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A Comprehensive Overview of How Games Help Healthcare in 2013

A Comprehensive Overview of How Games Help Healthcare in 2013 | Pharmacies, Labs & Big pharma | Scoop.it
People often see games as bad for health but many institutions have been hard at work to make them work for us. Here are 6 ways games can help healthcare

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#farmacia Gamification : Games working for health.

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Healthcare Social Media Using All Platforms

Healthcare Social Media Using All Platforms | Pharmacies, Labs & Big pharma | Scoop.it

Social media is becoming an essential tool in public relations. Public relations practitioners use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube are all important channels for social media. As a company or organization in the health industry, it may not seem important to be participating and interacting on social media. All too often healthcare practitioners dismiss social media as not being applicable to their industry. Why would someone want to follow a hospital on Twitter? Or be Facebook friends with a pharmaceutical company? There are in fact many reasons that audiences want to connect with those in the healthcare industry on social media platforms. Therefore, healthcare social media is becoming increasingly vital.

In order to develop healthcare social media strategies, companies and organizations must first be present on social media platforms. This means setting up accounts for Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube. There may be some social media platforms that do not seem like the best fit for your company or organization. The best way to be certain is to see what your competitors are doing. If your main competitor has a YouTube channel then so should you. However, you may not want to rule out a platform for healthcare social media use, even if your competitors are not present on it. This could be an opportunity for you to gain a competitive advantage over your competitors. For example, maybe none of the hospitals in the area have a Facebook page. By creating one and using it effectively, you might be able to reach some audiences that are not being reached through other forms of social media.

Once you have created accounts on all relevant social media platforms, your healthcare social media strategies can begin. Start communicating relevant information and your messages to your audiences and converse with other companies, organizations and individuals in the health industry. Social media is best used when it fosters two-way communication and reaches the most individuals. The health industry has various information that is increasingly important to disseminate out. Receiving this information could make a significant difference in someones life. These audiences are already using social media platforms for their daily lives, which is why it makes sense to connect with them on these healthcare social media platforms. Using all social media platforms to their full potential will increase communication and publicity for your company or organization in the health industry.


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"The question of pharma's social ROI has gone the way of the question of the shape of the planet"

"The question of pharma's social ROI has gone the way of the question of the shape of the planet" | Pharmacies, Labs & Big pharma | Scoop.it

Mark Senak writes in his Eye on FDA blog:

 

"The question of ROI [in pharma's use of social media] has gone the way of the question of the shape of the planet.

 

It may still be worth having the discussion if for no other reason than to actually get grounded in your goals and objectives.  But in fact, we have all moved on and we are not turning back.

 

It is probably as much good to ask what the ROI is on social media in the same way you might ask what the ROI was on your press releases, your web site, or the electronic socket in wall.

 

In the end, it may not be a question about the return on investment as much as the cost of not doing business."


Via Andrew Spong
José Manuel Taboada's insight:

So the cuestion may be to be or not to be in Social.

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Patient engagement or social media marketing?

Patient engagement or social media marketing? | Pharmacies, Labs & Big pharma | Scoop.it

El uso creciente de los medios sociales crea una oportunidad obvia para ciertas partes, como las empresas farmacéuticas, a comprometerse con el público en nuevas formas.

Los defensores de las compañías farmacéuticas llegar a los clientes potenciales en línea sugieren que la industria ha sido muy reacios a invertir fuertemente en estrategias de medios sociales, principalmente a causa de un entorno normativo impreciso. Pero los escépticos de la práctica dicen que la industria farmacéutica ya está súper entusiasmado acerca de los medios sociales, que algunas compañías parecen estar utilizando para eludir las restricciones sobre la publicidad directa al consumidor, una práctica legal en sólo los Estados Unidos y Nueva Zelanda.

En un reciente informe llamado " Involucrar a los pacientes a través de las redes sociales ", el Instituto IMS para Healthcare Informatics afirma que" las estrategias que las empresas farmacéuticas utilizan para relacionarse con los medios sociales podrían ser clasificados como de bajo riesgo y menos innovadoras que las empleadas en otras industrias. "

El informe señala que el uso de las redes sociales entre los adultos estadounidenses ha aumentado de 8% en 2005 al 72% en 2013, y que Facebook es la cuarta fuente más popular de información sobre la salud en el Reino Unido. Estos números están seguros de aumentar, el informe sugiere, como los llamados nativos digitales - aquellos mensajes de texto sea lo más cómoda y Twitter, ya que están caminando y respirando - crecen en edad adulta y se preocupan más por su salud.

