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“ Headlines like “digital marketing is the future for pharma” embarrass. So what is all the fuss about when it comes to pharma and digital marketing?”
"The large pharmaceutical companies are, as most industries these days, feeling the budget constraints of a tightening global economy. They may view digital marketing as untested and be afraid to risk the capital. They are wrong however. The advantages of this type of marketing, when implemented properly, have been proven time and again".