Digital Pharma: iPhone and iPad app update | Pharma |
Dominc Tyer (@Dominic_Tyer) asks:

Which Pharma company has just launched the first non-European language iPhone app? (illustrated; smoking cessation support)
How many iPads has Boehringer Ingelheim ordered for its sales force in Turkey?
Do Novartis’ investors really want their annual reports in iPad app form?
Does Abbott think QR codes are the future?

Those are some of the questions posed by pharma’s latest batch of mobile apps, as the industry’s Apple-focused interest in mobile devices continues apace.