Sin embargo, la industria farmacéutica ha sido lenta en adoptar los medios sociales, afirma el Instituto IMS, una empresa con sede en Danbury, Connecticut. Una de las razones es la falta de orientación de los reguladores de salud - en los EE.UU., Canadá y Europa - sobre el uso de los medios de comunicación social. En los EE.UU., por ejemplo, la única restricción parece estar en la promoción de los usos off-label de medicamentos. Algunas empresas pueden ser reacias a invertir fuertemente en una estrategia de medios sociales por temor a perder el tiempo y los recursos deben estrictas regulaciones en vigor.

Otras preocupaciones incluyen cómo - o si - para manejar las reclamaciones de acontecimientos adversos recibidos a través de los medios sociales y la forma de medir rendimiento de la inversión. Nuevas estrategias también estarían obligados a responder mucho más rápidamente a las preocupaciones de los consumidores. Una respuesta lenta puede derivar en una pesadilla de relaciones públicas con los tweets, comentarios de Tumblr y Facebook va viral en horas. 

"Los usuarios de las redes sociales ahora esperan poder tener una conversación con las empresas farmacéuticas cuando se enfrentan a la incertidumbre", afirma el informe. "Si no hay conversación, o sólo una respuesta estandarizada, podría conducir a la frustración y ser de muy poco beneficio general para las dos partes implicadas."

Pero, ¿qué los pacientes que participan realmente significan en este contexto? "Cuando se habla de compromiso, que es realmente acerca de la comercialización directa al consumidor", dice Timothy Mackey, un investigador del Centro de San Diego para la Seguridad del Paciente de la Universidad de California San Diego.

En un documento de 2011 titulado " consecuencias para la salud a nivel mundial de las redes sociales en la publicidad directa al consumidor de medicamentos Prevalencia y "Mackey y sus colegas observaron la presencia en las redes sociales de las 10 mayores empresas farmacéuticas del mundo. Todos estaban activos en Facebook, Twitter, blogs patrocinados y otras plataformas de medios sociales, y el 80% tienen canales de YouTube. Muchos fármacos individuales también han dedicado páginas de Facebook y Twitter.

Esto ha dado lugar a una nueva forma de publicidad directa al consumidor, desarrollado para los medios sociales interactivos, que los investigadores han denominado eDTCA 2.0. Aunque algunos de estos sitios web de estado que están destinados únicamente para residentes de Estados Unidos, la Internet trasciende fronteras. Estos sitios web no parecen restringir el acceso a los usuarios de Internet de fuera de los EE.UU., Mackey y sus colegas en su artículo.

"El nuevo consumidor es el que es global y conectado en línea, un perfil que se ajusta con precisión al paciente / consumidor de eDTCA 2.0", señala el papel. "La política de salud pública debe tener en cuenta este nuevo consumidor y el entorno digital en rápido desarrollo."

Algunos sitios web creados por las compañías farmacéuticas (y los fabricantes de dispositivos médicos) para crear comunidades de consumidores potenciales tienen marca corporativa escasos y parecen existir principalmente para ofrecer servicios gratuitos. Estos sitios, llamados portales paciente de compromiso, podrían ofrecer orientación sobre cómo manejar un problema médico en particular, como la presión arterial alta. Ellos pueden ofrecer las herramientas de evaluación del riesgo para la apnea del sueño o cualquier número de condiciones. Algunos incluso ofrecen entrenadores de pacientes en línea.

"Lo que están haciendo en realidad es la participación directa con los pacientes y la recogida de información de los consumidores, que pueden o no pueden categorizar como PHI, o la información de salud protegida", dice Mackey. "Se trata de obtener información directamente de los consumidores, la minería de datos y el uso que para sus propios fines de marketing. Es por eso que existen estos sitios web."


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Que Hay involucrar a los Pacientes a Través de las RRSS Para Qué No Se Pierda la adherencia a El los Tratamientos, EJEMPLO porción. 

