Do Pharma and Social Media not mix? | Pharma |
Can Pharma and Social Media get along, or would a marriage counselor declare “irreconcilable differences”?

As the industry finds itself surrounded by this alien culture, is it time to give up on the idea of commercial prescription pharma interactively participating in the open, public social media space using current platforms? [A Pharmalot republication of Steve Woodruff's (@swoodruff) Impactiviti article]