PharmaBites
Follow
Find
91 views | +0 today
Rescooped by James Aird from Mindfulness Unbound
onto PharmaBites
Scoop.it!

Do You Use Intel Or Intuition? The Psychology Of Tough Decisions - Fast Company

Do You Use Intel Or Intuition? The Psychology Of Tough Decisions - Fast Company | PharmaBites | Scoop.it
Fast Company
Do You Use Intel Or Intuition? The Psychology Of Tough Decisions
Fast Company
The Psychology Of Tough Decisions. Let's face it, when forced to make a difficult call, we often just go with our gut.

Via ThinDifference
James Aird's insight:

Good tip:

"Have a pre-mortem. Imagine you have made a decision and it’s failed.
List all the reasons why it happened. This keeps you from avoiding anyone or anything that challenges your narrative about the competency of your decisions and instead dealing with potential pitfalls before they happen"

more...
John Michel's curator insight, June 9, 2013 4:14 PM

Emotions are woven into all decision-making processes in many ways in which we are not conscious. Leaders who see themselves as making decisions in a purely rational manner could be setting themselves--and their organizations--up for potential disaster because they may end up believing that they are right when they are wrong. However, you can gain control over some of these emotions by becoming more aware of their source and more analytical and fact-based in your approach. And you’ll feel a lot surer in your gut.

Philippe Vallat's curator insight, June 10, 2013 7:14 AM

Just beware that intuition is the true intuition, and not the intuition of experts (or System 1 according to Kahneman)

Your new post is loading...
Scooped by James Aird
Scoop.it!

amiculum-consulting_decision-making-and-value-creation.pdf

more...
No comment yet.
Rescooped by James Aird from visualizing social media
Scoop.it!

Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | PharmaBites | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
more...
Perrine Clobus's curator insight, January 6, 1:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 8:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 5:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

Rescooped by James Aird from Doctor
Scoop.it!

pApp allows doctors to easily create patient specific medical apps without coding knowledge

pApp allows doctors to easily create patient specific medical apps without coding knowledge | PharmaBites | Scoop.it
pApp is that it allows Doctors and other healthcare professionals to create mobile apps for their patients without any advanced coding knowledge

Via Andrew Spong
more...
No comment yet.
Rescooped by James Aird from Pharmabook
Scoop.it!

mHealth tools track pills to reduce medication errors | EHRintelligence.com

mHealth tools track pills to reduce medication errors | EHRintelligence.com | PharmaBites | Scoop.it

Medication adherence is one of the most costly and most easily fixable healthcare problems facing the industry today.


Via Philippe Loizon
more...
eMedToday's curator insight, August 12, 2013 4:24 PM

the problem

 

Patients don’t take their medications as prescribed for a variety of reasons: the pills are too expensive, they have unwanted side-effects, they forget due to advanced age or other factors, or they’re just not sure about the instructions.  While ideally, patients who are confused or experiencing side-effects would discuss the matter with their provider, that doesn’t always happen.  It’s a gap in care that holistic, patient-centered accountable care is trying to bridge, and mHealth is increasingly becoming an easy way to do 

Rescooped by James Aird from Mindfulness Unbound
Scoop.it!

Do You Use Intel Or Intuition? The Psychology Of Tough Decisions - Fast Company

Do You Use Intel Or Intuition? The Psychology Of Tough Decisions - Fast Company | PharmaBites | Scoop.it
Fast Company
Do You Use Intel Or Intuition? The Psychology Of Tough Decisions
Fast Company
The Psychology Of Tough Decisions. Let's face it, when forced to make a difficult call, we often just go with our gut.

Via ThinDifference
James Aird's insight:

Good tip:

"Have a pre-mortem. Imagine you have made a decision and it’s failed.
List all the reasons why it happened. This keeps you from avoiding anyone or anything that challenges your narrative about the competency of your decisions and instead dealing with potential pitfalls before they happen"

more...
John Michel's curator insight, June 9, 2013 4:14 PM

Emotions are woven into all decision-making processes in many ways in which we are not conscious. Leaders who see themselves as making decisions in a purely rational manner could be setting themselves--and their organizations--up for potential disaster because they may end up believing that they are right when they are wrong. However, you can gain control over some of these emotions by becoming more aware of their source and more analytical and fact-based in your approach. And you’ll feel a lot surer in your gut.