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5 Ways Physicians Can Integrate Social Media with Existing Marketing

5 Ways Physicians Can Integrate Social Media with Existing Marketing | Pharmacies, Labs & Big pharma | Scoop.it

 

A estas alturas ya sabe lo importante de marketing en medios sociales es para su práctica. Más allá de simplemente dirigir el tráfico a su sitio web, usted también debe saber ahora que Facebook puede ser utilizado para recoger datos grandes y reducir su audiencia a segmento más eficaz. Pero, si usted ya ha estado funcionando una campaña de marketing de la salud, ¿cómo ir sobre la integración de algo tan complicado como los medios sociales en sus estrategias de funcionamiento? Deje que los pros en Quaintise le guían a través de él. 1. Twitter para Q & A del Paciente

En lugar de utilizar Twitter como otra vía para la promoción de contenidos y su vinculación con AutoPost de su página de Facebook, considerar la adición de Twitter como herramienta de comunicación entre el médico, el personal y los pacientes. Considerar la creación de una cuenta de Twitter estrictamente para mejorar la experiencia del paciente y aumentar la transparencia y la disponibilidad.

 

2. Enviar con los medios sociales

Muchas de las empresas y las prácticas de salud que nos involucramos con aquí en Quaintise tienen algún tipo de boletín de noticias o un sistema de correo electrónico puesto en marcha ya. La clave es la utilización de ese sistema a lo más alto posible potencial. Por ejemplo, ¿está usted incluyendo enlaces directos a sus cuentas de redes sociales? ¿Está integrando las mismas conversaciones su público está teniendo en sus cuentas de redes sociales con su boletín de noticias y correos electrónicos? ¿Tiene botones sociales para compartir dentro de su boletín de noticias?

Más importante aún, ¿está usted utilizando todos los correos electrónicos dentro de Audiencias Facebook personalizados para aumentar Gustos y compromiso, y la reorientación de los pacientes con la publicidad?

 

3. Google+

Todo se hace en línea debe tener un aspecto de Search Engine Marketing adjunto. Con eso dicho, Google +, aunque no es la red social más popular, con mucho, todavía puede ser una herramienta maravillosa para el SEO. No se olvide de cómo los productos y servicios de Google son importantes para aumentar su posicionamiento en Google. A ellos les gusta cuando usa sus cosas! Si actualmente está ejecutando una campaña o estrategia de marketing completa, considere lanzar algunos enlaces dirigidos a Google+.

 

4. Hashtags

Sí, la gente todavía utiliza hashtags. Esto puede ser fácilmente integrado en la actual campaña se está ejecutando. Vamos con un gran, hashtag única que sus pacientes y aficionados pueden utilizar en todos los medios sociales - un hashtag que está directamente relacionada con su actual campaña.

 

5. Publicidad

Facebook Publicidad podría ser una de las formas más rentables de la publicidad ¿Alguna vez decida utilizar. Con los anuncios que potencialmente se pueden ejecutar en menos de $ 0,50 por clic, cualquier campaña que ha de correr puede ser fácilmente integrado en la publicidad de Facebook.

 

No hay límite a lo que puedes hacer con el marketing de medios sociales, incluso si ya ha comenzado una campaña de marketing de la salud. Dar a los expertos en Quaintise una llamada para más información.


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Google +, aunque no es la red social más popular, con mucho, todavía puede ser una herramienta maravillosa para el SEO.

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5 Reasons for Doctors to be Active on Social Media

5 Reasons for Doctors to be Active on Social Media | Pharmacies, Labs & Big pharma | Scoop.it

Matthew Katz, MD is Medical Director, Radiation Oncology at Lowell General Hospital in the Greater Boston Area.  But those on Twitter and in the blogosphere know him as “subatomicdoc”:  a ‘handle’ he’s been using for a number of years on the Internet.

Thursday December 12, Dr. Katz was the guest on the Health Communication, Health Literacy and Social Sciences Twitter chat #HCHLITSS and shared his experiences as a physician who is active on Twitter.

From early on he has understood the importance of being involved in social media.

Here are 5 reasons for being active on social media.

1)   Learning from patients:

As a guest on HCHLITSS, Dr. Katz was asked
Q3) @subatomicdoc You started to follow #bcsm during the second or third chat…what have you learned from #breastcancer #patients that you didn’t know before participating?

The Breast Cancer Social Media chat #BCSM started July 4, 2011 and Dr. Katz has been there providing guidance but also receiving support.

 

2)   Teaching patients:

Social media provides a rare opportunity to teach and reach thousands.

