“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Fast Company Do You Use Intel Or Intuition? The Psychology Of Tough Decisions Fast Company The Psychology Of Tough Decisions. Let's face it, when forced to make a difficult call, we often just go with our gut.
"Have a pre-mortem. Imagine you have made a decision and it’s failed. List all the reasons why it happened. This keeps you from avoiding anyone or anything that challenges your narrative about the competency of your decisions and instead dealing with potential pitfalls before they happen"
Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more (RT @fluffylinks: The funnel is dead.
Definitely of releveance in pharma as consumer (patient) power grows. Is your sales team capable of creating advocates rather than just spending time convincing people that they need your services (drugs)?
2012 MISSION FACEBOOK Reignite revenue growth, particularly via mobile; after May 18, appease Wall Street TWITTER Make enough money to start justifying its $11 billion valuation WORST MOMENT FACEBOOK Proudly touting that CEO Mark Zuckerberg...
James Aird's insight:
This article makes some valid points about what it means to be "innovative" - something pharma cos would do well to remember too!
"...recent moves reveal two companies engaging in innovation's evil twin: short-term thinking at the expense of long-term value."
Selling is not always about sales - it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here'...
James Aird's insight:
Fascinating use of social marketing from Nike here... it makes me wonder what pharma could do? What if we could track pills taken/blood pressure/weight/hba1c reductions and patients could then trade for something? Healthy food, gym vouchers, cheaper drugs?
Remote Data Capture in Clinical Trials Using Smartphones, Tablets and other Mobile Devices | Pharma http://t.co/Yehx9ndmAb
James Aird's insight:
"Reports say that mobile devices are going to surpass humans in 2013." Whether you believe this or not it is clear that mobile technology is changing the world and healthcare is not (and should not) be immune from this. Like any disruptive technology, the potential gain of embracing it far outweigh the risks of ignoring - time for pharma to wake up and properly grasp the vast opportunity that mobile technology holds.
Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using...
A new survey from Ernst & Young finds that many biotechs have not fully caught on to the simple, but important notion that their products must demonstrate value to payers in order to get maximum placement and reimbursement coverage.
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