Pharma
Follow
Find tag "facebook"
39.3K views | +1 today
Pharma
Curating the writing of pharma's digital prescription
Curated by Andrew Spong
Your new post is loading...
Your new post is loading...
Scooped by Andrew Spong
Scoop.it!

Pharma facebook moderation: a case study

LiveWorld analyzed more than 9,000 comments left on five facebook Pages of over-the-counter pharma brands over a three month period.
more...
No comment yet.
Scooped by Andrew Spong
Scoop.it!

Options for Pharma companies that want to remain on facebook

Options for Pharma companies that want to remain on facebook | Pharma | Scoop.it
An excellent Pharmaphorum (@pharmaphorum) article by Wendy Blackburn (@WendyBlackburn) of Intouch Solutions identifies the fact that for Pharma companies that decide they still want to be on Facebook, there are a number of options:

1. 24/7 monitoring and moderation or a “community management” model
2. Moderation applications that place a temporary “hold” on comments prior to publication
3. Branded Facebook pages, where Facebook will still allow comment disabling
4. Personal representation or company “spokesperson”
5. Advertising
6. Word filters
more...
No comment yet.