Many physicians worry about being misinterpreted on the Internet but Dr. Katz doesn’t.

3)   Continuing medical education:

Social media is pervasive in our society. Hiding from it isn’t productive.

4) Learning about your profession:

Through discussions with patients from all walks of life, physicians can learn more about the way they are perceived as a group.

And learning about yourself5) Exchanging information with other healthcare providers:

Being active on social media can be a daunting prospect for physicians and other healthcare providers. But it is worth it.

 


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Improve Patient Satisfaction through Social Media Engagement

Improve Patient Satisfaction through Social Media Engagement | Pharmacies, Labs & Big pharma | Scoop.it

Engagement is an interesting word isn’t it? We talk about being engaged to be married, engaging in conversation or attending an affair all as engagement; and they all could represent a part of who you are as a medical practice, how your patients see you and the level of patient satisfaction they enjoy. How? Being engaged to be married could be that aspect of your devotion to your patient and your patient’s loyalty to you. Engaging in conversation is constantly happening between you and your patients and can get lost now with electronic medical records and technological advances.


Appointments are exactly how you do business every single day so your patients do have an engagement to attend at your practice. So, the question becomes “How are you going to assure patient engagement with your practice?” Unfortunately, the hard truth is that our patients have so many choices and so many more alluring opportunities to pull them away from you. In fact, some new changes in your practice such as technological advancements could actually drive a wedge between you and your patients if you are not observing and correcting. The important thing is to monitor, adjust and control the brand of your practice and the perception of you to your patients. That starts with knowing how important your patients are to you. In reality, you are in business and your patients are your market. The social media marketing gurus use techniques that you already have at your disposal but might not be using. One distinctive difference between you and a marketer is that doctors have the advantage of a constant feed of new content coming in every day through their engagement with their patients. Your waiting audience online has the opportunity to see fresh new insights every day from your practice because you have fresh new material openly coming to you without having to data mine. When you can grasp that concept and capitalize on the opportunity, it will be monumental to your growth. Time and resources are the biggest hurdles to social media marketing for medical or dental practices. Keeping it simple is the best way to maneuver through the social media process to engage with your patients for both growth and value to your patients.


Quick Techniques for Social Media Engagement with Your Patients 1. Patient Questions – You see patients in your office every day….it’s what you do, right? Each and every day you are presented with a new question and more than likely each and every patient has a question for you. Those questions (anonymously) turn into content on your social media blog or newsletter. More than likely if that patient is posing a question,your other patients are asking it too. Answer the question and you have relevant content that is fresh and educational for all of your patients and most importantly for those patients who may have just found you online, but want to hear what you have to say first.


2. Your Questions – Part of a conversation between two people involves asking questions. You ask your patients questions because you are trying to gather more information from them and they are used to this. The posting guidance suggested here would be to pose the question so that it is not specific to any given patient. You do not want to diagnose and/or treat a patient through social media in front of the world. An example of a question might be “Do you need to supplement with vitamins to be healthy?” You could elaborate on the statistics you are seeing in your practice (without being specific) and even propose a poll.


3. Solve a Problem – Talk quickly and without fluff, maybe in a few sentences about how to provide a solution to a problem. The more your patients and potential patients understand that you are likeable and knowledgeable in your craft, the quicker you become the expert that they turn to instead of running all over the internet looking for solutions. You build a network of those who trust your judgment.


4. Recommendations – There are so many options, remedies or product lines, it is best that your patients know and hear from about what you have tried or not tried as a physician and (be clear about endorsement if that is the case) to let them know your personal and/or professional opinion. However, be open minded as your patients will see your ability to be human as a physician and if you have not tried something don’t just rule it out. Use the rule of politics and religion to stay in the middle on controversial subjects unless there is clear harm to patients. There is growing visibility on the social networking landscape, and if you going to get a piece of the market share, you have to be engaged. It is important to not just talk, but listen to your market and provide value to them on a routine basis. You may not want to be the next Dr. Oz (or maybe you do), however you have vast control over your social footprint and what your patients see about you online. Before you know it, you will have a waiting audience of fans panting for your next set of juicy content to share with their friends and that is a lasting engagement. -


See more at: http://practicemanagersolutions.com/improve-patient-satisfaction-through-social-media-engagement/#sthash.JVjqY0O3.dpuf

 


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Medir la satisfacción de Paciente a través de Las RRSS

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The Evolving Role of Social Media in Healthcare

The Evolving Role of Social Media in Healthcare | Pharmacies, Labs & Big pharma | Scoop.it

Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality.