Philippe Vallat's curator insight, June 10, 2013 7:14 AM

Just beware that intuition is the true intuition, and not the intuition of experts (or System 1 according to Kahneman)

Rescooped by James Aird from Pharma Strategic
Scoop.it!

Artificial Limbs That Look 100% Badass — And These Are Just The Beginning

Artificial Limbs That Look 100% Badass — And These Are Just The Beginning | PharmaBites | Scoop.it
By the way, these are 3D-printable.

Via Sven Awege
James Aird's insight:

3 min clip well worth a watch!

more...
No comment yet.
Rescooped by James Aird from Digital marketing pharma
Scoop.it!

New pill sends SMS when swallowed

A new pill has been developed by Proteus Digital Health which sends an SMS alert to a designated mobile phone once the patient has ingested it


Via Olivier Delannoy
more...
eMedToday's curator insight, May 27, 2013 6:56 PM

This is great example of brilliant technology. Medical adherence is a big expensiver problem where Pharma's lose USD $ 300  billion a year in lost sales. 

Antoine POIGNANT, MD's curator insight, May 28, 2013 2:09 PM

#internetdesobjets

Scooped by James Aird
Scoop.it!

Promising Strategy To Help Vaccines Outsmart HIV

Promising Strategy To Help Vaccines Outsmart HIV | PharmaBites | Scoop.it
A new discovery at Oregon Health & Science University highlights an ingenious method to ensure the body effectively reacts when infected with the highly evasive HIV virus that causes AIDS.
James Aird's insight:

The latest in the long line of HIV vaccine hopefulls - the odds are heavily stacked against success but in the long run vaccine therapy could be the solution to eradicating the dieseae globally

more...
Desiree Cox's comment, June 10, 2013 4:04 AM
Very insightful
Rescooped by James Aird from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
Scoop.it!

The funnel is dead. The new consumer decision journey

The funnel is dead. The new consumer decision journey | PharmaBites | Scoop.it
Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more (RT @fluffylinks: The funnel is dead.

Via Gilles Jourquin, Dan Baxter, Lionel Reichardt / le Pharmageek
James Aird's insight:

Definitely of releveance in pharma as consumer (patient) power grows. Is your sales team capable of creating advocates rather than just spending time convincing people that they need your services (drugs)?

more...
Dan Baxter's curator insight, January 8, 2013 2:28 AM

Goodbye to the funnel!

Lionel Reichardt / le Pharmageek's curator insight, January 8, 2013 7:17 AM

Goodbye to the funnel!

Rescooped by James Aird from Mindfull Decision Making
Scoop.it!

Deep Rationality: The Evolutionary Economics of Decision Making ...

Even though I consider that I am across the literature at the boundary of economics and evolutionary biology, now and then an article pops up that I someho.

Via Philippe Vallat
more...
Miklos Szilagyi's curator insight, April 25, 2013 7:21 AM

Wow... very interesting topic, and a pdf embedded I would have been missed forward...

Rescooped by James Aird from Bounded Rationality and Beyond
Scoop.it!

The Top 11 Reasons You Ignore Your Intuition | Powered by Intuition

The Top 11 Reasons You Ignore Your Intuition | Powered by Intuition | PharmaBites | Scoop.it
The 11 reasons your ignore your intuition cause you problems. If you ignore your intuition often you make mistakes. Listen to intuition and find success in life.

Via Alessandro Cerboni
more...
No comment yet.
Rescooped by James Aird from Mindfull Decision Making
Scoop.it!

Five Effective Decision Making Techniques

Five Effective Decision Making Techniques | PharmaBites | Scoop.it
A trader's journal on topics related to trading, psychology, money management and technical analysis of Futures, Forex and Stock markets.

Via Philippe Vallat
James Aird's insight:

Childhood curiosity still applies to working life!

more...
No comment yet.
Scooped by James Aird
Scoop.it!

Why Facebook And Twitter Are Not Most Innovative Companies

Why Facebook And Twitter Are Not Most Innovative Companies | PharmaBites | Scoop.it
2012 MISSION FACEBOOK Reignite revenue growth, particularly via mobile; after May 18, appease Wall Street TWITTER Make enough money to start justifying its $11 billion valuation WORST MOMENT FACEBOOK Proudly touting that CEO Mark Zuckerberg...
James Aird's insight:

This article makes some valid points about what it means to be "innovative" - something pharma cos would do well to remember too!

