Social Media, Mobile, Wearable News & Views
35.7K views | +7 today
Follow
 
Scooped by Pharma Guy
onto Social Media, Mobile, Wearable News & Views
Scoop.it!

Pharma Is On Instagram, But Is It Worth It?

Pharma Is On Instagram, But Is It Worth It? | Social Media, Mobile, Wearable News & Views | Scoop.it

Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.


Baxalta wanted to find a compelling way to connect with them, in a place they were already spending time. As Weinbrenner explained, they wanted to put the budget behind behaviors – not channels.


The follower community is still small (162 people), but their engagement levels are high:


  • Total engagement: 39,562
  • Engagement as percent of followers: 302.1%
  • Comments per photo: 4.6




more...
No comment yet.
Social Media, Mobile, Wearable News & Views
What's going on in the world of pharma social media, mobile apps, mHealth, and wearable technology
Curated by Pharma Guy