Yet one area of innovation may stem from an unlikely source. Social media for healthcare can contribute to increased communication, provider efficiency, treatment efficacy and organizational transparency.


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Social media and pharma marketing

Social media and pharma marketing | Pharmacies, Labs & Big pharma | Scoop.it
Post Summary: While the use of social media by consumers has been increasing the FDA still has not issued social media marketing guidelines but even without these guidelines pharma marketers have t...

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Cancer in Social Media

Cancer in Social Media | Pharmacies, Labs & Big pharma | Scoop.it
Cancer and Web 2.0. Collection of cancer related blogs, podcasts, slideshows, mobile applications and community sites to help you keep yourself up-to-date.

Via Lionel Reichardt / le Pharmageek
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10 Ways Doctors Can Make the Most of Social Media

10 Ways Doctors Can Make the Most of Social Media | Pharmacies, Labs & Big pharma | Scoop.it
How doctors can benefit from social media like Facebook or LinkedIn to get more patients, build stronger relationships & become more transparent.

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Multitasking, social media and distraction: What does the research say?

Multitasking, social media and distraction: What does the research say? | Pharmacies, Labs & Big pharma | Scoop.it
2013 research review of major studies relating to multitasking and distraction, with an emphasis on young people and social media.
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Pañales inteligentes para rastrear enfermedades - BBC Mundo

Pañales inteligentes para rastrear enfermedades - BBC Mundo | Pharmacies, Labs & Big pharma | Scoop.it

Muchas madres se quejan de lo difícil que es obtener una muestra de orina de un bebé. Una firma de EE.UU. dice haber encontrado la solución: un pañal digital conectado a una aplicación para teléfonos inteligentes.

 

El pañal tiene un parche en su parte superior el cual es escaneado por un teléfono inteligente.

 

http://www.farmaciafrancesa.com/main.asp?Familia=189&Subfamilia=220&cerca=familia&pag=1


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Pues imaginaros los pañales para los abuelos.

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Microsoft launches Bing health and fitness app

Microsoft launches Bing health and fitness app | Pharmacies, Labs & Big pharma | Scoop.it

Last week, Microsoft announced Bing Health and Fitness, an app that tracks diet, health and exercise, according to an official Microsoft website, Bing Blogs. The app syncs to Microsoft HealthVault, which brings in data from other health trackers such as blood glucose monitors, electronic scales, and activity and medical monitors. Bing Health and Fitness is a part of the Windows 8.1 Preview, a pre-release of Windows 8.1, the OS that runs on all Windows devices including computers, tablets and phones.


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Sven Awege's curator insight, July 10, 2013 5:15 AM
Pharma needs to keep a keen eye on this development - impact on the patient (or healthy person) will change behaviors and hence the types of "services" that Pharma traditionally offers directly or through HCP (patient material). I would not be surprised if Google doesn't re-activate Google Health which it shut down a few years ago. The times might now ring true for a more receptive uptake. Apple seems to be making noises too in this direction. Wake up Pharma - this will impact your marketing and medical budgets!!!!
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Apple is assembling a dream team of wearables and Health experts

Apple is assembling a dream team of wearables and Health experts | Pharmacies, Labs & Big pharma | Scoop.it

La lista anterior de 17 empleados recogidos por Morgan Stanley muestra 9 posiciones relacionadas específicamente con los campos de salud vestibles o médicos. Esto, obviamente, no es todos los empleados de Apple ha hecho en los últimos meses, pero pinta un buen panorama de lo que Apple está interesada en.

 

Dos empleados clave de Apple hecha de Nike incluyen Jay Blahnik y Ben Shaffer. Ambos hombres fueron clave en la elaboración de la FuelBand. Es curioso que Nike ha  cesado el desarrollo futuro  de la FuelBand con Apple portátil rumoreado para ver la luz del día en octubre.

 

Basta con mirar a todos los investigadores médicos Apple ha traído en. Todo, desde el sueño a la investigación de la sangre se está trabajando, que todo va a ser objeto de control en la nueva aplicación de Apple Salud en iOS.