 

"...recent moves reveal two companies engaging in innovation's evil twin: short-term thinking at the expense of long-term value."

more...
No comment yet.
Rescooped by James Aird from Language Assessment
Scoop.it!

50 Free Animation Tools And Resources For Digital Learners

50 Free Animation Tools And Resources For Digital Learners | PharmaBites | Scoop.it
50 Free Animation Tools And Resources For Digital Learners

Via Yuly Asencion
more...
Susan Kay Daniels's curator insight, February 6, 10:02 AM

Yeah! This is going on my List.ly account.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

Sandrine Delage (Borgé)'s curator insight, February 7, 11:23 AM

Cela va vous occuper de tester tous ces logiciels ! A garder même pour les moins Digital Learners !

Janet Shivell's curator insight, April 25, 7:44 AM

Check out these 50 Free Animation Tools And Resources For Digital Learners

Scooped by James Aird
Scoop.it!

Infographic - Ways to address the non-adherence problem!

Infographic - Ways to address the non-adherence problem! | PharmaBites | Scoop.it
Non-adherence to medication is a global problem; in the US, about 125.000 deaths are linked to medication non-adherence. Specialists suggest three ways to address this problem: Offer immediate rewa...
more...
No comment yet.
Rescooped by James Aird from Pharmabook
Scoop.it!

mHealth tools track pills to reduce medication errors | EHRintelligence.com

mHealth tools track pills to reduce medication errors | EHRintelligence.com | PharmaBites | Scoop.it

Medication adherence is one of the most costly and most easily fixable healthcare problems facing the industry today.


Via Philippe Loizon
more...
eMedToday's curator insight, August 12, 2013 4:24 PM

the problem

 

Patients don’t take their medications as prescribed for a variety of reasons: the pills are too expensive, they have unwanted side-effects, they forget due to advanced age or other factors, or they’re just not sure about the instructions.  While ideally, patients who are confused or experiencing side-effects would discuss the matter with their provider, that doesn’t always happen.  It’s a gap in care that holistic, patient-centered accountable care is trying to bridge, and mHealth is increasingly becoming an easy way to do 

Scooped by James Aird
Scoop.it!

Nike Social Commerce: Pay with Sweat not Money [Screenshots]

Nike Social Commerce: Pay with Sweat not Money [Screenshots] | PharmaBites | Scoop.it
Selling is not always about sales - it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here'...
James Aird's insight:

Fascinating use of social marketing from Nike here... it makes me wonder what pharma could do?  What if we could track pills taken/blood pressure/weight/hba1c reductions and patients could then trade for something?  Healthy food, gym vouchers, cheaper drugs?

more...
No comment yet.
Scooped by James Aird
Scoop.it!

Social Media Marketing: Hope Is Not a Strategy

Social Media Marketing: Hope Is Not a Strategy | PharmaBites | Scoop.it
Change is not a destination, just like hope is not a strategy. Yet, 59% of businesses using social media have no plan!
more...
No comment yet.
Scooped by James Aird
Scoop.it!

The Rise of the Mobile-Only User

The Rise of the Mobile-Only User | PharmaBites | Scoop.it
You don't get to decide which device your customer uses to access the internet.
James Aird's insight:

"50% of teen smart phone users say they use the internet mostly on their smart phone." Can pharma afford to ignore this fact, it is clear where the future is heading...

more...
No comment yet.
Scooped by James Aird
Scoop.it!

Remote Data Capture in Clinical Trials Using Smartphones, Tablets and other Mobile Devices | Pharma

Remote Data Capture in Clinical Trials Using Smartphones, Tablets and other Mobile Devices | Pharma | PharmaBites | Scoop.it
Remote Data Capture in Clinical Trials Using Smartphones, Tablets and other Mobile Devices | Pharma http://t.co/Yehx9ndmAb
James Aird's insight:

"Reports say that mobile devices are going to surpass humans in 2013." Whether you believe this or not it is clear that mobile technology is changing the world and healthcare is not (and should not) be immune from this. Like any disruptive technology, the potential gain of embracing it far outweigh the risks of ignoring - time for pharma to wake up and properly grasp the vast opportunity that mobile technology holds.

more...
No comment yet.
Rescooped by James Aird from Social Media and Healthcare Evaluation
Scoop.it!

