Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.
Baxalta wanted to find a compelling way to connect with them, in a place they were already spending time. As Weinbrenner explained, they wanted to put the budget behind behaviors – not channels.
The follower community is still small (162 people), but their engagement levels are high:
- Total engagement: 39,562
- Engagement as percent of followers: 302.1%
- Comments per photo: 4.6