 

Se cree ampliamente que el  iWatch-sensor cargado  (o como se llame) se centrará en gran medida de la salud y trabajar en estrecha colaboración con la API HealthKit para ayudar a mantener un seguimiento de los signos vitales importantes.


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el  iWatch-sensor cargado  (o como se llame) se centrará en gran medida de la salud

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Cómo conservar adecuadamente los medicamentos

Cómo conservar adecuadamente los medicamentos | Pharmacies, Labs & Big pharma | Scoop.it

La eficacia de un medicamento no depende solamente de su principio activo. La conservación de los medicamentos es vital para que produzcan en nuestro organismo el efecto deseado, y sobre todo, que su uso no provoque efectos adversos.

Os mostramos hoy una infografía publicada por Ibotika, el portal de atención ciudadana sobre medicamentos de Osakidetza, el Sistema Sanitario Público Vasco. Entre otros aspectos, la infografía nos recuerda la importancia de almacenar correctamente los fármacos, evitando los efectos del calor en los medicamentos. 

http://www.farmaciafrancesa.com/main.asp?Familia=189


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Tomamos nota.

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4 Essential Steps to Healthcare Social Media Marketing Success

4 Essential Steps to Healthcare Social Media Marketing Success | Pharmacies, Labs & Big pharma | Scoop.it

A medida que Internet se vuelve cada vez más el medio de elección para la búsqueda de información de salud, medios de comunicación social se ha convertido en un importante canal para la comercialización de la salud. El primer paso es obtener una imagen más clara de quién es su audiencia y lo que están diciendo sobre usted. Sólo entonces será capaz de crear contenido atractivo, relevante y valiosa para alimentar el motor de los medios de comunicación social.

(1) Identificar y segmentar su audiencia en línea

Sus esfuerzos de marketing de la salud serán más fuertes si usted puede identificar su mercado objetivo para que pueda adaptar su contenido más específicamente para ellos. A menos que usted tome este primer paso, las actividades de marketing se mantendrán fuera de foco. Si se puede identificar claramente su mercado objetivo, entonces usted puede planear la mejor combinación de marketing por correo electrónico, las estrategias de redes sociales, SEO, pago por clic, banners, etc Usted está buscando para profundizar más para descubrir su ubicación geográfica, su género , nivel de educación, situación familiar, que los sitios de medios sociales que utilizan, lo que las conversaciones que están teniendo en línea, la forma en que están participando con usted, su competencia y sus socios en línea.

(2) Plan de sus canales de medios sociales y digitales 

Armado con esta información que ahora podrán planificar los canales de medios sociales son los más adecuados para su mercado objetivo y dirigir sus esfuerzos en consecuencia. Por ejemplo, si se identifica que su público es predominantemente femenina, es posible dirigir parte de sus esfuerzos de marketing de la salud a Pinterest, un sitio cuyo crecimiento y el éxito rápido ha sido impulsado por las mujeres.

(3) ¡Únete a la conversación en línea

Hay un grupo de apoyo y comunidad para casi cualquier condición médica en línea. Para ampliar aún más su alcance y se centran en la atención al paciente, estos grupos valoran el aporte de profesionales de la salud calificados. La participación en estas comunidades puede ayudar a construir su reputación y demostrar su experiencia, al tiempo que proporciona un valioso apoyo al grupo.

(4) Controle su reputación online

La consistencia, credibilidad y la conexión son las piedras angulares de mantener la integridad de su marca. Es importante escuchar lo que se dice sobre su marca - si usted está recibiendo publicidad o comentarios que deben abordarse negativo - y también para aprender lo que está haciendo la derecha, de modo que usted puede hacer más de lo mismo. Hay muchas herramientas de escucha de medios sociales que puede utilizar para esto. Como mínimo mantener un ojo en los tweets, comentarios y mensajes en su Twitter, blogs y cuentas de Facebook.

No hay duda de que los medios sociales está creciendo en importancia en el campo de la salud y que ya no es una estrategia de marketing opcionales. La conversación está sucediendo en línea con o sin ti, así que por el bien de su marca sanitaria, unirse a ella!

 


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José Manuel Taboada's insight:

Ya no se trata de una estrategia solamente. Las RRSS están creciendo y desarrollándose en el campo de la salud. Y la gamificación también.