Mapping mHealth Research: A Decade of Evolution

Mapping mHealth Research: A Decade of Evolution | PharmaBites | Scoop.it
Mapping mHealth Research: A Decade of Evolution

Via bacigalupe
more...
bacigalupe's curator insight, May 25, 2013 7:22 AM

Background: For the last decade, mHealth has constantly expanded as a part of eHealth. Mobile applications for health have the potential to target heterogeneous audiences and address specific needs in different situations, with diverse outcomes, and to complement highly developed health care technologies. The market is rapidly evolving, making countless new mobile technologies potentially available to the health care system; however, systematic research on the impact of these technologies on health outcomes remains scarce.
Objective: To provide a comprehensive view of the field of mHealth research to date and to understand whether and how the new generation of smartphones has triggered research, since their introduction 5 years ago. Specifically, we focused on studies aiming to evaluate the impact of mobile phones on health, and we sought to identify the main areas of health care delivery where mobile technologies can have an impact.
Methods: A systematic literature review was conducted on the impact of mobile phones and smartphones in health care. Abstracts and articles were categorized using typologies that were partly adapted from existing literature and partly created inductively from publications included in the review.
Results: The final sample consisted of 117 articles published between 2002 and 2012. The majority of them were published in the second half of our observation period, with a clear upsurge between 2007 and 2008, when the number of articles almost doubled. The articles were published in 77 different journals, mostly from the field of medicine or technology and medicine. Although the range of health conditions addressed was very wide, a clear focus on chronic conditions was noted. The research methodology of these studies was mostly clinical trials and pilot studies, but new designs were introduced in the second half of our observation period. The size of the samples drawn to test mobile health applications also increased over time. The majority of the studies tested basic mobile phone features (eg, text messaging), while only a few assessed the impact of smartphone apps. Regarding the investigated outcomes, we observed a shift from assessment of the technology itself to assessment of its impact. The outcome measures used in the studies were mostly clinical, including both self-reported and objective measures.
Conclusions: Research interest in mHealth is growing, together with an increasing complexity in research designs and aim specifications, as well as a diversification of the impact areas. However, new opportunities offered by new mobile technologies do not seem to have been explored thus far. Mapping the evolution of the field allows a better understanding of its strengths and weaknesses and can inform future developments.

 

Rescooped by James Aird from Digital marketing pharma
Scoop.it!

Pharma gets social: Novartis has content, but no engagement

Pharma gets social: Novartis has content, but no engagement | PharmaBites | Scoop.it

Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using...


Via Olivier Delannoy
more...
Matthieu Becamel's curator insight, May 17, 2013 1:04 PM

Comment générer de l'engagement pour la pharma? La réponse n'est pas ici mais c'est vrai qu'il y a une opportunité à saisir...

eMedToday's curator insight, May 17, 2013 5:07 PM

Summary statement

 

"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"

 

Pharma need to enter the patient engagement. One recent quote

 

" Patient Engagement is the Bigest BlockBuster Drug of the Century"

Rescooped by James Aird from PharmaChange
Scoop.it!

Many Biotech Execs Dismiss Reimbursement Issues - Forbes

A new survey from Ernst & Young finds that many biotechs have not fully caught on to the simple, but important notion that their products must demonstrate value to payers in order to get maximum placement and reimbursement coverage.

Via Aleksandra Misiorowska
more...
No comment yet.
Rescooped by James Aird from Digital marketing pharma
Scoop.it!

Socializing Pharma – Sanofi Gets it Right

Socializing Pharma – Sanofi Gets it Right | PharmaBites | Scoop.it

Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci...


Via Olivier Delannoy
more...
eMedToday's comment, April 18, 2013 8:24 PM
Interesting example of getting it right. The key is patient engagement around a target disease or problem
Scott Chepow's comment, April 19, 2013 6:12 AM
Wonder how they monitor the reaction...
Sven Awege's comment, April 20, 2013 2:41 AM
They are building great insights too along the way through listening to the community. That will certainly be fed through into the more traditional marketing material ;-)
Rescooped by James Aird from PharmaChange
Scoop.it!

Docs to pharma marketers youre not getting it

An ePharma Summit panel of physicians takes the sheen off new marketing initiatives by telling pharmas they find them useless.

Via Aleksandra Misiorowska
James Aird's insight:

"...there is a gap between knowing what healthcare providers and organizations need and getting that messaging to filter down to the brand marketing level."

more...
No comment yet.