma Company": AbbVie's YouTube Doctors' Channel Case Study | Digital Disruption in Pharma | Scoop.it

Patients are looking for reliable and objective disease information,” says Doron Obazanek, Public Affairs Manager at AbbVie. “The challenge for us is that any information coming from a pharma company is perceived as biased. But when you see

a real unmet need among patients, you have to do something about it.”

 

Providing impartial information to patients might sound simple, but it comes with a wide range of challenges and potential pitfalls.

 

AbbVie’s YouTube Doctor’s Channel case study will be discussed in more detail at Patient Summit Europe 2017 (19-20 October) by Fiona Olivier, Director of Public Affairs, Western Europe & Canada and Doron Obazanek, Public Affairs Manager at AbbVie. She will explain the steps AbbVie took to become a trusted partner by simplifying complex medical information and making it accessible to patients by using physicians as online coaches.

more...
No comment yet.
Digital Disruption in Pharma
What's going on in the world of social media, mobile apps, mHealth, wearable & other digital technologies impacting the health industry
Curated by Pharma Guy