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Why Doctors need Digital Marketing

Why Doctors need Digital Marketing | Pharmacies, Labs & Big pharma | Scoop.it
Infographic: Digital marketing techniques for gaining patient leads, building brand presence and maintaining doctor's reputation, and patient relationships.

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Engage with research participants about social media

Engage with research participants about social media | Pharmacies, Labs & Big pharma | Scoop.it

A growing number of participants in clinical trials are sharing information about their health online. It's time that the drug development community starts to examine how this social media use might compromise the integrity of research studies and how it might also offer new opportunities.


Pfizer

Not long ago, the likelihood of clinical trial participants socializing and sharing information was limited to the clinic waiting room. As such, the risk of conversations among patients leading to the unblinding of experimental treatments in research studies was generally viewed as minimal. Over time, this has changed. During the HIV/AIDS crisis of the 1980s and 1990s, activist patient communities with unmet medical needs attempted to navigate blinded clinical trials to gain access to investigational medicines. At that time, social networks were geographically isolated and did not have the technology to enable rapid dissemination of information on a global scale. But today, patients around the world use the internet and social media to find and share health information and use it in their interactions with healthcare providers. This sharing of information has its benefits, but it can also undermine the scientific integrity of medical research.

It is time for the clinical research community to recognize the impact of these conversations on the conduct and interpretation of blinded clinical trials. Patients must be made aware of the potential implications of social media use on the scientific integrity of the study in which they are participating, and researchers must be trained on the risk in maintaining blinding through their own use of online networks. Perhaps most important, clinical trial sponsors must work with regulators to define pathways to monitor social media use by trial participants to understand if conversations on the internet will affect their interpretation of study results.

Looking forward, clinical trial designs may be enhanced by leveraging the insights from research participant conversations on social media. Organizations are already beginning to take advantage of online communities and other social media channels to improve study recruitment and certain aspects of study design. In late 2012, the US Food and Drug Administration (FDA) approved an Investigational New Drug Application with a crowdsourced protocol developed with an online community of patients, physicians and researchers.

What many have failed to appreciate, however, is that the patient who is online before a trial begins will probably continue to use information via the internet during the trial. A 2013 survey by the Pew Internet Project reported 59% of adults in the US search on the web for health information, a rate that continues to trend upward. The rise of the internet has led to the rise of the 'eParticipant', a term used to describe individuals who engage in social media during their participation in a clinical trial.

One format through which information is shared is blogs. During the initial trials of the Novartis drug Gilenya (fingolimod) for multiple sclerosis, one trial participant maintained an active blog documenting and sharing her experience from her initial screening visit in 2007 through drug approval in 2010 and beyond. Her website (fty720.blogspot.com) even referenced the drug's investigational name, FTY720.

Discussion forums, meanwhile, serve as an active area of online interaction among study participants. For example, during the clinical trials for Incivek (telaprevir), a drug from Vertex Pharmaceuticals for hepatitis C, trial participants maintained online discussions at community sites such as MedHelp.org. These conversations extended into robust conversations on potentially sensitive topics, such as suggesting how to identify to which treatment arm of the trial one had been assigned.

Pioneering platforms such as that hosted by PatientsLikeMe enable patients to share health data to support their ability to select treatment options for optimal outcomes. In addition to sharing perceptions of efficacy and safety for approved products, patients can also track and share data for investigational medicines during clinical trials. PatientsLikeMe used data posted by patients with amyotrophic lateral sclerosis who participated in several ongoing clinical trials in an effort to determine whether the investigational products (lithium carbonate, NP001, KNS-760704 and sodium chlorite) may have therapeutic benefit—and this paper was published while the trials were ongoing1.

Organizations such as the Society for Participatory Medicine, of which I am a founding member, are committed to ensuring the patient is an active participant in health decision making. But with this empowerment come risks, such as the potential for misinformation or inappropriate self-diagnosis and treatment2. Unfortunately, there has been little research on the implications of the eParticipant on the scientific integrity of clinical trials3. The eParticipants in these various forums are motivated by the desire to support one another as well as by innate curiosity. They may not appreciate how their activities may undermine the scientific integrity of the study by touching on topics such as eligibility (patients sometimes coach one another on how to meet eligibility criteria), blinding (participants share advice on how to determine treatment assignment) and safety (patients sharing safety events may stimulate other patients to perceive the same symptom, affecting data integrity through a false spike in safety reports).

