Gamification 101: What You Need to Take Engagement to the Next Level Business 2 Community Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.
Marty Note Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.
As effective as gamification is for driving conversions, it can be difficult and tricky to formulate a gamification strategy optimized for your business's specific goals. Thus, we've outlined a few universal tips for implementing an ...
The term is designed as “the use of game design elements in non-game contexts.” If you start to think in terms of points, levels and achievements, you’ll begin to understand how gamification is attracting many of today’s educators like Montana history teacher Taylor Nix, who grabbed his students’ interest by creating a role-playing game for his class.
Dans l’écosystème Internet, le webmarketing est devenu un art à part entière. En maîtriser les leviers permet aux cybermarchands de booster leurs ventes de manière significative. Les professionnels du tourisme en ligne ont donc tout intérêt à en apprendre les grands principes, les tendances e...
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
Some say gamification is currently at a state of inflated expectations. If pursuing gamification solutions, their recommendations are:
-- > Organizations must understand the potential of gamification to design behaviours, develop skills, enable innovation and begin to deploy low-risk applications.
-- > Gamification project managers must engage game designers or organizations with experience in gamification in early implementations.
-- > Strategic planners must learn how gamification is being applied in their industries and how their organizations can leverage gamification to engage employees or customers.
-- > Business managers must assess the impact of the longer-term discontinuities that gamification will cause and begin to position their organizations to capitalize on the trend.
-- > Any design with gamification in mind must have business objectives clearly defined in order to design an experience that does not disappoint.
-- > In addition, the user experience should be thoroughly and iteratively tested during development.
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Tips for using gamification in your content marketing strategy
1. Start small. If you've never tried gamification, it's a good idea to start with a simple "game" so you can gauge results and become familiar with how the theory works. A good way to start is rewarding visitors for liking your Facebook page, following your company site on Twitter or viewing your videos on YouTube.
2. Break up the "game" into manageable pieces. If your game or the reward system you're creating for your Web site is so complex that you need a two-inch-thick manual to figure it out, your site visitors are going to throw up their hands in dismay. A better approach is to divide the new activities and new goals into small pieces that visitors can learn about gradually.
3. Tie gamification to your marketing goals. While it's exciting to see a surge in site visitors due to your new gamification plan, make sure to structure your plan so that such visitors don't just "play" your game and exit the site, doing little towards increasing your bottom line or creating better product awareness.
4. Get help. Gamification can be a little tricky, especially when you first begin. Plus, unlike traditional content marketing, it requires regular maintenance and updating. If you're like most small business/Web site owners, you're already wearing a number of hats. There are several companies, such as Badgeville and Gigya, that specialize in creating and administering gamification programs.