Just as patients conversing among themselves may put the scientific integrity of a blinded clinical trial at risk, researchers who monitor participant conversations on treatment assignment may jeopardize their ability to maintain their own blinding. If a researcher spots an adverse event conversation on social networks, what should she do? Not only is there a lack of FDA guidance specific to social media in the research setting, but also research sponsors in these situations may struggle to confirm that the patient is truly in the trial and may face difficulty in determining whether the online report is one already captured in the study database. In most cases it is unrealistic to match a posting in a web forum to a randomized patient in a study to confirm the finding.

It is likely that in the near future participants may be counseled by the study investigator at the time of informed consent on limiting social media use during their involvement with a clinical trial, or that research investigators and sponsors themselves may receive training to ensure that their blind is maintained. As one trial participant counseled me—“we are human beings and we will talk; patients are not going to change, so the researchers must.” As use of online networks continues to rise, research sponsors and regulators must begin studying the implications of social media on the integrity of current blinded and randomized clinical trials.

 


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Social Media Implementation Checklist

Social Media Implementation Checklist | Pharmacies, Labs & Big pharma | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


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Erado Press's curator insight, March 11, 9:36 AM

Who are all the players? Have you invited everyone? Compliance, Marketing, IT...? To make this a successful business-wide initiative, everyone needs to be involved.

Art Jones's curator insight, October 4, 12:06 PM

Solid suggestions for maximizing your time invested when beginning a online marketing campaign.


Janice Krako's curator insight, November 23, 10:45 AM

You must know what you're trying to accomplish and what direction you want to be moving it.....Set goal first.   

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La farmacia critica la escasa gestión del 'stock' que permiten las subastas

La farmacia critica la escasa gestión del 'stock' que permiten las subastas | Pharmacies, Labs & Big pharma | Scoop.it
El vicesecretario del Cacof, Juan Pedro Vaquero, espera que el Tribunal Constitucional 'tumbe' los concursos Los colegios de Málaga y Sevilla coinciden en que la medida "solo puede llevar a un deterioro del sistema"...
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The enormous power of Social Media in health care.

The enormous power of Social Media in health care. | Pharmacies, Labs & Big pharma | Scoop.it
I recently gave a lecture on Social Media to medical student leaders at Indiana University. The experience energized me. It also promoted thought-provoking questions. Let's consider two of the best...

Via Dean Berg, Family Doctor, Lionel Reichardt / le Pharmageek
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How Can Pharma Be Inspired by other industries? | DigitallySick

How Can Pharma Be Inspired by other industries? | DigitallySick | Pharmacies, Labs & Big pharma | Scoop.it

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Alex Butler's curator insight, October 4, 2013 11:46 AM

How can healthcare and pharma be inspired by other industries? I they could be who would they take inspiration from to drive innovation? Could other industries be inspired by healthcare?

 

The pod are joined by special guest Angela Dunn (@blogbrevity) who lends her considerable expertise to the topic, joining the usual team line-up

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A Comprehensive Overview of How Games Help Healthcare in 2013

A Comprehensive Overview of How Games Help Healthcare in 2013 | Pharmacies, Labs & Big pharma | Scoop.it
People often see games as bad for health but many institutions have been hard at work to make them work for us. Here are 6 ways games can help healthcare

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José Manuel Taboada's insight:

#farmacia Gamification : Games working for health.

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Big data revolution in healthcare sector

Big data revolution in healthcare sector | Pharmacies, Labs & Big pharma | Scoop.it
Researchers are in the process of using the unstructured data to generate predictive health interventions

Via Alex Butler
José Manuel Taboada's insight:

Benditos algoritmos.

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Halo Business Intelligence's curator insight, July 16, 2013 12:21 PM

The power of big data to make an impact in the Healthcare Industry.

kc odonkor's curator insight, July 17, 2013 11:36 AM

very exciting...

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3D-Printed Human Organs Prep Doctors for Real Surgeries

3D-Printed Human Organs Prep Doctors for Real Surgeries | Pharmacies, Labs & Big pharma | Scoop.it
An Iowa businessman says 3D printed organs can help doctors practice surgeries before opening up a body, which helps them anticipate the real thing.

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José Manuel Taboada's insight:

Huesos y vertebras impresas en 3D en titanio será el futuro de esta tecnología

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Pascal GIGOT's curator insight, July 11, 2013 4:53 AM

waiting for real 3D printed organs...